ABC Weekly Primetime Highlights: 'The Bachelorette', 'Mistresses', 'Rookie Blue' & More

Categories: Press Releases

Written By

July 23rd, 2013

ABC-LOGO-WIDE-SCREEN

via press release:

On Monday, ABC’s “The Bachelorette” Beats NBC’s Combo of “American Ninja Warrior” and “Get Out Alive” by 2.0 Million Viewers and 20% in Adults 18-49

 

 “Mistresses” Improves its Monday 10pm Time Slot by Strong Margins Year to Year

 

ABC’s “Extreme Weight Loss” Draws its Biggest Overall Audience in 3 Weeks

 

“ABC’s The Lookout” Scores Double-Digit Gains Week to Week in Key Adults

 

Wipeout” Grows to its Best Numbers Since May in Viewers and Adults 18-49

ABC’s “Motive” Outdraws NBC’s “The Winner Is” for the 2nd Consecutive Week

ABC’s “Rookie Blue” is the Most-Watched Series in its Slot for the

2nd Straight Week, Drawing its Biggest Audience in Nearly 2 Months

 

ABC Leads the Pack on Friday Evening Among Adults 18-49

 

Week No. 43

 

Monday

With “The Bachelorette” and “Mistresses,” ABC led NBC’s original lineup (“American Ninja Warrior”/”Get Out Alive with Bear Grylls”/”Siberia”) in both Total Viewers (+47% - 5.6 million and 3.8 million) and Adults 18-49 (+20% - 1.6/5 vs. 1.3/4).  In addition, ABC ranked No. 1 among key Women demos (W18-49/W25-54).

 

“The Bachelorette” (8:00-10:01 p.m.)

The Bachelorette” beat NBC’s unscripted combo (“American Ninja Warrior”/“Get Out Alive with Bear Grylls”) by 2.0 million viewers (6.6 million vs. 4.6 million) and by 20% in Adults 18-49 (1.8/6 vs. 1.5/4).  In addition, “The Bachelorette” stood as Monday’s No. 2 TV series in Total Viewers, behind only CBS’ “Under the Dome.”

 

Mistresses” (10:01-11:00 p.m.)

At 10:00 p.m., ABC’s “Mistresses” outdelivered its freshman drama competition on NBC (“Siberia”) by 1.1 million viewers (3.5 million vs. 2.4 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

 

  • MISTRESSESimproved on ABC’s performance on the year-ago night (2.3 million and 0.8/2 with “The Glass House” on 7/16/12) by double digits in both overall viewers (+52%) and young adults (+25%).

 

Tuesday

From 8:00-10:00 p.m., ABC’s “Extreme Weight Loss” scored its most-watched telecast in 3 weeks (3.4 million) – since 6/25/13. Despite airing against NBC’s “America’s Got Talent” in the 9:00 p.m. hour and Fox’s MLB All-Star Game, “Extreme Weight Loss” grew from its first hour to its second hour by 10% in Adults 18-49 (1.0/3 to 1.1/3).

 

Wednesday

During the 10 o’clock hour, ABC’s “The Lookout” grew its overall audience week to week (+3% - 3.0 million vs. 2.9 million) and scored double-digit gains over the prior week in Adults 18-49 (+14% - 0.8/2 vs. 0.7/2) and Adults 25-54 (+20% - 1.2/3 vs. 1.0/3), marking its best performance in 3 weeks in the key Adult demos – since 6/26/13.

 

Thursday

Wipeout” (8:00-9:00 p.m.)

At 8:00 p.m., ABC’s “Wipeout” grew week to week by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to deliver its best performance since the end of May – since 5/30/13. In addition, the ABC unscripted series shot up by 33% in Adults 18-34 to match a summer high. “Wipeoutimproved over original programming on the year-ago night (“Duets” on 7/19/12 = 1.0/3) by 10% in Adults 18-49.

 

“Motive” (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC’s “Motive” drew a larger overall audience than NBC’s “The Winner Is” for the 2nd week in a row (+15% - 4.6 million vs. 4.0 million).

 

Rookie Blue” (10:01-11:00 p.m.)

At 10 o’clock, ABC’s “Rookie Blue” was the most-watched program in the hour (5.2 million) for the 2nd consecutive week, increasing its lead over NBC’s “Hollywood Game Night” (3.9 million) to 1.3 million Total Viewers (versus nearly 1 million viewers last week). The ABC drama pulled in its biggest audience since the end of May (since 5/30/13) and was up over the prior week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4). In addition, Rookie Blue” grew its overall audience over the comparable week last summer (+4% - 5.0 million on 7/19/12) for the 4th original telecast in a row.

 

Friday

With a repeat “Shark Tank” and original newsmagazines “What Would You Do?” and “20/20,” ABC led the pack on Friday night in Adults 18-49 (1.0/4), beating NBC with a replay of “Camp” into an original 2-hour “Dateline” by 11% (0.9/3), CBS by 43% (0.7/3) and Fox by 67% (0.6/2).

 

WEEK NO. 43:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 1.4      No.1 CBS     5,540,000

No.2   CBS 1.2      No.2 NBC     4,580,000

No.2   NBC 1.2      No.3 FOX     4,290,000

No.4   ABC 0.9      No.4 ABC     3,670,000

No.5   CW  0.4      No.5 CW      1,060,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/15/13.

 
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