'Switched at Birth' Stands as Cable TV's Number 1 Scripted Telecast at 8'O Clock Across Target Demos; 'The Fosters' Sets Series Highs

Categories: Network TV Press Releases

Written By

July 23rd, 2013

the fosters

via press release:

Switched At Birth” Stands as Cable TV’s #1 Scripted Telecast

at 8 O’Clock Across Target 18-34s, 18-49s and 12-34s

 

“The Fosters” Sets Series Highs in Total Viewers, Target 18-34s, 18-49s and Females 12-34; Monday’s #1 TV Telecast for 4th Straight Week in Female Teens

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

At 8 p.m., Switched At Birth was again cable TV’s #1 scripted telecast in the hour across Adults 18-34 (614,000/0.9 rating), Women 18-34 (519,000/1.5 rating), Adults 18-49 (971,000/0.8 rating), Women 18-49 (794,000/1.2 rating), Viewers 12-34 (1.01 million/1.1 rating) and Females 12-34 (887,000/1.9 rating).

 

Moreover, last night’s telecast ranked as the series’ #2 telecast of the season in Total Viewers (1.764 million), Women 18-34, Women 18-49 and target Millennials and hit a season high in Female Teens (368,000/3.1 rating).

 

  • Versus its summer season premiere, Switched At Birth” posted solid increases in key measures, including by 28% in Adults 18-34 (614,000 vs. 479,000), by 14% in Adults 18-49 (971,000 vs. 855,000) and by 21% in Viewers 12-34 (1.01 million vs. 835,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock “The Fosters” posted series highs in Total Viewers (1.894 million), Adults 18-34 (621,000/0.9 rating), Women 18-34 (518,000/1.5 rating), Adults 18-49 (976,000/0.8 rating), Women 18-49 (805,000/1.3 rating), and set a series high for the 2nd consecutive week in Females 12-34 (954,000/2.1 rating).

 

  • For the 4th consecutive week, “The Fosters” ranked as Monday’s #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast for the 2nd week in a row in Females 12-34.

 

  • “The Fosters” stood as cable TV’s #2 scripted telecast in the hour in Women 18-34 (441,000/1.3 rating), Women 18-49, Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV’s #1 telecast in Teens and Female Teens.

 

  • Week to week, “The Fosters” posted solid increases in key demos, most notably in Adults 18-34 (+19% – 621,000 vs. 522,000) and Adults 18-49 (+25% – 976,000 vs. 783,000).

 

 

 

Source: NTI, U.S. ratings, Live +SD, 7/22/13.

 
  • Jonathan

    Finally gay characters on Switched At Birth and an important topic. I’m looking forward to seeing how the storyline plays out.

  • Rachel

    I guess ABC Family made the right choice cancelling their bubble shows.

  • Michael

    The network has 3 HITS! I wonder, how “The Vineyard” is going to perform. People might want to tune in for “Laguna Beach” nostalgia!

  • david

    great to see Switched at Birth and the Fosters doing so well. The Fosters has really become a hit show for the network. Its great to see the Fosters continue to grow.

  • chuckiechk

    @Michael, are you not counting twisted, Melissa & joey, and baby daddy which all seem to be doing good ratings

  • rob60990

    @chuckiechk, none of those shows are pulling good ratings.

  • QW

    They listed 2 different women 18-34 numbers for The Fosters; I believe the second one was last week’s number.

  • PurpleDrazi

    I admit it…The Fosters is my guilty pleasure and I’m happy that it is doing well. I honestly didn’t expect it to get this high a rating.

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