ABC's 'Good Morning America' is Number 1 for Week of July 15th

Categories: Press Releases

Written By

July 25th, 2013

good-morning-america

via press release:

“GMA” is #1 for the Week

 

“GMA” Tops NBC’s “Today” by 642,000 Total Viewers and 80,000 Adults 25-54

 

“GMA” Continues Growth Trend: Increases Year-to-Year and Season-to-Date

in Total Viewers and Adults 25-54

 

“GMA” Ranks #1 in Total Viewers in All 42 Weeks of the Season,

the Program’s Largest Number of No. 1 Finishes During a Season in 20 Years

 

 

ABC News’ “Good Morning America” ranked as the morning’s No. 1 newscast in Total Viewers (4.938 million) and Adults 25-54 (1.761 million) for the week of July 15, 2013, according to Nielsen Media Research. “GMA” outdelivered the No. 2-ranked NBC’s “Today Show” (4.296 million and 1.681 million, respectively) by +642,000 Total Viewers and by +80,000 Adults 25-54.  “GMA” increased its Total Viewer lead over “Today” versus its advantage on the year-ago week by +82% (353,000 for w/o 7/16/12).   Additionally, GoodMorningAmerica.com on Yahoo! reached 24.4 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

 

“GMA” has ranked No. 1 in Total Viewers in all 42 weeks of the season, turning in its most number of No. 1 finishes during a season in 20 years – since the 1992-93 season.  In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for the last 11 months (the last 48 weeks – since w/o 8/13/12).  “GMA’s” 48 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

 

Leading the week in Adults 25-54, “GMA” has ranked No. 1 in 34 of the 42 weeks this season.  The ABC morning program is delivering its highest number of No. 1 finishes in the key adult news demo during a season in 20 years – since the 1992-93 season.

 

For the 11th consecutive week, “GMA” improved year-to-year (4.598 million and 1.737 million, respectively, on w/o 7/16/12) in both Total Viewers (+7%) and Adults 25-54 (+1%), posting increasing on the year-ago week in overall viewers in all 42 weeks this season. 

 

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  The ABC morning newscast is leading “Today” by its largest season margin in overall viewers (+659,000) in more than 21 years and in the adult news demo (+78,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-17%, respectively; CBS’ “This Morning” is up +12%/+2%, respectively). “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years – since the 2004-05 and 2007-08 seasons, respectively.

 

“GMA” led “CBS This Morning” across all key target demo: Total Viewers (+82%), Adults 25-54 (+97%) and Adults 18-49 (+79%).

 

WEEK OF 7/15/13   TOTAL VIEWERS   ADULTS 25-54      ADULTS 18-49       HOUSEHOLDS

ABC                 4,938,000    1.5/12; 1,761,000  0.9/ 9; 1,140,000    3.8/14

NBC                 4,296,000    1.4/11; 1,681,000  1.0/10; 1,322,000    3.3/13

CBS                 2,718,000    0.8/ 6;   893,000  0.5/ 5;   636,000    2.1/ 8

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/15/13, 7/8/13 and 7/16/12.  Most Current: 2012-2013 Season (9/24/12 – 7/21/13) and 2011-2012 Season (9/19/11 – 7/15/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 
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