Late Night TV Ratings For July 15-19, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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July 25th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

‘THE Tonight Show,’ ‘LATE NIGHT’ OUTPERFORM TIMESLOT COMPETITION IN EVERY KEY CATEGORY FOR WEEK OF JULY 15-19

Fallon Attracts More 18-49 Viewers Than Letterman for First Time This Season and Outdraws Kimmel Encores in Same Category for First Time Since January Timeslot Change

UNIVERSAL CITY, Calif. — July 25, 2013 — NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" dominated their broadcast time-period competition for the week of July 15-19.

Both “The Tonight Show” and “Late Night” delivered bigger audiences than their ABC and CBS rivals in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

For the first time this season, Fallon out-delivered “Late Show with David Letterman” in viewers 18-49 (663,000 to 650,000), despite starting an hour later. Fallon also attracted more 18-49 viewers than ABC’s week of “Kimmel” encores (663,000 vs. 642,000), the first time “Late Night” has out-delivered Kimmel in the category since the ABC series moved to an 11:35 start time in January. Fallon also out-delivered Letterman and the Kimmel rebroadcasts in men and women 18-49 and adults, men and women 18-34.

Note that CBS’s “Late Show with David Letterman” aired an encore on Friday and ABC’s “Jimmy Kimmel Live” was in rebroadcasts through the week.

Versus the same week last year, Leno was up 12% in viewers 18-49 (to 1.038 million from 925,000) and up 15% in total viewers (3.512 million vs. 3.294 million). Fallon grew versus one year ago by 12% in viewers 18-49 (663,000 vs. 592,000) and 9% in total viewers (1.709 million vs. 1.573 million).

Fallon generated a six-week high in viewers 18-49, best since the week of June 3-7, and in total viewers it was his biggest audience in four weeks, since June 17-21. Leno had his biggest overall viewer total in three weeks, since June 24-28.

At 1:35 a.m. ET, “Last Call with Carson Daly” generated its biggest overall audience (921,000) in five weeks (since June 10-14), and did it with a week of rebroadcasts.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 35 weeks in a row and topped "Kimmel" for 25 of their 28 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 39 weeks in a row and "Kimmel" for 28 of 28 weeks.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 40 of the last 41 weeks and prevailed in total viewers for 37 of the last 39 weeks. Versus "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 28 weeks in a row in viewers 18-49 and 23 of the last 25 weeks in total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of July 15-19.  Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 4 share
CBS “Late Show,” 0.5/2 *
ABC “Kimmel,” 0.5/2 **

12:35-1:05 a.m. ET
ABC “Nightline,” 0.3/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.3/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 **

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.5 million viewers
CBS “Late Show,” 2.5 million viewers *

ABC “Kimmel,” 1.9 million viewers **

12:35-1:05 a.m. ET
ABC “Nightline,” 1.2 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.2 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers **

* Friday’s “Late Show” was an encore.

** “Last Call” and “Jimmy Kimmel Live” were in encores all week.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 3.0 million viewers
ABC “Kimmel,” 2.5 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF JULY 15-19

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.5
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

TBS, 11 p.m.-midnight, “Conan,” 0.4

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.2 million viewers
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.1 million viewers

TBS, 11 p.m.-midnight, “Conan,” 0.8 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million viewers

 
  • anonymous

    The overnights always undercount for Letterman and should not be taken at face value.

    Here’s cherry-picking a day for Kimmel:
    25 March 2013 during tv watching season

    a new “Castle” (10.685 million viewers, #3; adults 18-49: 2.1, #T8).
    “Jimmy Kimmel Live,” 0.6/3

  • anonymous

    13 May 2013

    the season finale of “Castle” (11.264 million viewers, #2; adults 18-49: 2.2, #6).

    “Jimmy Kimmel Live,” 0.6/3.

  • Jim LaForte

    I have to chime in here because it is fun. LOL. My gut feeling is that CBS and Worldwide Pants ought to work on re-branding “DAVE.” The promos are horrible and have been the same for the past decade, “Then watch ‘Craig’” at the end like a nanno-second.

    If CBS and Dave would do what they did back when he moved to the network, he WAS the FACE of late night on CBS. His promos ran an insane amount of times up to the premiere.

    There has never been any of that cross-marketing “synergy” either that was promised years ago. You know, promoting “Late Show” on MTV (way too young), VH-1 (perfect) and other CBS/Viacom networks.

    Re-branding Dave and Late Night on CBS as the “Crown Jewel” in late night may be way of enticing people who left to come back with a legacy factor: “What is old is what’s new. Dave on CBS late night, and on the web. Then watch ‘Craig!’” LOL!

    David Letterman has had to come close to breaking some records with just the sheer number of episodes that he has hosted. Phil Donahue ended with 6,000 plus, Johnny with 4531(?), Bob Barker with 7,000 plus. Legacy. Legacy.

  • Jim LaForte

    Why don’t they promote Dave on Comedy Central during reruns of “Daily Show” and the one that follows it?

  • GARebelman

    NBC changes up the late night comercials seemingly every year and typically have Leno/Fallon side by side in them and do them both equally

    I have noticed the Letterman commercials are ALWAYS the same and that split second oh and watch the Craig guy we don’t know about at the end. No damn wonder maybe some YOUNGER folks MIGHT care to watch? I am 27 and apparently I am not suppose to be watching Jay Leno according to many because I’m actually inside the Demo.

  • Richard

    Jim, i think cbs has all that in mind. They are just waiting for Jay to leave before they start rebranding Dave.

  • Gary Middleton

    “The overnights always undercount for Letterman and should not be taken at face value.”

    Every way you try to dice it, the data trips you up. Dave did 0.5 for the *week* last week. CBS did a very substantial 1.3 at 10 pm, more than 30% higher than a year earlier.

    And if cherry picking is so easy, you find us an Under The Dome- which is way bigger than Castle, btw- after which Dave did better than a 0.6.

  • Gary Middleton

    “I predict that 1 million visitors will switch to David Letterman after Jay leaves. It happened before.”

    It hasn’t, Richard. It just seemed that way because Conan lost so many viewers. But Dave probably only sustainably gained about 250 thousand.

    The year earlier he had about 3.9 million. By late December 2009 he was averaging maybe 4.2 million for the new season beginning September, skewed by the big post-scandal numbers.

    It’s a tricky time to analyze because of so many anomalies. For example, Dave did a weekly 4.5 million when the early 2010 late night scandal heated up.

  • Gary Middleton

    Jim, I wonder if that has ever worked. As in, I wonder if an aging star whose numbers have faded ever got zapped back to life with younger viewers via a “legacy” type of strategy. It seems like trying to reinflate a balloon after it has been pricked.

    But I like it the mindset. Rather than run away from the fact that he’s old, embrace it.

  • GARebelman

    Under the Dome is much larger than Hawaii 5-0 in viewers and the Demo and that is one of the largest 10PM lead ins he has had in a while all things considered. And loosing in households and the demo is still embarrassing.

  • Nifty

    I think you guys overstate lead-ins, if you ask me. People aren’t going to watch Dave on Monday because they were watching UTD, then watch Jay on Tuesday because they were watching AGT. These shows are primarily about the host. You pick one and stick with him, at least for a while. No one is watching all three programs on different nights of the week because they’re to lazy to press a button.

    And no one who doesn’t regularly watch these shows is suddenly going to say, “Oh hey, Dave comes on in 35 minutes,
    I did not know that. I should watch.”

    OK, maybe that happens every now and then after a big season finale or sporting event, but that’s it.

  • GARebelman

    I think lead in is 50% but part of that 50% is also the local news station and if people in that local area actually like it. The other 50% is what Nick just said. More people watch Leno over Dave Lead in or no lead in

  • anonymous

    If you have an unpopular selling item in a convenience store (for example Preparation H) and traffic in that store suddenly triples, the store will see big increases in sales of chips and sodas, but sales of the unpopular item won’t see much change.

    Market demand for late night talk shows is low (like Preparation H in a convenience store) and lead-ins although helpful will continue to become less effective in shoring up the ratings. Even Leno nowadays can only squeeze a 0.9 out of a 2.8 America’s Got Talent. Letterman’s 0.5 was most likely actually a 0.6 following Under the Dome.

  • Gary Middleton

    Nifty, lead-ins are huge. All of Kimmel’s biggest nights were Thursdays (Scandal). Until the NBA finals, which was his biggest week ever with only 2 episodes.

    Leno was still in the .7s for the February sweep when Revolution was on the bench and Smash was bombing. He beat Dave by 8%. When NBC 10 pm started to fire on most cylinders in the May sweep and CBS markedly sagged, the gap between Jay and Dave blew out to 2008 levels. I believe for May sweeps Leno rounded up to 0.9.

    Conan is a 0.3 without Big Bang and a 0.5 with it. That’s a 67% differential.

    The total numbers might be smaller than ever, but the percentage impact of lead-ins has not diminished. And the numbers aren’t smaller just because late night TV is less relevant. The lead-ins are way smaller. CSI used to do 6.0s in the demo.

  • Diana Santiago

    “I don’t think anyone is calling for Letterman’s head. I think we’re all just laughing at him.”

    I think Letterman will have the last laugh in March 2014, when he’ll still have a show after seeing Leno exiting twice The Tonight Show.

  • Brad

    I agree Gary. Just look at the percentages. In baseball, every run counts. In late night, every point counts.

    “If NBC has active brain cells left they will keep Leno as long as they can.”

    Honestly, if I was NBC I’d keep renewing him on one year contracts. Maybe even less than that like every quarter but that is so unheard of that I doubt it would be good practice for NBC. However, it is NBC who did that to Conan in the beginning. Anyways, I’d do this until I feel like Jays rating are no longer winning numbers. The only problem is that 1) NBC has a great chance to plug Jimmy Fallon and Seth Meyers come February during the Winter Olympics and 2) the ratings Leno is currently receiving could be a ratings bump due to his departure of the Tonight Show much like like Carson’s departure in ’91-92. I’m not a television executive so I have to have some trust that these reasons, plus the cost of Leno’s show and the potential increase in demo viewers with Fallon at 11:35pm, are the reasons to go forth with their late night plan in 2014.

    “I don’t think anyone is calling for Letterman’s head. I think we’re all just laughing at him.”

    Nope. I am calling for Letterman’s head. I’ve had enough of the experiment of “how long will Dave run?” Just sad CBS has to stick this lacklusterous ratings until Fallon comes in 2014, but if what Gary says is true about Letterman versus Conan, how Letterman gained so little, it was just that Conan was doing so badly, then why wait? I say it is time to announce Dave’s retirement and bring in a boost to The Late Show while NBC tries to set up shop in 2014. Might as well fracture NBC’s big arrival with CBS’s big departure. Makes total sense in my mind.

    Oh, and CBS needs to tell Letterman that he has to have guest host on his show. No buts, just do it.

  • Grant Balfour

    I don’t think CBS tells Letterman much. The guy is a legend and a television icon and that has currency. As for whether he still has gravitas or not – the guy was honored by the Kennedy Center this year! Anyway he’s tying the big young name in the demo for the year and crushing him in total viewers which no matter what anyone says clearly means something to CBS – they are still making a profit on him. There is no indication that Fallon will have the same lead in defying numbers as Leno – remove that anomaly, give him a portion of the Leno numbers and I actually think we have a good chance at Dave being #1 by next May.

    Bottom line I don’t think CBS has any intention of pushing the guy out. They don’t overreact to this stuff and I think they’ve probably really enjoyed watching the NBC mess in Late Night and the morning shows. When Dave’s ready to leave there will be a whole new crop of young names to choose from for a replacement if that’s the direction they want to go.

  • Gary Middleton

    “I think Letterman will have the last laugh in March 2014, when he’ll still have a show after seeing Leno exiting twice The Tonight Show.”

    Not so sure Dave is cackling over this one.

    If Jay was canceled for low ratings, it could possibly be a great day for Dave. Instead, you have a surprising amount of ink questioning NBC’s judgment, shining a light on how badly Dave is getting crushed in the ratings, and an even brighter light on the issue of demographics which do not flatter Dave.

    Dave obviously wants to keep his gig. Badly. The Leno-Letterman status quo has worked for him. The uncertainty of a shake up in the time period? One that will clearly delineate him as the old guy? Less sure than you that he’s looking forward to that.

    One other thing. When Dave got mauled in the ratings by Leno, he and his supporters always fell back on “Well of course, it’s Leno. He’s lowest common denominator. He’s McDonald’s. He’s junk.” If Dave gets beaten badly in the post-Leno era, he’ll have to wear it.

  • Gary Middleton

    “As for whether he still has gravitas or not – the guy was honored by the Kennedy Center this year!”

    The Kennedy Center selection committee cannot dictate to the public who has gravitas.

    You could be right, maybe the public still feels that way about Dave. But I don’t think so. The sex scandal changed everything, imo.

  • Gary Middleton

    “but if what Gary says is true about Letterman versus Conan, how Letterman gained so little, it was just that Conan was doing so badly, then why wait?”

    Because there’s nobody in the bullpen. Nobody wants to be the one who ‘pushed out Dave’.

    Network executives and comedians are afraid of a backlash that likely isn’t coming. They’ve always found it easy and fun to push around Jay, terrifying to push around Dave.

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