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Soap Opera Ratings: 'General Hospital' & 'The Bold & the Beautiful' Up in Women 18-49 & Total Viewers

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Written By

July 25th, 2013

general-hospital

via Soap Opera Network:

July 15-19, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,553,000 (-101,000/+164,000)
2. B&B 3,596,000 (+87,000/+456,000)
3. GH 2,517,000 (+68,000/+72,000)
4. DAYS 2,416,000 (-34,000/+38,000)

Households
1. Y&R 3.3/10 (-.1/+.1)
2. B&B 2.6/8 (+.1/+.3)
3. GH 1.9/6 (+.1/+.1)
4. DAYS 1.8/5 (-.1/+.1)

Women 18-49 Viewers
1. Y&R 841,000 (-35,000/-11,000)
2. B&B 662,000 (+31,000/+32,000)
3. GH 617,000 (+7,000/+70,000)
4. DAYS 489,000 (-59,000/+36,000)

Women 18-49 rating
1. Y&R 1.3/9 (-.1/same)
2. B&B 1.0/7 (same/same)
2. GH 1.0/6 (same/+.1)
4. DAYS 0.8/5 (-.1/+.1)

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Mike

    Just read in an article posted at SON that AMC and OLTL which debuted on the top of the charts on ITunes are no longer even in the Top 200 shows on ITunes anymore.

    That has to be a hurt to Prospect Park as that was extra revenue for them from the downloads of the shows.

    First they reduced it to less shows for the fans to download, and then the ones that are there are being downloaded as much anymore.

  • Mike

    Hit submit before I meant to.

    The article is originally on Slate.com and is a good article about the new shows and soaps in general.

    The article also states that The Chew is still averaging 2.5 million total viewers so that puts it right in the mix of Days and GH on most weeks now and The Talk right in that area too.

    It doesn’t give any info on the demos for The Chew as to if they have dropped as much as The View’s have or not. Just says that The Chew is getting the same number of total viewers as All My Children was getting 2 years ago.

  • CS’ Revenge

    Somewhat good news for AMC and OLTL improving their ratings on Oxygen week-to-week. Huge improvements for AMC which had every new episode scoring over 100,000 viewers. I also heard on a different site that the soaps outscored what was in those timeslots before then which was random rerun programming.

    It looks like people are slowly finding these soaps now.

    Source: Marc Berman/TV Media Insights

    ALL MY CHILDREN

    Mon July 22 12:00PM 0.0 HH, 42,000 total viewers
    Mon July 22 12:30PM 0.1 HH, 64,000 total viewers
    * Mon July 22 1:00PM 0.1 HH, 173,000 total viewers
    Mon July 22 1:30PM 0.1 HH, 171,000 total viewers

    Tue July 23 12:00PM 0.1 HH, 83,000 total viewers
    Tue July 23 12:30PM 0.1 HH, 90,000 total viewers
    * Tue July 23 1:00PM 0.1 HH, 194,000 total viewers
    Tue July 23 1:30PM 0.1 HH, 136,000 total viewers

    Wed July 24 12:00PM 0.0 HH, 44,000 total viewers
    Wed July 24 12:30PM 0.0 HH, 26,000 total viewers
    * Wed July 24 1:00PM 0.1 HH, 119,000 total viewers
    Wed July 24 1:30PM 0.1 HH, 68,000 total viewers

    Thu July 25 12:00PM 0.1 HH, 63,000 total viewers
    Thu July 25 12:30PM 0.1 HH, 70,000 total viewers
    * Thu July 25 1:00PM 0.1 HH, 118,000 total viewers
    Thu July 25 1:30PM 0.1 HH, 143,000 total viewers

    Fri July 26 12:00PM 0.1 HH, 58,000 total viewers
    Fri July 26 12:30PM 0.0 HH, 57,000 total viewers
    Fri July 26 1:00PM 0.0 HH, 46,000 total viewers
    Fri July 26 1:30PM 0.0 HH, 45,000 total viewers

    ONE LIFE TO LIVE

    Mon July 22 2:00PM 0.1 HH, 92,000 total viewers
    Mon July 22 2:30PM 0.0 HH, 53,000 total viewers
    * Mon July 22 3:00PM 0.1 HH, 131,000 total viewers
    Mon July 22 3:30PM 0.0 HH, 50,000 total viewers

    Tue July 23 2:00PM 0.0 HH, 47,000 total viewers
    Tue July 23 2:30PM 0.0 HH, 49,000 total viewers
    * Tue July 23 3:00PM 0.1 HH, 149,000 total viewers
    Tue July 23 3:30PM 0.0 HH, 66,000 total viewers

    Wed July 24 2:00PM 0.0 HH, 42,000 total viewers
    Wed July 24 2:30PM 0.1 HH, 53,000 total viewers
    * Wed July 24 3:00PM 0.1 HH, 193,000 total viewers
    Wed July 24 3:30PM 0.1 HH, 83,000 total viewers

    Thu July 25 2:00PM 0.0 HH, 34,000 total viewers
    Thu July 25 2:30PM 0.0 HH, 31,000 total viewers
    * Thu July 25 3:00PM 0.1 HH, 147,000 total viewers
    Thu July 25 3:30PM 0.0 HH, 48,000 total viewers

    Fri July 26 2:00PM 0.0 HH, 60,000 total viewers
    Fri July 26 2:30PM 0.0 HH, 61,000 total viewers
    Fri July 26 3:00PM 0.1 HH, 99,000 total viewers
    Fri July 26 3:30PM 0.0 HH, 78,000 total viewers

  • Joe S

    I am not sure that these can be considered good numbers. They improved slightly over the previous week. I am not sure it will convince a tv network to carry the shows long term

    I guess they could continue on OWN if they wanted to since it is performing better over previous programs in those slots. But I would imagine it all comes down to the costs to air them on OWN(is OWN paying Prospect Park or is Prospect Park paying OWN?) and the advertising they can get from airing the shows

  • Mike

    What I have not figured out and no one I have seen answer is they are comparing the rating for the new episode to what aired the previous week or weeks.

    Many times those were movies that covered a 2 hour block. How is AMC or OLTL holding up when you average the whole 2 hour block including the reruns because those still aren’t doing well.

  • Mike

    Oh and not sure if anyone saw the story posted about the results of the fight with the Unions but it turned out that Prospect Park was in violation of their agreement.

    The union workers won a percentage of the profits. That can’t be good for Prospect Park that now they are going to have to give up part of their profits. It also is not good that they were over budget already.

  • Joe S

    @Mike I had no doubt from the beginning that the union would win. Prospect Park violated the original agreements.

    I don’t understand Prospect Park’s mismanagement of this whole thing. They have some very successful shows on cable so its not like they are new to the industry.

    I have to wonder how far Prospect Park will continue to produce AMC and OLTL if/when they are no longer profitable to them. If the numbers are down on HULU and Itunes and they cannot find a tv outlet then what.

    And if they find a permanent TV outlet how does that effect the contracts with the union?

  • Mike

    Wow just read on the Soap Opera Digest site that Eileen Davidson is leaving Days too. She has already filed her final scenes and will leave the show in November.

    Just when Days had momentum, they are losing so many of their cast members.

    The short article and the article on it at Soap Opera Network say she is not going to another show, just leaving the show.

    I would love to see her back at Y&R but looks like I can only hope on that one.

  • Mike

    Eileen Davidson put on her Twitter that she was not fired, she chose to leave.

    I just wonder if she was never happy with Sony forcing her to go to Days or now that her contract with Sony was ending if she was going to be forced to take a pay cut. I’m sure that even though her contract was essentially still with Sony if her pay would be cut as it would now be tied to Days budget instead of Y&R’s.

    I know that many can’t believe these older actors are leaving soaps over money issues as there aren’t any doors open to them. But Peter Reckell for instance must be having several doors opening for him as he just said that he turned down Ken Corday again on returning to Days.

    I just wonder if B&B might want Eileen back even though they really underused her the last few months. I really enjoyed Ashley on B&B when she first arrived. Much more than I had enjoyed her for quite some time on Y&R.

  • Jeff

    I guess it won’t let you post links here. I read that article Mike referenced. To be clear, it states that while the soaps aren’t in the top 200 with Itunes, they remain very popular on Hulu (it’s free or subscriber based for minimal monthly charge to get less commercials, so that makes sense). With regard to the Chew, it doesn’t state any specifics about ratings in terms of when data is from, date range, etc. So, who knows how accurate or where the data was taken from, and it certainly doesn’t address the lower ratings it gets in the coveted 18-49 demos. So interesting to me how that 18-49 demo is so important, unless someone wants to make a point in an article, then it suddenly just not mentioned since GH, AMC, and OLTL at their worst easily beat the Chew and Katie in the demo #’s at their best.

  • Mike

    Jeff,

    That is what is sad about all of daytime right now…not just soaps. When a show only has 1/4th or 1/5th of its audience in the key women demos that the advertisers and networks want….it leaves the networks looking for the cheapest form of entertainment out there.

    And I don’t know which is worse….the cheap alternative shows produced on a shoe-string budget or beating the soaps to death with budget cut backs to try make them as cheap as the replacement shows.

    As we have already discussed Frank V. says GH keeps getting slammed with cut backs. We know that Days is operating on the lowest budget of all 4 soaps. B&B keeps getting cut. Phelps was brought into Y&R to make it cheaper.

    Fans don’t like newbies and want vets, but the shows can’t hold on to the vets because after years of loyalty to a show they want to be paid more money for their years of experience.

    Genie Francis tweeted this week that she still had not been offered a contract with GH. Thankfully she has some kind of business on the side. And I don’t know that anyone would grab her up but without a long-term contract then they could.

    And even the younger stars like Chandler Massey etc. are more apt to leave now when they get a little experience on their hands. The shows are going to have to play more hardball with them in regards to contracts and salary. So even the better of the younger stars are going to be harder to keep.

    I just often wonder how many cut backs can they make to these shows and them still have any chance of putting out a viable product.

  • jonboyelk

    I’ve been watching OLTL on OWN for three weeks and I’m still trying to figure out if there is a storyline going on. I’m just seeing a bunch if random daily happenings with far too many characters for a 20 minute show. The Matthew recast is a winner and I like Dani being a lot edgier, but the black girl is no improvement other than in the sex appeal department.

  • jonboyelk

    Oh, and yeah, that kid who plays Jack still hasn’t learned a thing about acting.

  • JayTN

    jonboyelk…I have watched AMC and OLTL on OWN (not Oxygen, by the way, that is a totally different cable network) and I agree that OLTL’s editing seems a bit choppy. Personally, AMC seems like the better “put together” soap of the two right now…and I never really watched AMC on a regular basis when it aired on ABC. For example, the OLTL on OWN episode that aired on Thursday, July 25 ended with Jack finding Todd unconscious. The very next episode on OWN – airing on Monday, July 29 (as OWN reruns the four new episodes on Friday) – had Todd alive and well ready to leave the hospital. I even visited a soap site that has recaps for the on-line versions of AMC and OLTL to see if OWN had skipped an episode, but they hadn’t.

    In regards to the whole Prospect Park issue, while this is an established production company (their cable series include “Burn Notice” on USA Network and “Wilfred” on FX, among others), I think they bit off more than they could chew with AMC and OLTL. It seems as though PP didn’t realize how big of a task getting these two shows back up and running was going to be. As to their future, personally, I believe the success or failure of the new rebooted AMC/OLTL will depend – at least in the short term – on whether or not they will continue to air on television, whether on OWN or another outlet. If OWN drops the two after this 10 week “summer fling” and neither can find a new home, it could be curtains for one or both of these returning soaps.

  • JayTN

    jonboyelk…just to clarify part of my above comment, I know that you correctly mentioned OWN as the cable network airing AMC and OLTL, but a different poster mentioned Oxygen as the cable network in an early comment regarding the daily ratings. This person has made this mistake (confusing Oxygen for OWN) several times and on other forums. I don’t know if this person thinks Oxygen and OWN are one and the same (Oprah did have some involvement with Oxygen when it was first launched), or if there is some other reason for misidentifying the cable home of AMC and OLTL.

  • Jeff

    @ Mike– very sad indeed. And, with all that said, the networks themselves more than likely have way too many employees and layers of executives making decisions about things they don’t understand. I just can’t understand why the soaps aren’t monetizing more effectively. Capitalize on the NAME/BRAND. First, we all know that almost any soaps actual # of viewers is probably twice what it’s daily numbers are in this day and age. Many people watch at different times, days later, binge watch, watch online, etc. So, shows should be selling advertising on their show (why not show the can of beer that the actor is “drinking” and get some cash from that company). Why not do as many corporate tie-ins as possible to generate more income. Why not be selling the shows to foreign countries left and right. There are ways to make businesses profitable. It takes creativity and willingness to try new things.

    Then, maybe they could have a little more budget to do the things that would generate more buzz and more viewers. Do we all want more Genie? Of course. But, she’s probably 5 to 10 more times than the chic who plays Sabrina. And, one BIG flaw of Frank and Ron is they love to have a bloated cast. I think they need to literally let go of nearly half of their full-time and recurring cast, and focus on the people that the fans want to see.

    One last thing, I really wonder how much the big named stars are getting paid these days. It’s not like Genie, Kin, Kristina, Lynn, Sean, Jon, Maura, and Robin were burning up the airwaves elsewhere. I just can’t imagine they weren’t willing to work for a lot less than they once made. Some pay is better than no pay.

  • CS’ Revenge

    The future of the television business is based on overall revenue not live TV ratings as networks have already moved in that direction a while ago and currently now. Soaps in that respect seem to have been behind in that train of thought until AMC and OLTL’s reboots online. I do agree that the two shows will only survive long-term on television as television revenue is still bigger than online revenue at this point.

  • Derrick

    Hopefully Y&R will go up!!!

    And what’s this I’m hearing about Kay Alden leaving B&B and coming back to Y&R?? Is this is rumor or is it true?

  • Sophie

    I just watched Days yesterday for the first time in a long time. It was like a whole new show with all kinds of new people. The only good part was WilSon. With Chandler leaving that will be sad for Days fans. I still can’t get into EJ and Sami. I’ve never been a Sami fan. Days doesn’t have many vets on any more. Maybe it’s cheaper having all new people. The show was BORING! JMO

  • Mike

    Derrick, I have only heard that from one person.

    Everything I have read on other websites is that she is not.

    Many of us wish that it would happen, but all I am hearing or reading is that she is out at B&B and that’s it.

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