via press release:
Building on its lead-in by nearly 1.0 million viewers at 9pm, ABC’s Motive grew its overall audience week to week and outdrew NBC’s The Winner Is by a best-yet 24%. In addition, the ABC freshman drama held even week to week with young adults (AD18-34/AD18-49).
Gaining over its lead-in, ABC’s most-watched TV program during Thursday’s 10pm hour for the 3rd week in a row, increasing its advantage over NBC’s Hollywood Game Night to 1.7 million viewers (up from 1.3 million viewers). Building audience for the 3rd week in a row, the just-renewed ABC drama earned its most-watched telecast since the end of May and surged 14% in Adults 18-34 to equal its highest - since 5/30/13 and 7/26/12, respectively. On average, in 1 year is up 8% over the same point last summer to deliver its most-watched season in 3 years – since 2010.was the