'Sharknado' to Screen in Movie Theaters at Midnight on Friday, August 2

Categories: Network TV Press Releases

Written By

July 26th, 2013


via press release:



NCM® Fathom Events and The Asylum Present the Syfy Instant Cult Classic in Select Movie Theaters on Friday, August 2


NEW YORK – July 26, 2013 – Up in the sky. It’s a bird. It’s a plane. No, it’s a…shark! A super-sized storm sucks sharks from the ocean and hurls them onto land in the Syfy cult classic Sharknado, presented for one night in select movie theaters for a special Midnight showing by NCM Fathom Events and The Asylum on Friday, August 2 (starting at 12:05 a.m. local time). Sharknado premiered on Syfy on July 11, becoming an immediate worldwide sensation, generating nearly 5,000 tweets a minute.


Sharknado 2 will premiere on Syfy in July 2014.


Tickets for Sharknado are available at participating theater box offices and online at www.FathomEvents.com. Sharknado appears on the big screen in more than 200 select movie theaters through NCM’s exclusive Digital Broadcast Network. For a complete list of theater locations and prices, visit the NCM Fathom Events website (theaters and participants are subject to change).


Produced by The Asylum, Sharknado is the story of beachside bar regulars including owner Fin (Ian Ziering, "Beverly Hills 90210"), bartender Nova (Casie Scerbo, "Make It Or Break It") and local drunk George (John Heard, "Home Alone") as they team up with Fin’s ex-wife April (Tara Reid, "Scrubs") to investigate the ecological nightmare that has sharks swimming through the streets of Los Angeles and falling from the skies.


“’Sharknado’ was an instant hit with fans – and celebrities – from the moment they first saw it, creating a social media phenomenon on July 11 with nearly 400,000 social mentions,” said Shelly Maxwell, executive vice president for NCM Fathom Events. “Imagine sharks invading from the skies on 40-foot screens in movie theaters nationwide.  Next week’s special midnight showing is a first for Fathom and will answer the age-old question: Who knew sharks could fly?”


Entertainment Weekly described it as “… an hour-and-a-half of ridiculous, slapstick, theatrical, scientifically-impossible fun” and New York Daily News said “’Sharknado’ is bad to the bone. It’s absurd. It’s ridiculous. If you’re a fan of low-budget horror movies and you miss it, you will regret it for the rest of your life.”


Editor’s Note: Sharknado director Anthony C. Ferrante and star Tara Reid will be available for a media (Q&A) teleconference to be held on Wed., July 31 at 11:00 a.m. PT / 2:00 p.m. ET. To register your interest in participating in the teleconference, please email estein@solters.com. (Additional Sharknado talent may be available on the conference).


About National CineMedia (NCM)

National CineMedia (NCM) operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom Events present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater advertising network covers 183 Designated Market Areas® (49 of the top 50) and includes approximately 19,300 screens (over 18,400 digital). During 2012, approximately 710 million patrons attended movies shown in theaters in which NCM currently has exclusive, cinema advertising agreements in place.  The NCM Fathom Events live digital broadcast network (“DBN”) is comprised of over 740 locations in 172 Designated Market Areas® (including all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 41 entertainment-related websites, online widgets and mobile applications.  National CineMedia, Inc. (NASDAQ: NCMI) owns a 44.9% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.FathomEvents.com. (NCMI-E)


About The Asylum

The Asylum is one the world's leading brand-oriented motion picture and television studios. With its focus on high-concept, market-driven entertainment, The Asylum has created an exciting brand recognized worldwide. The Asylum finances, produces and releases 25 films per year through its direct pipeline to the nation's top retailers and its network of international partners. Since its founding in 1997, The Asylum has released more than 500 films and built a library of over 150 original productions, including top-rated movie premieres for Syfy and Lifetime networks. The Asylum is releasing 10 theatrical films in 2013 and is developing TV properties for 2014, including a comedy-horror series for MTV.


About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,343 screens in 577 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of June 27, 2013. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.


About Syfy

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies.  NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)

  • Neil

    Sharknado 2 “Just when you thought it was
    safe to watch Syfy…,”

  • Jenna

    I love that this is already a cult “classic”.

  • scifi

    I am close to all TV shows as watcher, but never heard about this nonsense. Global sensation? lol?

  • Joseph

    Syfy is doing this in the hope “Snarknado” might get an Oscar nomination for best visual effects.

    To get a nomination, the film has to play in a theatre.

  • TV Viewer


    I have to correct your statement, because as written at ehow.com: “Any movie First shown on television, (broadcast or cable), on the internet or in any other medium other than a movie theater is ineligible for an Academy Award nomination”. In order to be nominated for an Academy Award a movie must First be shown in cinema theate, not on cable television.

    Norbitt and Pearl Harbor (2001) were both nominated for Golden Raseberry and Academy Awards, (they were nominated for Academy Awards for special effects and nominated for Golden Raseberry Awards because they were badly made movies);but, does anyone really think that the Motion Picture Academy would actually nominate Sharknado for any awards? Only a certain number of movies can be nominated for an award, and it’s safe to say that more than 5 movies released to the theater in 2013 will have excellent special effects, while the special effects in Sharknado were horrible, cheap, and badly made.

    I hope your comment about Sharknado and the Academy Awards was really meant to be a joke.

  • TV Viewer

    Snfy is releasing Sharknado to the theaters in hope it will make money, (it’s budget was so small it probably will), and in hopes it will become a cult classic, a “so bad it’s good”, a Mystery Science Theater 3000 type film.

  • TV Viewer

    As Jenna wrote; “A cult classic”, and one that SyFy hopes movie goers will pay money to see in the theaters, after a lot of people saw it on a small television screen.

  • TimsDale4ever

    If I recall correctly when this movie was shown for the very first time it did not even draw 2 million viewers. You would think the way it’s posted all over the damn place in drew 20 million viewers. I don’t get it…. I’m supposed to go to the movies this Sunday and I will fall over backwards if this SHARKNADO bs pops up at any time before the film does.

  • Dan S

    I saw Sharknado listed at my local cinema for a whopping $12.50 a ticket. Why would anyone pay top dollar when they can see it for free at home ?

  • Ekras

    @TimsDale4ever – I don’t think it even got 1 million viewers – a lot more people tweeted about it than saw it I know that for a fact.

    Something really weird is going on over there…. the amount of attention this movie (and now it’s sequel) are getting is obscene-even for a ratings giant (by syfy’s standards) which this most certainly was not.

  • david

    The first showing got 1.3 million viewers and the second showing of it a week later got 1.9 million.

  • Oddworld

    This is bizarre. Does that movie really have enough of an audience willing to pay top dollar just to laugh at it? It really wasn’t any better or worse than Syfy’s usual original movie output.

  • CrimTV


    People pay a lot of money to see comedy movies “just to laugh at” !

  • 1123.6536.5321

    One has to see it just for the part where the guy cuts his way of a shark with a chainsaw after being swallowed whole.

    They need to get a bigger budget and some star power for Sharknado 2: The Sharkening. Tin Fins, the cybernetic robot shark from Sealab 2021 should be the hero except if flies under its own power and eats up the sharks saving old ladies and children.

  • 1123.6536.5321

    Sharknade 2 is on Syfy 2-Nite. Stay home and watch it if you have a Nielsen rating box. Or at least turn the tv and set it to Syfy before you leave the house.

  • 1123.6536.5321

    Oops… that Sharknado. Not such thing as Sharknade 2 LOL!

    Sharknado is on Syfy 2-Nite. Stay home and watch it if you have a Nielsen rating box. Or at least turn the tv and set it to Syfy before you leave the house.

  • tomsman

    How does something become a cult classic within 16 days of airing on basic cable?

  • kasey

    i was wondering what movies are going on this friday august 20,2013 either around twelve midnight or one in the morning at the gettysburg theathers or in frederick

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