'Dateline' is Number 1 for the Night & Up Week-to-Week in Total Viewers

Categories: Network TV Press Releases

Written By

July 27th, 2013

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via press note:

NBC tied for #1 among ABC, CBS, NBC and Fox Friday night in adults 18-49, led by the #1 show of the night on those networks, “Dateline NBC.”  “Dateline” was also #1 in total viewers, with a 16% week-to-week increase.
 
  • Dateline NBC” (1.1/4 in 18-49, 5.1 million viewers overall from 9-11 p.m. ET) reported the #1 results of the night on ABC, CBS, NBC and Fox in adults 18-49 and total viewers.  “Dateline” ranked #1 in the time period on ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 (with a 1.5 rating) and total viewers.  It’s the fifth week in a row “Dateline” has won its Friday time period among those networks in those three categories.  “Dateline” was also #1 or tied for #1 in the slot on ABC, CBS, NBC and Fox in all other key ratings measures.
 
  • “Dateline” is currently matching its rating of one week ago in 18-49 and is up 16% in total viewers (5.823 million vs. 5.012 million).
 
  • In the 10:30 lead-in to local news, “Dateline NBC” delivered a 31% margin of victory in the key news demo of adults 25-54 (with a 1.7 rating vs. a 1.3 for ABC’s second-place “20/20”).
 
  • At 8 p.m., an encore telecast of “Camp” averaged a 0.5/2 in 18-49 and 1.9 million viewers overall.  “Camp” is currently up versus its rebroadcast in this time period one week earlier by a tenth of a rating point or 25% in 18-49 rating (to a 0.5 from a 0.4) and by 11% in total viewers (1.922 million vs. 1.738 million), pending updates.
 
  • m

    not much of a choice

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