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TV Ratings Friday: 'Dateline' Steady, 'Would You Fall For That?' Debuts Low, '20/20' Down

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July 27th, 2013

Would You fall For It July 26.

NBC ABC CBS FOX CW
Adults 18-49: Rating/Share 0.9/3 0.9/3 0.8/3 0.5/2 0.6/1
Total Viewers (million) 4.523 3.919 4.502 2.203 1.010


NBC and ABC tied for number one in adults 18-49, but NBC  was on top  with total viewers.

On NBC, Dateline matched last week's 1.1 adults 18-49 rating.

On ABC, the series premiere of Would You Fall For That?, scored a 0.9 down 18 percent from  the similar What Would You Do?'s 1.1  adults 18-49 rating in the time period last week. 20/20 garnered a 0.8, down 20 percent from last week's 1.0 adults 18-49 rating.

 

Overnight broadcast primetime ratings for Friday, July 26, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank - R 1.0/4 4.70
CBS Tim McGraw's Superstar Summer Night - R (8-10PM) 0.8/3 4.31
FOX Bones - R 0.7/3 3.06
NBC Camp - R 0.5/2 1.92
CW The iHeart Radio Ultimate Pool Party - R (8-10PM) 0.3/1 1.01
9:00 NBC Dateline( 9-11PM) 1.1/4 5.10
ABC Would You Fall For That? - Series Premiere 0.9/3 3.34
FOX The Following - R 0.4/1 1.35
10:00 ABC 20/20 0.8/3 3.72
CBS Blue Bloods - R 0.7/3 4.88

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In Late-Night Metered Markets Friday night:
NBC’s late-night lineup dominated the broadcast competition Friday night.  In the Local People Meters:
  • Jay came close to beating the combined rating for encores of “Late Show” and Kimmel (0.9 vs. a combined 1.0),
  • Jimmy Fallon earned his highest 18-49 rating for a Friday telecast in seven weeks (since June 7).
  • Carson Daly’s encore tied rebroadcasts of Letterman and Kimmel, while outscoring originals of “Nightline” and Ferguson.
 
  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.5/4 with an encore.
 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/5; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.
 
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
 
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/3).  In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.3/2).
 
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.5/4 in adults 18-49 in the 25 markets with local people meters.
 
Jay’s guests were: Katy Perry, Cris Collinsworth and musical guest Kacey Musgraves   Jimmy’s guests were: Liev Schreiber, Anthony Anderson and musical guest Imagine Dragons.  Carson Daly’s guests were: Pete Wentz, Room 237 and musical guest Tift Merritt (encore)
.

 

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • m

    Low -but not too shabby.

  • Martin

    Am i the only one that thinks, looking at these numbers, if Bones actually does end up airing on fridays that it will be ok, repeats pretty decently. Of course that all depends on if sleepy hollow or almost human don’t bomb right out of the gate, i think sleepy hollow will though.

  • James

    iHeart Radio pool party repeat beat original.

  • David

    Great job ABC. Seems ABC is going to become the new NBC.

  • CBSviewer

    Bones will rate OK on Friday. I think it’ll get a 1.5-1.6 all season and boost Raising Hope.

  • Matt

    The CW always repeats better on Fridays than the originals.

  • Jon

    Well CW originals on friday was not up against repeats like they are now ;-)

  • Igwell

    Great job ABC. Seems ABC is going to become the new NBC.

    I dunno, NBC is still pretty terrible.

  • 1mars

    Bones will do better than fine on Friday, it’s just getting over the stigma that Friday is the death slot that’s challenging, but if it gets us another season after this one, who cares where it airs?

  • Hal Capone

    It’s incredibly silly debating who beats whom on a night when 1.1 is the highest rating. Pretty ugly all around for every network.

  • Paleonut

    Bones has nothing to worry about… The boys from Supernatural spent two seasons investigating & finally ganked the Friday Death-Slot monster last year…

  • Fashe

    What is the point of that new “Would You Fall For That?” show?

    It’s like an EVEN WORSE and even more boring “What Would You Do?” with a British man and extra filler.

  • rgxx

    ABC – for crying out loud – just call it Candid Camera – stop re-inventing the wheel.

    And wasn’t it called What Would You Do?

    What happened – run out of ideas?!

  • MichaelChickless

    Slow night. Nothing to see here; move along.

  • MichaelChickless

    Would You Fall For That?

    Apparently, TV viewers didn’t!

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