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TV Ratings Saturday: 'UFC on FOX' Beats Up the Competition, 'Zero Hour' & 'Do No Harm' Rise

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July 28th, 2013

UFC July 27

Scoreboard FOX CBS ABC NBC
Adults 18-49: rating/Share 0.9/4 0.6/2 0.5/2 0.4/2
Total Viewers (million) 2.040 2.993 2.100 1.706

Due to the nature of live  programming the ratings for FOX (UFC) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings

 

FOX was  number one with adults 18-49, while CBS won with total viewers.

ON FOX, UFC garnered a 0.9 adults 18-49 rating down  40 percent from a 1.5 for the most recent FOX on UFC event on April 20.

On ABC, Zero Hour earned a 0.4  adults 18-49 rating, up 33 percent from last week's 0.3

On NBC, Do No Harm scored a 0.4  adults 18-49 rating up 25 percent  from last week's 0.3.

Broadcast primetime ratings for July 27, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX UFC: Johnson vs. Moraga - Live (8-10PM) 0.9/4 2.04
CBS 48 Hours - R 0.5/2 3.20
NBC American Nina Warrior - R 0.5/2 1.59
ABC Zero Hour 0.4/2 1.91
9:00 CBS The Longest Yard (9-11PM) 0.7/2 2.87
ABC Norbit (9-11PM) 0.6/2 2.20
NBC Get Out Alive - R 0.5/2 1.59
10:00 NBC Do No Harm 0.4/1 1.56

 

 

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-Saturday's Ratings Via TV Media Insights
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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • JoshuaCanada

    The only thing I want to see is Axe Cop/ HSUSA ratings. Are we going to get them anywhere?

  • Django

    Did the UFC pay for that headline or something? Shouldn’t the headline be 48 hours repeat beats up UFC? It doesn’t look like the UFC did well at all there.

  • stan

    On ABC, Zero Hour earned a 0.4 adults 18-49 rating, up 33 percent from last week’s 0.3

    On NBC, Do No Harm scored a 0.4 adults 18-49 rating up 25 percent from last week’s 0.3.

    Both rose the same but Zero Hour jumped 33% ;-) instead of 25%

  • Daw Johnson

    @Django – Not sure what chart you’re looking at, but I clearly see that UFC did a 0.9 and 48 Hours did a 0.5. As in, UFC did, in fact, beat up on UFC.

    What matters is what matters to advertisers; demo is far more important than total viewers.

    That said, this is a series low for UFC on FOX. It’s absolutely not a good number, and that should have been reflected in the headline.

  • tj

    Maybe a series low but a 0.9 on a Saturday night is not too bad. The core days of mon-thur summer shows are only hitting 1.5′s some even lower. Django in case you don’t know the demo is 18-49.

  • redbirds

    Ufc > baseball for fox ratings

  • rgxx

    Man I am glad I did not pay to see the new version of The Longest Yard – not that great…original was even better.

    Norbit – the few minutes I watched I was annoyed by all the charachters voices = crap…

    and Local CW was airing College Road Trip…oh my gosh one of the worst movies ever by Disney = crap…

    Popped in Captain America on DVD – saw it for the second time ever = Excellent…

    Over all Sat nite Tv is CRAP.

  • Marius

    The same thing Stan said! LOL about the math in this article.

  • Shawn

    I wonder what the final numbers will be for UFC (once west coast audience and viewership past 10:00 PM EST is factored in. My guess is 2.2 million but I suppose it could exceed that. It’s always a crapshoot. Sometimes those additional numbers make a big difference and sometimes there is hardly any difference at all.

  • beached

    Nobody watching TV on Sat night.

  • jp

    You telling me the airing of THE LONGEST YARD did a 2.87 on CBS and NORBIT, the worst movie ever made and the worst movie ever by Eddie Murphy, did a 2.20 on ABC, out did a very good UFC on FOX event. WTF. But still a very good number in any event for the sport on a July Saturday night.

  • E.S.

    What was FOX thinking with the “ADHD” late-night animation block? Running two cartoons with totally different audiences doesn’t make sense. I think they are on to something with the name, because their programmers seem to have it.

  • Hal Capone

    Sara is using the new math to keep us on our toes during the summer ratings doldrums.

  • Melissa

    Less than two months…

  • Columbo

    Kevin Nash was right in saying that the little guys just don’t draw the ratings.

  • MichaelChickless

    Time to renew Zero Hour! Or not!

  • Andy

    I really am liking Zero Hour and am glad ABC is showing the whole season.

  • Andrew

    I wonder how Fox’s late night block did.

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