via press release:
E! NEWS AND EONLINE DELIVER RECORD HIGHS OVER THE PAST TWO WEEKS FUELED BY ROYAL BABY COVERAGE AND POP CULTURE EVENTS
Driven by news of the royal baby and other big pop culture stories over the past couple weeks (weeks of 7/15 and 7/22), E! News strongly advanced across all its key demos, building over its prior 4-weeks in its core P18-49 demo (+7%) as well as HH (+10%), and W18-49 (+9%).
E! News reached nearly 15.5 million viewers (15,479,000) over the last two weeks.
E! News for July 2013 to date is pacing at 308K P18-49, its biggest month since February’s Red Carpet coverage.
Debuting Thursday, July 25, "A Royal Family: E! News special" reached nearly 1.3 million Total Viewers (and 550K P18-49) combined for both its 8pm premiere and 10pm encore.
o The special’s 8pm premiere more than doubled the prior 4 week time period with Total Viewers (+106%), P18-34 (+111%), and W18-34 (+118%).
o A Royal Family special ranked #3 with HHLDS and #4 with Total Viewers among all E! specials for 2013 to date.
A record 10MM visitors tuned to E! Digital for the latest news the week of July 15th across Eonline.com, mobile web and the Eonline mobile app.
The week of 7/22 continued to pace at record-breaking levels. An average of 3MM visitors every day came last week across EOnline.com, mobile web and Eonline mobile app — a record outside of E! Live from the Red Carpet coverage.