ABC Grows to its Best Week Since Mid-June in Viewers and Adults 18-49

Categories: Press Releases

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July 30th, 2013

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via press release:

ABC Grows to its Best Week Since Mid-June in Viewers and Adults 18-49

                                                                                                                                                                                                                              

“The Bachelorette” is the Most-Watched TV Show in its 2-Hour Slot

And Matches its 2nd-Highest Adult 18-49 Rating of the Season 

 

Mistresses” Posts 6-Week Highs in Viewers and Adults 18-49

And Hits Series Highs with Adults 18-34 and Women 18-34

 

ABC’s “Extreme Weight Loss” Draws its Biggest Audience in 1 Month

And Delivers the Series’ Highest Adult 25-54 Rating Since Last July

 

Building on its Lead-in at 10pm, ABC’s “20/20 – The Royal Baby: Heir to the Throne” Tops NBC’s “Dateline” Special and Posts Best Results in the Slot Since the NBA Finals

 

“The Lookout” Builds for the 2nd Straight Week in Adults 18-49 to a 5-Week High

 

Wipeout” Grows to its Best Numbers Since May in Viewers and Adults 18-49

ABC’s “Motive” Outdraws NBC’s “The Winner Is” for the 2nd Consecutive Week

ABC’s “Rookie Blue” is the Most-Watched Series in its Slot for the

2nd Straight Week, Drawing its Biggest Audience in Nearly 2 Months

 

Building on its Lead-in, ABC’s “Celebrity Wife Swap” Finale is Up 10% in Adults 18-49

 

ABC’s “Whodunnit?” Gains 10% in Adults 18-49 to Tie a Best-Since-Debut Number

 

ABC’s Replay “Castle” Tops NBC’s Original “Crossing Lines” for the 3rd Straight Week

 

Week No. 44

Building week to week in Total Viewers (+3% - 3.8 million vs. 3.7 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3), ABC delivered its largest audience and equaled its best young adult number since mid-June with coverage of the NBA Finals – since w/o 6/17/13.  In addition, the Net grew its overall audience from the year-ago week (+9%), while retaining 100% of its Adult 18-49 number.

 

Monday

With “The Bachelorette: The Men Tell All” and “Mistresses,” ABC tied for the lead among the major nets on Monday in Adults 18-49 (1.7/5 – tied w/CBS), while winning the night in key Women demos (W18-49/W25-54).

 

“The Bachelorette: The Men Tell All” (8:00-10:01 p.m.)

The Bachelorette: The Men Tell All” made ABC No. 1 in the 2-hour slot with Total Viewers (6.5 million), while leading its network rivals in Adults 18-49 (1.9/6)In its time period, the ABC unscripted series defeated NBC’s unscripted combo (4.5 million and 1.5/4 with “American Ninja Warrior”/”Get Out Alive with Bear Grylls”) by 2.0 million viewers and by 27% in Adults 18-49.

 

  • The program was up week to week by 6% in Adults 18-49, matching its 2nd-highest rating this season.

 

Mistresses” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Mistresses” grew week to week by 14% in viewers (4.0 million vs. 3.5 million) and by 20% in young adults (1.2/3 vs. 1.0/3) to post 6-week highs – since 6/10/13. In addition, the ABC drama achieved series highs with Adults 18-34 (tie) and Women 18-34.

 

  • On average season to date, “MISTRESSES” is improving its time period for ABC by double-digit margins in Total Viewers (+23% - 4.9 million vs. 4.0 million) and Adults 18-49 (+33% - 1.6/5 vs. 1.2/3).

 

Tuesday

“Extreme Weight Loss” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC’s “Extreme Weight Loss” (3.7 million) gained audience for the 2nd straight week to earn its most-watched telecast in 1 month – since 6/25/13.  In addition, the show held even week to week in Adults 18-49 (1.1/4) and grew to a season-high in Adults 25-54 (1.6/4), scoring the series’ highest rating since last July – since 7/15/12.  Opposite stiff unscripted competition from NBC’s “America’s Got Talent” and Fox’s “So You Think You Can Dance” in the 9:00 p.m. hour, “Extreme Weight Loss” built from its first hour to its second hour in viewers (+3% - 3.7 million to 3.8 million) and young adults (+9% - 1.1/4 to 1.2/4).

 

“A Special Edition of 20/20 – The Royal Baby: Heir to the Throne” (10:00-11:00 p.m.)

Building on its lead-in at 10:00 p.m. (+14%), ABC’s “A Special Edition of 20/20 - The Royal Baby: Heir to the Throne,” anchored by Barbara Walters, drew 1.2 million more viewers than NBC’s special “Dateline” coverage the night before in Monday’s 10:00 p.m. hour (4.2 million vs. 3.0 million).

 

  • The ABC newsmagazine delivered the Net’s strongest numbers in the hour since the NBA Finals in mid-June (on 6/18/13) among Total Viewers and key Adults: AD18-49 (0.9/3) and AD25-54 (1.2/3).

 

Wednesday

 

“ABC’s The Lookout” (10:00-11:00 p.m.)

ABC’s “The Lookout” grew for the 2nd straight week in Adults 18-49 (+13% - 0.9/3 vs. 0.8/2) and held even week to week in Adults 25-54 (1.2/3), matching its best ratings in 5 and 4 weeks, respectively – since 6/19/13 and 6/26/13.

 

Thursday

Wipeout” (8:00-9:00 p.m.)

At 8:00 p.m., ABC’s “Wipeout” grew week to week by 10% in Total Viewers (4.3 million vs. 3.9 million) and by 10% in Adults 18-49 (1.1/4 vs. 1.0/4) to deliver its best performance since the end of May – since 5/30/13. In addition, the ABC unscripted series shot up by 33% in Adults 18-34 to match a summer high. “Wipeoutimproved over original programming on the year-ago night (“Duets” on 7/19/12 = 1.0/3) by 10% in Adults 18-49.

 

“Motive” (9:00-10:01 p.m.)

From 9:00-10:00 p.m., ABC’s “Motive” drew a larger overall audience than NBC’s “The Winner Is” for the 2nd week in a row (+15% - 4.6 million vs. 4.0 million).

 

Rookie Blue” (10:01-11:00 p.m.)

At 10 o’clock, ABC’s “Rookie Blue” was the most-watched program in the hour (5.2 million) for the 2nd consecutive week, increasing its lead over NBC’s “Hollywood Game Night” (3.9 million) to 1.3 million Total Viewers (versus nearly 1 million viewers last week). The ABC drama pulled in its biggest audience since the end of May (since 5/30/13) and was up over the prior week by 10% in Adults 18-49 (1.1/3 vs. 1.0/3) and by 7% in Adults 25-54 (1.5/4 vs. 1.4/4). In addition, Rookie Blue” grew its overall audience over the comparable week last summer (+4% - 5.0 million on 7/19/12) for the 4th original telecast in a row.

 

Sunday

Celebrity Wife Swap” (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m. (+38%), ABC’s season finale of “Celebrity Wife Swap” grew week to week by 10% in Adults 18-49 (1.1/4 vs. 1.0/3).

 

“Whodunnit?” (9:00-10:00 p.m.)

Holding all of its lead-in at 9:00 p.m., ABC’s “Whodunnit?” also gained 10% from the prior week in Adults 18-49 (1.1/3 vs. 1.0/3) to match a best-since-debut number – since 6/23/13.

 

Castle” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s repeat “Castle” beat out NBC’s first-run “Crossing Lines” for the 3rd straight week in Adults 18-49 (+20% - 0.6/2 vs. 0.5/1) and also led with Adults 25-54 (+14% - 0.8/2 vs. 0.7/2).

 

WEEK NO. 44:   ADULTS 18-49            TOTAL VIEWERS

No.1   FOX 1.3      No.1 CBS     5,630,000

No.2   CBS 1.2      No.2 NBC     4,460,000

No.3   NBC 1.1      No.3 ABC     3,760,000

No.4   ABC 1.0      No.4 FOX     3,220,000

No.5   CW  0.3      No.5 CW        900,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/22/13.

 
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