via press release:
DISCOVERY CHANNEL’S NAKED AND AFRAID #1 AD SUPPORTED PROGRAM IN CABLE AMONG MEN ON SUNDAY JULY 28
– NAKED AND AFRAID #1 in Persons 25-54 with 3.62 Million Viewers –
Discovery Channel’s NAKED AND AFRAID was the #1 ad-supported cable program among both Persons and Men 25-54 delivery and Persons and Men 18-49 delivery on Sunday, July 28. The series earned 2.38 HH/2.19 P25-54 rating with 3.62 million total viewers P2+, scoring the highest rating EVER for the series. NAKED AND AFRAID now shares the record for the highest-rated survival telecast in the network’s history since June 2009. In addition, Discovery Channel ranked as the #1 ad-supported cable network in P25-54 and P/M18-49 delivery (no exclusions).
NAKED AND AFRAID out-delivered multiple broadcast programs in both Persons and Men 25-54 delivery including CBS’ “60 Minutes” “Unforgettable,” NBC’s “America’s Got Talent” and ABC’s “Whodunnit?” and “Celebrity Wife Swap.” In addition, NAKED AND AFRAID out-delivered several notable cable programs including HBO’s “Newsroom,” History’s “Mountain Men,” TNT’s “Falling Skies,” Showtime’s “Dexter” and Bravo’s “The Real Housewives of New Jersey.”
The season finale special, NAKED AND AFRAID: BARES ALL airs this Saturday, August 3 at 10pm ET/PT, where all the survivalists (and family members) return with insight and reveal never-before-seen footage from the hit new series.
Source: Nielsen. NHI Calendar. 7/28/13. Live+SD AA% and AA (000).