HLN Scores Double and Triple Digit Gains in Prime in July 2013

Categories: Cable News Ratings

Written By

July 30th, 2013

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via press release:

HLN SCORES DOUBLE AND TRIPLE DIGIT GAINS IN PRIME IN JULY 2013

Network Bests MSNBC In Total Day

HLNtv.com Breaks All-Time Record

HLN continues its ratings momentum, marking five months of consecutive year-over-year growth in prime and total day in both total viewers and P25-54.  In M-F prime, the network posted the biggest P25-54 and P2+ viewership gains among all cable news networks and bested MSNBC by +5% in the key demo (197k vs. 188k).  In Total Day, HLN was also ahead of MSNBC among P25-54 by +15% (159k vs. 138k), marking the fifth consecutive month HLN outperformed/tied MSNBC.

July 2013 vs. July 2012

PRIME  (M-F  8p-11p)

P2+                  +55% (466k vs. 301k)
P25-54             +86%  (197k vs. 106k)

TOTAL DAY  (M-Su 6a-6a)

P2+                  +57% (387k vs. 247k)
P25-54             +57% (159k vs. 101k)

In addition, fueled by coverage of the Zimmerman trial, every hour in M-F prime (7-11 p.m. ET) delivered double and triple-digit increases vs. July 2012 in P2+ and P25-54.  Program highlights include:
Morning Express with Robin Meade once again surpassed MSNBC's Morning Joe for the 5th straight month (146k vs. 129k), and ranks as the #2 cable morning news show among P25-54;
Jane Velez-Mitchell (7 p.m. ET) up +64% in P2+ (493k) and more than doubled its P25-54 audience (+101%/207k);
Nancy Grace/Nancy Grace Mysteries (8 p.m. ET) up +34% in P2+ (530k) and +65% in P25-54 (221k);
Drew On Call/Mysteries (9 p.m. ET) posted the biggest P2+ (+76%/496k) and P25-54 (+104%/206k) gains amongst cable news in Prime;
HLN After Dark/Mysteries (10 p.m. ET) up +63% in P2+ (384k), and + 89% in demo (168k).

 
  • Joseph

    Why did HLN’s ratings spike in July?

    Three words:

    George. Zimmerman. Trial.

    Wait until late 2014 o9r early 2015, when HLN will see another ratings spike for the Aaron Hernandez trial.

  • Ratboy

    Hey there to any of the old timers that might be checking in from time to time!! Miss all, well most of you guys!

    Coffee Dude, I hope all is good with my brother from a different mother! And all the rest of you keep on keeping on!

    By the way, I bought yet another smoker! this one on wheels so I take it with me!!! Whole hog, 50 lbs of ribs at a time, yep this one is the real deal and yep, I am out of my mind!

    Later guys! Cable news has gone down the toilet even worse, the administration has gone down the toilet even worse, Obamacare is down the toilet, and the economy is nothing but smoke and mirrors!

  • Sicilian Papa

    @

    Ratboy

    I saw Apple and Hillbilly at the announcement of the Hillary infomercial to be broadcast on the Clinton News Network.

    HLN…Real Skanks of New Jersey fraud trial anyone!

  • AppleStinx

    Sicilian Papa wrote: “I saw Apple and Hillbilly at the announcement of the Hillary …”

    That’s because I’m trying to represent Hillbilly as a lawyer. When the casting agency called for people interested in playing “her, Monica” to throw their names in the hat, H.B. did thinking it was to play “harmonica”, and won. Then they said he was not the type. So we’re suing to win the part back for him. In case we lose the lawsuit, I’ll represent him as agent. :wink:

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