via press release:
TELEMUNDO MEDIA DELIVERS BEST JULY PERFORMANCE IN NETWORK’S HISTORY, UP 13% YEAR-OVER-YEAR
Ranks as Fastest Growing Spanish-Language Network During Monday to Sunday Primetime Among Total Viewers and Adults 18-49
“La Voz Kids” Season Finale Delivers Best Performance in the Network’s History During Sunday Primetime
MIAMI – July 30, 2013 — Telemundo Media delivered the best July ratings in the network’s history, up 13% percent over last year in key demos with an average of 1,483,000 total viewers and 754,000 adults 18-49 during Monday through Sunday primetime programming, according to Nielsen. The network marks its 5th consecutive period of year-over-year growth in total viewers during the month of July, surpassing its record breaking performance last year.
The season finale of “La Patrona,” starring Aracely Arámbula, Jorge Luis Pila and Christian Bach, on July 9 drew nearly 2.6 million total viewers and 1.5 million adults 18-49, ranking as the second highest finale overall, regardless of time period, in the network’s history. The hit novela averaged 1.95 million total viewers and 1.1 million adults 18-49.
Premiere-to-date, “El Señor de los Cielos” is averaging 2.3 million total viewers and 1.5 million adults 18-49, positioning it as one of the most-watched novelas in Telemundo history. At 10pm, the hit series starring Rafael Amaya, Ximena Herrera, Fernanda Castillo and Gabriel Porras has ranked #1 with adults 18-34, regardless of language, a quarter of the time since its premiere. The series beat at least one of the English-language networks among adults 18-34 nearly every night and 74% of the time among adults 18-49. Additionally, the series outperformed Univision to rank #1 with adults 18-34 among Spanish-language broadcasters almost half of the nights since its premiere.
The season finale of “La Voz Kids” on July 28th drew over 2.6 million total viewers and 1.34 million adults 18-49, making it Telemudo’s highest rated broadcast in the network’s history with regular programming in the Sunday 8-11pm time period. During the finale’s 10pm hour, Telemundo was the #1 broadcast network among adults 18-49 and adults 18-34. Hosted by Daisy Fuentes and Jorge Bernal with celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia, the competition series named twelve-year-old singer Paola Guanche from Florida as the season one winner during the three-hour finale with special performances by international superstars Ricky Martin and Ana Barbara. “La Voz Kids” premiered May 5, 2013 and quickly became Telemundo’s #1 reality series, averaging 2.2 million total viewers and 1.1 million adults 18-49.
Source: Nielsen, NPM, Live + Same Day, 6/25/12-7/29/12 vs. 7/1/13-7/28/13, strict dayparts.