TLC Posts Double Digit Gains In Delivery in July 2013 vs. 2012 Among All Key Women Demos

Categories: Network TV Press Releases

Written By

July 30th, 2013

TLC-Logo-2012-Wide

via press release:

TLC POSTS DOUBLE DIGIT GAINS IN DELIVERY IN JULY 2013 VS. 2012 AMONG ALL KEY WOMEN DEMOS

TLC ranks ahead of Bravo, Lifetime, and E! in W18-49 and W18-34

Led by strong Friday and Sunday night performances with series including Say Yes to the Dress: BRIDESMAIDS, RANDY THE RESCUE, BREAKING AMISH: BRAVE NEW WORLD: THE SHUNNING TRUTH, BREAKING AMISH: LA, and Sister Wives, and pop culture sensation HERE COMES HONEY BOO BOO, TLC ended July 2013 on a high note posting double digit gains in Prime delivery vs. July 2012 with all key women demos (W25-54/18-49/18-34). In Prime, TLC ranked among the top 10 ad-supported cable networks in delivery on five nights of the week among W18-34 (Monday, Wednesday, Thursday, Friday, and Sunday). The network also ranked ahead of Bravo, Lifetime and E! among W18-49 and W18-34.

TLC was also the #2 ad-supported cable network in delivery among key female demos on Friday night (W25-54/18-49/18-34). On Sunday night, TLC was the #2 ad-supported cable network in delivery among W25-54 and #4 among W18-49/18-34.

Source: Nielsen, 1/6/13. Cov Rtg/(000s).

 

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into “BrideDay” with a lineup of wedding-themed programming anchored by the Say Yes to the Dress franchise. In 2012, TLC had 28 series  averaging 1 million P2+ viewers or more, including four series that averaged 2 million P2+ viewers or more: Here Comes Honey Boo Boo, Breaking Amish, Long Island Medium, and Sister Wives.

 

TLC is available in more than 99 million homes in the US and more than 300 million households in over 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.8 billion cumulative subscribers in 218 countries and territories.

 
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