via press release:
UNIVISION, U.S. MEN’S NATIONAL TEAM BIG WINNERS AT CONCACAF GOLD CUP SOCCER TOURNEY
2013 Gold Cup Tournament Reaches 18 Million Total Viewers
Univision Network was the No. 1 Social Network, Regardless of Language on July 28th
MIAMI – JULY 30, 2013 – Univision Deportes, the sports arm of Univision Communications Inc., the leading media company serving Hispanic America, wrapped up its exclusive live Spanish-language coverage of the CONCACAF Copa Oro (Gold Cup) biennial soccer tournament last night, with 4.9 million fans tuning in to all or part of the U.S. Men’s National team’s 1-0 victory over Panama on the Univision Network. In key demographics, the match averaged 2.3 million Persons 2+, 1.3 million Adults 18-49 and 631,000 Adults 18-34. This was the United States’ fifth Gold Cup title, and first since 2007. The 2013 Gold Cup tournament reached 18 million Total Viewers during the full tournament, further establishing Univision as the home of soccer in the U.S. Team USA is now eligible for a match with the 2015 winner of the tournament for a slot in the next FIFA Confederations Cup.
In key local markets, Univision’s coverage of the Gold Cup championship between USA and Panama made Univision the highest viewed broadcast station during the time period among:
· Persons 2+, Adults 18-49 and Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix
Additionally, the Gold Cup final match was the most social TV show Sunday in unique users and overall activity, across broadcast and cable, regardless of language (Source: SocialGuide). The Univision Network also ranked no. 1 with social activity across all networks, regardless of language.
Last week’s semifinals on UniMás also performed well, with Panama’s 2-1 win over Mexico averaging 2.2 Adult 18-49 viewers, the highest-rated match of the tournament; and USA’s 3-1 victory over Honduras delivered an average of 936,000 Adults 18-49. Including the championship match at Soldier Field in Chicago, the tournament – the premier event for FIFA’s North American, Central American and Caribbean confederation – drew an average of 1.5 million Persons 2+, 858,000 Adults 18-49 and 400,000 Adults 18-34 for the matches which aired on the Univision Network and UniMás.
Each match was also telecast by the Univision Deportes Network, and featured a half-hour of pre-game coverage on “Futbol Central” (Soccer Central) with special guests offering their analysis of the upcoming matches. Additionally, live streaming of all 2013 Copa Oro matches was made available in the U.S. and Puerto Rico at UnivisionDeportes.com, online and on the mobile web, featuring a Facebook plug-in with real-time commentary from fans. Fans also joined the Copa Oro conversation on Twitter via @UnivisionSports using the hashtag #UDCopaOro as well as commented along with others on Facebook.com/UnivisionDeportes.
Established in 1991, Copa Oro has become the region’s most popular soccer event, routinely drawing capacity crowds and millions of viewers across the nation. The tournament features the best players from the region, with Mexico and the United States holding the most Copa Oro titles. Held across the U.S., the 12 teams that faced off in the 2013 tournament were: Belize, Canada, Costa Rica, Cuba, El Salvador, Haiti, Honduras, Martinique, Mexico, Panama, Trinidad & Tobago and USA. Beginning in 2015, the winners of two successive Copa Oro (the 2013 and 2015 editions in the first instance) will face each other in a playoff to determine the CONCACAF entrant to the next Confederations Cup. If the same team has won the Gold Cup on both relevant occasions, there will be no playoff and that team will automatically qualify for the Confederations Cup.
Source: The Nielsen Company, NPM, L+SD data. Nielsen Fast Nationals, reach figures based on Nielsen Fast Cume Report. USA-Panama match aired 7/28/09, 4p-6p.