'CBS This Morning' Posts Double-Digit Year Percentage Gains in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

August 1st, 2013

800px-Cbsthismorninglogo

via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+14%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS VIEWERS (+26%), HOUSEHOLDS (+24%) AND WOMEN 25-54 (+13%)

“CBS THIS MORNING” ADDED +580,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

“CBS THIS MORNING” CLOSED THE GAP WITH NBC BY 350,000 VIEWERS

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+14%), the demographic most important to those who advertise in news, as well as viewers (+26%), households (+24%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending July 26, 2013. CBS THIS MORNING added +580,000 viewers compared to the same week last year and also improved its competitive position with NBC, closing the gap by 350,000 viewers.

CBS THIS MORNING

Week Ending July 26, 2013                 Week Ending July 27, 2012                       % Change

Adults 25-54
0.8/06                                                    0.7/06                                                        +14%

Viewers
2.82m                                                    2.24m                                                       +26%

Households
2.1/08                                                    1.7/07                                                       +24%

Women 25-54
0.9/07                                                    0.8/06                                                      +13%
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
© 2014 Tribune Digital Ventures