'The Bridge' Sets Time-Shifted Viewing Record for FX

Categories: Network TV Press Releases

Written By

August 2nd, 2013

The Bridge

via press release:

Critically Acclaimed Drama Becomes
FX’s Most Time-Shifted Series Premiere Ever on Live+7 Data

Premiere Telecast Gains +88% in Adults 18-49 and +67% in Total Viewers

Ranks as the Second Most-Watched Series Premiere in FX History

LOS ANGELES, August 2, 2013 – The series premiere of FX’s critically acclaimed new drama series The Bridge has posted a record time-shifted viewership increase for any FX series premiere ever posting respective gains of +88% in Adults 18-49 and +67% in Total Viewers over its Live+Same Day delivery on July 10.

Inclusive of Live+7 ratings, the series premiere episode of The Bridge delivered 5.07 million Total Viewers and 2.17 million Adults 18-49. That is an addition of just over 2 million Total Viewers and just over 1 million Adults 18-49 from the Live+Same Day delivery.

The 5.07 million Total Viewers ranks as the second most-watched series debut in FX history, just 42,000 viewers shy of The Americans 5.11 million Total Viewers for it debut on January 30.

By comparison, The Americans showed Live+7 gains of +67% in Adults 18-49 and +59% over its Live+Same Day ratings, which were previous time-shifted viewing.

The Bridge’s third episode posted even higher percentage gains on Live+3 time-shifted viewing, lifting +88% in Adults 18-49 and +85% in Total Viewers over it Live+Same Day dleivery. That is up from the Live+3 percentage gains of +67% in Adults 18-49 and +53% in Total Viewers for the premiere episode.

The Bridge is a present-day crime thriller exploring the tensions on the US-Mexico border. When an American judge known for her anti-immigration views is found dead on the bridge connecting El Paso and Juarez, Sonya Cross (Diane Kruger) from El Paso PD must work with her Mexican counterpart from Chihuahua State Police, Marco Ruiz (Demian Bichir), to catch a serial killer operating on both sides of the border. Marco understands the slippery politics of Mexican law enforcement, and while his police force slowly succumbs to the pressures and demands of the cartel, he’s one of the last good men in the department. He’s charming, but also cunning as he will do whatever it takes to get what he needs. This does not sit well with Sonya, who has Asperger’s and strictly follows rules as well as protocol. Her candid and off-putting personality fuels an unforgiving drive for truth. The case quickly pulls them into a string of murders on the border, a scene already consumed by illegal immigration, drug trafficking, violence and prostitution.

The Bridge co-stars are Ted Levine, Annabeth Gish, and Thomas M. Wright, and Matthew Lillard is a guest star.

Based on an international hit series Bron, the pilot for The Bridge was adapted for American television by Meredith Stiehm (Homeland) and Elwood Reid (Hawaii Five-0).  The Bridge is executive produced by Stiehm and Reid, alongside Carolyn Bernstein, Lars Blomgren and Jane Featherstone.  Gerardo Naranjo directed the pilot episode.  The Bridge is a co-production of Shine America and FX Productions.

  • PurpleDrazi

    That’s great and all but isn’t it the C3 numbers that really count? It’s good to know that people are interested in the show but these numbers aren’t really going to help it are they?

  • Tyson

    These numbers tell FX that most of The Bridge’s audience is skipping commercials.

  • feltso gudinya

    The commercials kill the flow of the story. That is why so many people are opting to watch without commercials. Commercials destroy drama shows. There are so many commercials on the killing and mad men that I have to re-watch them on demand sometimes so I can fast forward threads…..How ironic commercials have killed commercial TV!!!!!!!!

  • Zack

    The bridge is still on TV?

  • JohnQ

    There is also the fact that we are in summer… you know, people tend to spend their nights more going out rather than staying home and watching cable tv

    The Bridge will definitely be picked up for a second season. The second season is going to be very different than first one, anyway, so it’s impossible to say if it’s going to be better or not and how the ratings will be.

  • Dan S

    I DVR all scripted shows but the advertisers don’t mind since I’m over 50. If The Bridge doesn’t earn a 2nd season on FX the producers should go to Netflix. That’s going to be the future of television & not worry about 18-49 demos.

  • hessian

    I think this tells us that THE BRIDGE isn’t really a priority for viewers. they’ll watch it when they get around to it. Doesn’t sound like good news to me.

  • Igwell

    I got a new game. Complete this sentence:

    I DVR all scripted shows but the advertisers don’t mind since…

    …I don’t have a Nielsen box.

  • BoSox Juan

    What’s most important in that PR: Bridge’s 3rd ep posted even higher % gains on L+3 (88%) in 18-49 & 85% in tv’s. That assures a 2nd season. While the bulk of the advertisers are targeting 18-49, there are also those targeting some 12-17 & 35-64. So the tv’s carry some weight.

    What’s most impressive about The Bridge is that it’s been mostly drama & very light on action. That’s not typical for a thriller these days. Last wk’s ep probably featured the most action yet. So clearly, the story has captivated the nearly 6mil/wk viewers.

  • mulscu

    well yes i am over 50 so know one cares i guess but i record ALL my tv shows.so sundays show are watched monday an so on.i can not stands tv ads.so DVR saves me a lot of headaches.love my DVR.

  • Stu

    Sorry, could only get through the first 15min of the Premiere…just couldn’t stand/tolerate Sonya’s character, too irritating.

    I knew (or suspected) that the character had Asperger’s and I’m sympathetic and more tolerant in RL…but I don’t need to watch the fictitious and uncomfortable trials and tribulations of such a character for entertainment.

    I’m quite surprised by the numbers actually.

    Happy for FX though I suppose.

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