ABC’s ‘Secret Millionaire’ Premiere Boosts its Time Slot and Tops its Year-Ago Performance
via press note:
Surging over its lead-in at 8pm with viewers (+19%) and young adults (+33%) and growing from start to finish opposite NBC’s Sunday Night Football (Hall of Fame Game), ABC’s season premiere of Secret Millionaire delivered a summer high for ABC with regular programming in the hour in Total Viewers and its best Adult 18-49 number since June (since 6/23/13). In addition, Secret Millionaire was up over its performance on the same night last year by 1.2 million viewers and by 50% in Adults 18-49. The show also topped its year-ago finale in viewers (+25%) and young adults (+20%), posting the series’ best numbers since July 15, 2012.
Despite facing the NFL contest (Cowboys-Dolphins) during the 9 o’clock hour, ABC’s Whodunnit? held even week to week in Total Viewers. The freshman series improved its time period year to year by strong margins in viewers (+20%) and young adults (+43%) over original programming on the year-ago night.