The ‘Gold Rush: South America’ Premiere is Friday’s Number One Cable Program in Adults 25-54 & Men 25-54
via press release:
GOLD RUSH: SOUTH AMERICA #1 FRIDAY PROGRAM FOR PERSONS AND MEN 25-54 ON CABLE
– GOLD RUSH: SOUTH AMERICA Series Premiere Grabs 2.4 Million Viewers on August 2-
(NEW YORK) Discovery Channel’s limited summer series premiere of GOLD RUSH: SOUTH AMERICA was the #1 cable program in Prime among Persons and Men 25-54 delivery (no exclusions) and #2 in ALL OF TELEVISION among Men 25-54 and Men 18-49 delivery (no exclusions) on Friday, August 2. The series earned a 1.64 HH/1.26 P25-54 rating and delivered 2.4 million viewers P2+, beating several broadcast television series including: ABC’s 20/20” and “Would You Fall for That?” and NBC’s “Dateline.” In addition, Discovery Channel was the #1 cable network among Men 25-54 Friday in Prime.
A new episode of GOLD RUSH: SOUTH AMERICA premieres Friday, August 9th at 9 PM ET/PT.
Source: Nielsen. NHI Calendar. 8/2/13. Live+SD AA% and AA (000).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 210 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.