Time Warner Dispute Has Minimal Impact on Local CBS Ratings In New York City, Los Angeles & Dallas

Categories: Network TV Press Releases

Written By

August 5th, 2013

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via press release:

RATINGS HIGHLIGHTS FOR CBS-OWNED STATIONS IN NEW YORK (WCBS), LOS ANGELES (KCBS) AND DALLAS-FORT WORTH (KTVT and KTXA) FRIDAY, AUGUST 2 - SUNDAY, AUGUST 4

  • Saturday and Sunday’s coverage of the World Golf Bridgestone Invitational was up 150% percent in viewers, 110% in homes and 300% in adults 25-54 compared to last year.

 

  • Friday-Sunday, the late local news averages for WCBS, KCBS and KTVT were up 9% in viewers and 13% in adults 25-54 compared to the same nights one week ago.

 

  • Friday’s Texas Rangers-Oakland Athletics game on KTXA was up 9% in homes (5.8) and 2% in viewers (200,000) compared to the station’s season average for Rangers baseball.  The 5.8 rating in homes is the station’s highest rating for a Rangers game in four weeks.

RATINGS IN CONTEXT OF TIME WARNER CABLE DISPUTE

  • Time Warner Cable has blacked out CBS stations to 3.2 million of its customers in New York, Los Angeles and Dallas-Fort Worth.
  • The influence on the stations’ ratings averages is expected to be minimal.  Friday-Sunday, the primetime average for New York, Los Angeles and Dallas-Fort Worth in the key adults 25-54 demographic is identical to the same nights one week ago.
  • Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship.
  • In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.
 
  • Dan S

    I think TWC in particular are being quite unreasonable in this spat. At least CBS was willing to keep their programming on the air wHile they negotiate. TWC is even being so petty as to block Satellite customers that have DSL with TWC to watch shows online at CBS.com. I’m grateful I don’t live in a city that has TWC, I’d sooner just watch shows on Netflix.

  • Some dork

    Translation: Please don’t dump our stock. Sure, any losses we have in this quarter we will partially blame on this dispute, but that’s for a future earnings report when this will all be behind us.

  • Fake Me Out

    I could be wrong but I believe it’s CBS that is doing the blocking of CBS.com not TWC. Either way people are once again being used as pawns in a corporate battle and if this blocking of the net violates any net neutrality laws/regs I hope we hear about a nice big, fat class action lawsuit being filed against those who are in fact doing the blocking.

    I just find it so funny that we have these two big companies making a fortune by selling signals that many people in the bigger cities at least can pick-up for free with a $20 antennae and in many cases get a higher quality picture to boot. Start keeping a log book by your TV folks and record just how much you watch your cable or satellite feeds … with a little math you may be shocked at what you are paying per hour of viewing and cutting that cable may start to look a lot more attractive … more money left in your pocket and a lot less in the corporate coffers @ CBS & TWC … and that as Martha says is a good thing.

    ymmv

  • Ultima

    @some dork
    Translation: Please don’t dump our stock. Sure, any losses we have in this quarter we will partially blame on this dispute, but that’s for a future earnings report when this will all be behind us.

    Yeah, that $400K per day that they’re losing is really going to have an impact on their multi-billion dollar revenues… :roll:

  • Ultima

    @Fake Me Out
    if this blocking of the net violates any net neutrality laws/regs

    Doubtful. Comcast restricts streaming availability to approved service providers all the time, so CBS shouldn’t have any problem doing so.

  • NJ Viewer

    Fake Me Out@
    …I just find it so funny that we have these two big companies making a fortune by selling signals that many people in the bigger cities at least can pick-up for free with a $20 antennae and in many cases get a higher quality picture to boot. Start keeping a log book by your TV folks and record just how much you watch your cable or satellite feeds … with a little math you may be shocked at what you are paying per hour of viewing and cutting that cable may start to look a lot more attractive … more money left in your pocket and a lot less in the corporate coffers @ CBS & TWC … and that as Martha says is a good thing.

    I’ve been doing that for years. Figure I’ve saved at least $8000 by now

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