10.1 Million Watch NFL Hall of Fame Game as NBC Wins Night in Primetime

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NFL Hall of Fame Game 2013

via press release:


Cowboys-Dolphins Telecast Posts Best Primetime Rating in Adults 18-49 Demo Since NBA Finals

STAMFORD, Conn. – August 6, 2013 – The Cowboys-Dolphins NFL/Hall of Fame game averaged 10.1 million viewers, leading NBC to a primetime victory for the night, according to official national ratings released today by The Nielsen Company.

In addition, NBC’s telecast of the first game of the NFL preseason scored the highest rating in the Adults 18-49 demo (3.8) for any primetime telecast on any night on ABC, CBS, NBC or Fox since Game 7 of the NBA Finals on June 20 (10.6).  Sunday’s NFL preseason telecast was also #1 for the week in Adults 18-34, Adults 25-54 and all key Adult-Male demos.

The 10.1 million viewers for Cowboys –Dolphins is the most for an NFL preseason game in two years, since Chargers-Cowboys on NBC (10.7 million, August 21, 2011).

NBC’s second preseason game will air on Sunday, Aug. 25 at 8 p.m. ET and features Colin Kaepernick and the NFC champion San Francisco 49ers hosting the Minnesota Vikings, with 2,000-yard rusher Adrian Peterson.

Top 10 Metered Markets for Cowboys-Dolphins:

1. Dallas, 17.0/30

2. New Orleans, 15.1/22

3. Austin, 12.2/21

4. San Antonio, 11.5/19

5. Miami, 11.3/17

6. Norfolk, 11.0/16

7. Charlotte, 10.8/18

8. Oklahoma City, 10.8/17

9. Albuquerque, 9.9/16

10. Richmond, 9.6/15

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