ABC Dominates Monday with ‘The Bachelorette’ Finishing at Season Highs

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The Bachelorette 2013 finale

via press note:

Featuring the season finale of The Bachelorette and After the Final Rose, ABC won Monday night by wide margins over its nearest competition (CBS) in Total Viewers (+38%) and Adults 18-49 (+63%).   The Bachelorette finished as Monday’s highest-rated TV show in Adults 18-49, as the Net ranked #1 all 3 hours of the evening.

 

Doubling its nearest competition from 8-10pm, The Bachelorette finale beat out NBC’s unscripted combo (American Ninja Warrior/Get Out Alive with Bear Grylls) in the 2-hour time period by a best-yet 105% in Total Viewers and by 100% in Adults 18-49.  Building throughout its broadcast, the show shot up by 1.4 million viewers and by 26% in Adults 18-49 from its first half-hour to its final half-hour. Up week to week in Total Viewers (+11%) and Adults 18-49 (+8%), The Bachelorette marked season-highs for the 2nd straight week.  In viewers and young adults, The Bachelorette scored 2-year summertime highs for ABC in the time period – since 08/01/11.

 

During the 10 o’clock hour, ABC’s The Bachelorette: After the Final Rose tied CBS’ Under the Dome for #1 in Adults 18-49, while dominating the hour in Adults 18-34 and all key Women (W18-34/W18-49/W25-54).  In Total Viewers and Adults 18-49, After the Final Rose produced ABC’s strongest summer performance in the hour since August 2011 (since 08/01/11).

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