Hallmark Channel Continues to Lead Saturday Primetime With ‘Cedar Cove’
via press release:
HALLMARK CHANNEL CONTINUES TO LEAD SATURDAY PRIMETIME
WITH ORIGINAL SCRIPTED SERIES, “CEDAR COVE”
“Cedar Cove” is #1 Program in the Time Period
“Debbie Macomber’s Cedar Cove” is holding strong on Hallmark Channel with the second 1-hour episode achieving a 2.0 household rating and an average of 2 million total viewers. The Saturday, August 3 premiere ranked as the #1 program among households for the 8-9p time period, continuing the momentum from previous weeks.
In the 8p-9p time period, the “Cedar Cove” ranked in the top 10 for key demo ratings, including #1 in HH (2.0 rtg), #1 in P2+ (.9 rtg), and #3 in W25-54 (.8 rtg). Additionally, the episode averaged 343,000 W25-54. “Cedar Cove” also placed #2 in HH (1,694,000) and #3 in P2+ (1,993,000) for key demo impressions. The series elevated Hallmark Channel to be the #2 cable network in prime time for Saturday among households.
In “Cedar Cove: Reunion”, Jack (Neal) gets an unexpected visit from his estranged son, Eric (guest star Tom Stevens), while Charlotte (Shaw) tries to fulfill the dying wish of a stroke patient with the help of Olivia (MacDowell). However, when Charlotte also recruits Olivia’s friendly ex-husband Stan (Andrew Airlie) to do some digging, Olivia is faced with her own uneasy reunion. Stars Andie MacDowell, Dylan Neal, Teryl Rothery, and Paula Shaw.
Source: The Nielsen Company, July 29 – August 4, 2013
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 87 million subscribers. Hallmark Channel is the nation’s leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television’s most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to a range of lifestyle programming, anchored by Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel’s sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.