‘The Fosters’ Sets Series Highs in Viewers and Young Adults; ‘Switched at Birth’ is Cable’s Top Scripted Telecast at 8PM in Women 18-49

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The Fosters Season 1 finale

via press release:

“Switched at Birth” is Cable TV’s #1 Scripted Telecast at 8 O’Clock for

9th Consecutive Week Across Target 18-34s/12-34s and Women 18-49

 

Finale of “The Fosters” Sets Series Highs in Total Viewers and Core 18-34s,

18-49s and 12-34s; Is Summer’s #1 New Cable TV Series in Target Millennials

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, “Switched at Birth” ranked as cable TV’s #1 scripted telecast in the hour for the 9th consecutive week across Adults 18-34 (539,000/0.8 rating), Women 18-34 (436,000/1.3 rating), Women 18-49 (691,000/1.1 rating), Viewers 12-34 (905,000/1.0 rating) and Females 12-34 (785,000/1.7 rating).

 

  • Based on available Live + 7 ratings, “Switched at Birth” delivers double-digit gains in all demos, climbing to 2.64 million Total Viewers (+52% – vs. 1.74 million), 1.47 million Adults 18-49 (+56% – vs. 941,000) and 1.41 million Viewers 12-34 (+52% – vs. 930,000).

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, the season finale of “The Fosters” set another series in Total Viewers (2.07 million), Adults 18-34 (690,000/1.0 rating), Women 18-34 (605,000/1.8 rating), Adults 18-49 (1.01 million/0.8 rating), Women 18-49 (858,000/1.3 rating), Viewers 12-34 (1.25 million/1.4 rating) and Females 12-34 (1.14 million/2.5 rating). Impressively, this marked the series’ 3rd consecutive week rising to series highs in Adults 18-34, Women 18-34 and Viewers 12-34, and 4th straight week in Females 12-34.

 

Nominated for four Teen Choice Awards, including ‘Choice TV Breakout Show’ and ‘Choice Summer TV Show,’ “The Fosters” is pacing as the #1 new cable TV series this summer in Viewers 12-34 (1.32 million/1.4 rating), Females 12-34 (1.14 million/2.5 rating) and Female Teens (544,000/4.6 rating), and currently stands as ABC Family’s #2 series in the demos, behind only “Pretty Little Liars.”.

 

  • “The Fosters” stood as Monday’s #1 scripted TV telecast in Females 12-34 for the first time this season and was the #1 TV telecast for the 6th Straight week in Female Teens (529,000/4.5 rating).

 

  • In its time period, “The Fosters” wrapped its summer season as cable TV’s #1 telecast at 9 o’clock in Females 12-34, Teens 12-17 and Female Teens, and was the #2 scripted cable TV telecast in Women 18-34 and Viewers 12-34.

 

  • Based on available full week viewing numbers, “The Fosters” surges by double digits across all categories, surging to 2.47 million Total Viewers (+49% – vs. 1.65 million), 1.17 million Adults 18-49 (+52% – vs. 771,000) and 1.38 million Viewers 12-34 (+42% – vs. 976,000).

 

 

Source: NTI, U.S. ratings, Live +SD, 8/5/13. Summer to date: 5/27/13-8/5/13, most current trackage data. L+7: 6/3/13-7/15/13.

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