The Hub Network Posts Year-To-Date Growth in Adult and Kid Demos

Categories: Press Releases

Written By

August 6th, 2013

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via press release:

THE HUB NETWORK IS ON A ROLE WITH YEAR-TO-DATE GROWTH IN ADULT AND KID DEMOS IN TOTAL DAY AND PRIMETIME

 

The Hub Network Has Best Week Ever in Kids 6-11 in Total Day

 

The Hub Network Continues Its Number-One Streak

Tying for First Place in Co-Viewing

 

 

LOS ANGELES ­—The Hub Network, a destination for kids and their families, looks back at the year-to-date and experiences growth in Total Day and Primetime in key demos, including Kids and Girls, as well as Adults, Women and Persons 2+. Additionally, the Hub Network has its best week ever in Kids 6-11 in Total Day thanks in part to performances by “Pound Puppies,” “My Little Pony Friendship Is Magic,” “Kaijudo: Clash of the Duel Masters” and “Family Game Night,” all from Hasbro Studios, as well as “R.L Stine’s The Haunting Hour: The Series” from Front Street Pictures and The Hatchery, LLC, “The Aquabats! Super Show!” from AWESOME FORCES! Productions, and “SheZow” from Moody Street Kids and Kickstart Productions, Inc. The Hub Network’s nightly movies in primetime also contributed to the growth.

 

Finally, the Hub Network continues to be the top children’s network in co-view share (tied with Nick Jr.). Details follow.

 

Daypart Performance

 

-        In Total Day, the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+30%), Girls 2-11 (+19%), Kids 6-11 (+43%), Girls 6-11 (+46%), Adults 18-49 (+2%), Women 18-49 (+4%), Persons 2+ (+14%) and Households (+10%).

 

-        In Prime (Monday–Sunday, 8–11 p.m. ET), the Hub Network earned year-to-date time period delivery gains among Kids 2-11 (+39%), Kids 6-11 (+51%), Girls 6-11 (+13%), Adults 18-49 (+30%), Women 18-49 (+24%), Adults 25-54 (+23%), Women 25-54 (+18%), Persons 2+ (+22%) and Households (+23%).

 

Program Performance (all times ET)

 

-        A new episode of “Pound Puppies” (Saturday, 9:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+20%), Girls 2-11 (+6%), Kids 6-11 (+34%) and Girls 6-11 (+8%).

 

-        “My Little Pony Friendship is Magic” (Saturday, 10:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+35%), Girls 2-11 (+31%), Kids 6-11 (+36%) and Girls 6-11 (+35%).

 

-        A new episode of “Kaijudo: Clash Of The Duel Masters” (Friday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+118%), Kids 6-11 (+167%), Girls 6-11 (+17%), Persons 2+ (+23%) and Households (+11%).

 

-        “Family Game Night” (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+8%), Girls 2-11 (+33%), Kids 6-11 (+14%), Girls 6-11 (+38%), Persons 2+ (+11%) and Households (+2%).

 

-        “R. L. Stine’s The Haunting Hour: The Series” (Saturday, 6:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+88%), Girls 2-11 (+17%), Kids 6-11 (+124%), Girls 6-11 (+47%), Adults 25-54 (+5%), Persons 2+ (+62%) and Households (+51%).

 

-        “The Aquabats! Super Show!” (Saturday, 1 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+23%), Girls 2-11 (+28%), Kids 6-11 (+66%), Girls 6-11 (+160%), Women 18-49 (+23%) and Women 25-54 (+29%).

 

-        A new episode of “SheZow” (Saturday, 12:30 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+116%), Girls 2-11 (+135%), Kids 6-11 (+203%), Girls 6-11 (+327%), Persons 2+ (+53%) and Households (+43%).

 

 

 

(Source: The Nielsen Company, program based dayparts, most current, 7/29/13-8/4/13 vs. 12/31/12-7/28/13, growth by delivery, co-viewing from NPower)

 

About the Hub Network

The Hub Network is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub Network’s lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub Network rebranded from Discovery Kids on October 10, 2010, and is available in over 72 million U.S. households. The Hub Network logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

 
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