‘Under the Dome’ is Monday’s Most-Watched Program & Highest Rated Among Adults 25-54
via press release:
“UNDER THE DOME” IS MONDAY’S MOST-WATCHED PROGRAM AND HIGHEST RATED AMONG ADULTS 25-54
“Dome” Places First in Time Period in Viewers, Adults 18-49 and Adults 25-54
UNDER THE DOME was Monday’s most-watched program and highest rated in adults 25-54, according to Nielsen preliminary live plus same day ratings for August 5.
At 10:00 PM, UNDER THE DOME was first in viewers (10.20m), A18-49 (2.5/08, tie) and A25-54 (3.3/07) up against atypical “Bachelorette” programming.
Compared to the time period last year, UNDER THE DOME was up +185% in viewers, +213% in A18-49 and +230% in A25-54.
Compared to the same night last year, CBS was up +73% in viewers, +60% in A18-49 and +69% in A25-54.
RATINGS IN CONTEXT OF TIME WARNER CABLE DISPUTE
- Time Warner Cable has blacked out CBS stations to 3.2 million of its customers in New York, Los Angeles and Dallas.
- The influence on the national average is expected to be minimal. Through the first 4 nights, CBS Research estimates a minor 1% impact.
- Because of CBS’s strong ratings growth this summer, the net effect of the blackout will not present an overall ratings hardship.
- In addition, August is traditionally one of the lowest months of the year for ratings and advertising revenue, making the overall financial impact of the blackout negligible.
Updated Monday ratings will be available this afternoon.