Up for the Second Week, ABC Marks its Most-Watched Week Since Mid-June

Categories: Press Releases

Written By

August 6th, 2013

ABC-LOGO-WIDE-SCREEN

via press release:

Up for the 2nd Week, ABC Marks its Most-Watched Week Since Mid-June

 

“The Bachelorette” Emerges as a Top 5 TV Show in Adults 18-49 and

20/20” Finishes as the Week’s No. 1 Newsmagazine in Key Adults

                                                                                                                                                   

ABC Wins Monday with its Best Summer Numbers on the Night in Over 1 Year

 

Hitting Season Highs, “The Bachelorette” Dominates its 2-Hour Time Period

 

Greatly Improving its Slot Year to Year, ABC’s “Mistresses” Equals 7-Week Highs

 

ABC’s “Extreme Weight Loss” Grows 9% in Adults 18-49 to Match a Season High

 

Gaining on its Lead-in, “ABC’s The Lookout” Builds to 5-Week Highs in Viewers

And Adults 25-54, While Improving its Hour by Substantial Margins Year to Year

 

Wipeout” Spikes 20% to Match a Summer High Among Adults 18-49

 

ABC’s “Motive” Delivers a 5-Week High in Adults 18-34

 

 “Rookie Blue” is the Most-Watched TV Series in its Slot for its 4th Straight Telecast

 

Shark Tank” Marks its Top-Rated Encore Since Early June Among Adults 18-49

 

“Would You Fall For That?” Grows from its Week-Ago Series Debut in Key Adults

 

Up by Double Digits, “20/20” Equals 6-Week Highs in Adults 18-49 and Adults 25-54

 

The Season Opener of “Secret Millionaire” Delivers a Summer High for ABC

In its Time Slot with Viewers and the Net’s Best Adult 18-49 Number Since June

 

ABC’s “Whodunnit?” Improves its Time Period Year to Year by Strong Margins

 

 

Week No. 45

Gaining viewers for the 2nd week (+5% - 4.0 million vs. 3.8 million), ABC marked its most-watched week since the NBA Finals 6 weeks ago – since w/o 6/17/13.  Additionally, the Network was up from the same week last year by 1.2 million viewers (4.0 million vs. 2.8 million) and by 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

 

Rankings:  Hitting season highs, ABC’s “The Bachelorette” finished as a Top 5 TV show for the week in Adults 18-49 (No. 5) and a Top 10 show in Total Viewers (No. 7).  ABC’s 20/20” ranked as the week’s No. 1 newsmagazine in key Adults (AD18-49/AD25-54).

 

 

 

Monday

With increasing numbers from “The Bachelorette” and “Mistresses,” ABC won Monday in Total Viewers (6.6 million) and Adults 18-49 (2.0/6) over CBS.

 

  • Hitting summer highs on the night, the Net marked its strongest summer Monday in more than 1 year in viewers and young adults – since 6/11/12 and 7/9/12, respectively.

 

“The Bachelorette” (8:00-10:01 p.m.)

From 8:00-10:00 p.m., “The Bachelorette” (part 1 of a 2-part season finale) dominated its 2-hour time period, defeating NBC’s unscripted combo (“American Ninja Warrior”/”Get Out Alive with Bear Grylls”) by a best-yet 3.4 million viewers (7.8 million vs. 4.4 million) and by 71% in Adults 18-49 (2.4/7 vs. 1.4/4).

 

  • Spiking week to week in Total Viewers (+22%) and Adults 18-49 (+26%), “The Bachelorette” achieved season-highs on both counts.

 

Mistresses” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Mistresses” more than doubled the audience of NBC’s “Siberia” (4.0 million vs. 1.9 million) and led by 71% in Adults 18-49 (1.2/4 vs. 0.7/2).  The ABC drama equaled 7-week highs in Total Viewers and Adults 18-49 – since 6/10/13.

 

  • On average season to date, “MISTRESSES” is boosting its time period for ABC by strong double-digit percentages in Total Viewers (+29% - 4.9 million vs. 3.8 million) and Adults 18-49 (+42% - 1.7/5 vs. 1.2/3).

 

Tuesday

“Extreme Weight Loss” (8:00-10:00 p.m.)

From 8:00-10:00 p.m., ABC’s “Extreme Weight Loss” increased its Adult 18-49 delivery 9% week to week (1.2/4 vs. 1.1/3) to equal a season high.  Up against strong unscripted competition from NBC’s “America’s Got Talent” and Fox’s “So You Think You Can Dance” during the 9 o’clock hour, “Extreme Weight Loss” grew by double-digit percentages from its first hour to its second hour in viewers (+12% - 3.4 million to 3.8 million) and young adults (+30% - 1.0/3 to 1.3/4).  In fact from 9:00-10:00 p.m., “Extreme Weight Loss” nearly caught “So You Think You Can Dance in both Total Viewers (3.8 million vs. 3.9 million) and Adults 18-49 (1.3/4 vs. 1.4/4), pacing within 100,000 viewers and 1-tenth of a rating point (tying in audience share).

 

Wednesday

“ABC’s The Lookout” (10:00-11:00 p.m.)

Building on its lead-in during Wednesday’s 10 o’clock hour, “ABC’s The Lookout” was up week to week in Total Viewers (+21% - 3.5 million vs. 2.9 million) and Adults 25-54 (+8% - 1.3/3 vs. 1.2/3), hitting 5-week highs on both measures – since 6/26/13.  The ABC newsmagazine held even in Adults 18-49 (0.9/3), tying its best number since mid-June – since 6/19/13.

 

  • “ABC’s The Lookout” improved its hour year to year by double-digit margins in Total Viewers (+35%), Adults 25-54 (+30%) and Adults 18-49 (+29%) over original programming on the year-ago night (“Final Witness”=2.6 million viewers, 1.0/3 in AD25-54 and 0.7/2 in AD18-49)

 

Thursday

With “Wipeout,” “Motive” and “Rookie Blue,” ABC finished as the 2nd-most-watched TV network on Thursday night (4.7 million).


 

 

Wipeout” (8:00-9:00 p.m.)

At 8:00 p.m., ABC’s “Wipeout” was up by double-digits week to week in viewers (+18% - 4.5 million vs. 3.8 million) and young adults (+20% - 1.2/4 vs. 1.0/4), tying its highest Adult 18-49 rating of the summer.

 

“Motive” (9:00-10:01 p.m.)

During the 9 o’clock hour, ABC’s “Motive” drew more viewers than NBC’s “The Winner Is” for the 4th straight week, leading by 5% (4.5 million vs. 4.3 million).  In addition, the ABC freshman drama held even week to week among Adults 18-49 (0.8/3) and was up 20% in Adults 18-34 (0.6/2) to deliver a 5-week high – since 06/27/13.

 

Rookie Blue” (10:01-11:00 p.m.)

Surging over its lead-in with viewers (+13%) and young adults (+25%), ABC’s Rookie Blue ranked as the most-watched TV series during Thursday’s 10pm hour for the 4th consecutive week, outdrawing NBC’s “Hollywood Game Night” in the time period by 1.0 million viewers (5.1 million vs. 4.1 million).

 

  • On average, “Rookie Blue” is up 5% (6.7 million vs. 6.4 million) over the same point last summer to deliver its most-watched season in 3 years – since 2010.

 

Friday

Shark Tank-FRI 8PM” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC’s repeat “Shark Tank” stood as the most-watched show overall in the hour (4.5 million) and topped its network rivals in Adults 18-49 (1.2/5) for the 2nd week in a row.

 

  • Shark Tankgrew week to week by 9% in Adults 18-49 to deliver its highest-rated encore telecast since the beginning of June – since 6/7/13.

 

“Would You Fall For That?” (9:00-10:00 p.m.)

In the 9 o’clock hour, ABC’s “Would You Fall For That?” ranked No. 1 on the major networks (tied with the first hour of NBC’s “Dateline”) in both Adults 18-49 (0.9/3) and Adults 25-54 (1.3/4).

 

  • “Would You Fall For That?” was up over its week-ago debut by 13% in Adults 18-49 and by 8% in Adults 25-54 (versus 0.8/3 and 1.2/4, respectively).

 

20/20” (10:00-11:00 p.m.)

ABC’s “20/20” shot up week to week by 38% in Adults 18-49 (1.1/4 vs. 0.8/3) and by 15% in Adults 25-54 (1.5/5 vs. 1.3/4) to match 6-week highs – since 6/21/13.

 

Sunday

Secret Millionaire” (8:00-9:00 p.m.)

Surging over its lead-in at 8:00 p.m. with viewers (+24%) and young adults (+33%) and growing from start to finish opposite NBC’s Sunday Night Football (Hall of Fame Game), the season premiere of “Secret Millionaire” delivered a summer high for ABC with regular programming in the hour among Total Viewers (5.2 million) and the Net’s best Adult 18-49 number (1.2/4) since June (since 6/23/13). In addition, “Secret Millionaire” was up over its performance on the same night last year by 1.4 million viewers and by 50% in Adults 18-49 (3.8 million and 0.8/2 on 08/05/12).

 

  • “Secret Millionaire” topped its year-ago finale (4.0 million and 1.0/3 on 8/12/12) in viewers (+30%) and young adults (+20%), posting the series’ best numbers since July 15, 2012.

 

 

“Whodunnit?” (9:00-10:00 p.m.)

During the 9 o’clock hour, ABC’s “Whodunnit?” improved its time period year to year by strong margins in viewers (+20% - 3.0 million vs. 2.5 million) and young adults (+43% - 1.0/3 vs. 0.7/2) over original programming on the year-ago night.

 

WEEK NO. 45:   ADULTS 18-49            TOTAL VIEWERS

No.1   NBC 1.6      No.1 CBS     5,780,000

No.2   CBS 1.2      No.2 NBC     5,420,000

No.3   ABC 1.0      No.3 ABC     3,960,000

No.4   ABC 0.9      No.4 FOX     2,370,000

No.5   CW  0.4      No.5 CW      1,110,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 07/29/13.

 
© 2014 Tribune Digital Ventures