'CBS This Morning' Posts Year-to-Year Gains in Viewers, Households & Women 25-54

Categories: Network TV Press Releases

Written By

August 8th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+17%), HOUSEHOLDS (+18%) AND WOMEN 25-54 (+13%)

 

“CBS THIS MORNING” ADDED +380,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+17%), households (+18%) and women 25-54 (+13%), according to Nielsen live plus same day ratings for the week ending August 2, 2013. CBS THIS MORNING added +380,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending August 2, 2013          Week Ending August 3, 2012              % Change

Viewers

2.63m                                                2.25m                                                    +17%

 

Households

2.0/08                                                1.7/07                                                    +18%

 

Women 25-54

0.9/06                                                0.8/06                                                    +13%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • Joseph

    While CBS might be happy about viewer and households watching “CBS News This Morning” going up, the rate of increase among women between 25 and 54 years of age is smaller, and that should concern the network, given that the demographic of women between 25 and 54 is the “bread and butter” of morning show ratings, especially after 8 A.M.

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