Turner Sports’ Coverage of the 2013 PGA Championship Continues to Deliver Significant Ratings Growth Across Platforms
via press release:
Turner Sports’ Coverage of the 2013 PGA Championship Continues to Deliver Significant Growth Across Platforms Through Second Round, TNT’s Exclusive Live Coverage Up 56% vs. 2012; Friday’s 1.7 Rating Nets Highest Second Round Since 2009
Live Streaming via PGA Championship LIVE Up 93%
TNT’s exclusive live coverage of the 2013 PGA Championship from the Oak Hill Country Club East Course in Rochester, N.Y., is averaging a 1.4 rating through two rounds, up 56% compared with a 0.9 rating for the first two rounds in 2012. The 1.4 rating, based on Nielsen metered markets, is the network’s highest rating for the first two rounds of the Championship since 2009 (1.6 rating).
Friday’s second round coverage delivered a 1.7 overnight rating, an increase of 42% over a 1.2 rating in 2012. It also registered the network’s highest rating for the second round of the tournament since 2009 (2.1 rating). The second round telecast peaked with a 2.1 rating from 4:30-4:45 p.m. ET and the top five metered markets for the entire six hours of coverage were Las Vegas (3.5), Columbus (3.2), West Palm Beach (3.2), Orlando (2.9) and Buffalo (2.8). On Friday, Jason Dufner shot a 63 for the round to tie the major scoring record and break the course record.
PGA.com, managed by Turner Sports, and its Sports Emmy Award-winning PGA Championship LIVE also continues to garner significant audience and content consumption increases across digital platforms. Live streaming across platforms (broadband and mobile) is up 93% through the first two rounds of the Championship and live streaming hours across platforms are up 90% compared to the first two days in 2012.
TNT’s exclusive live coverage of the 2013 PGA Championship continues today, Saturday, Aug. 10, from 11 a.m.-2 p.m., along with live event coverage throughout the day on PGA.com.
About Turner Sports
Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf. The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.
Source: Television data – Nielsen Media Research Metered Market Rating based on Live + Same Day data stream from Arianna for the dates of the First Round of the PGA Championship (08-08-2013 – 08-09-13, 08-09-2012 – 08-10-12, 08-11-2011 – 08-12-2011, 08-10-2010 – 08-11-2010 and 08-13-2009 – 08-14-2009). 2013 Round 1 excludes from average the rain delayed tournament coverage from 4:30-5:45 p.m. Digital data – Adobe: Site Catalyst and Discover, Bango, iTunes Connect, Google Play.