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TV Ratings Friday: NFL Inflates Ratings as Numerous Shows Hit Artificial Summer Highs, 'America's Next Top Model' Rises

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August 10th, 2013

America's Next Top Model August 9

ABC NBC CBS FOX CW
Adults 18-49: Rating/Share 1.6/6 1.4/5 1.1/4 1.0/4 0.6/2
Total Viewers (million) 5.442 5.454 5.613 3.504 1.656

 

NOTE: All fast-affiliate results on ABC, CBS, CW, NBC, Fox are inflated by local coverage of NFL Preseason Football and downward adjustments are likely in official nationals, which will be released Monday.

 

ABC was number one in adults 18-49, but CBS was on top  with total viewers.

On ABC, Would You Fall For That?, scored a  1.5  up 67 percent  from last week's  0.9 adults 18-49 rating, but don't fall for it because it will get adjusted down in the finals! 20/20 garnered a 1.4 up 27 percent  from last week's 1.1 adults 18-49 rating.

On The CW,  America's Next Top Model earned a 0.7 up 17 percent from a 0.6 Adults 18-49 rating from last week's premiere. Though our ratings source did not list the CW as impacted by football, take this number with a grain of salt as well.

 

Overnight broadcast primetime ratings for Friday, August 9, 2013

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank - R 1.8/7 6.23
CBS Undercover Boss - R 1.2/5 5.44
FOX Bones - R 1.1/4 4.13
NBC Betty White's Off Their Rockers - R 0.9/4 3.74
CW America's Next Top Model - R 0.5/2 1.39
8:30 NBC Betty White's Off Their Rockers - R 1.0/4 3.81
9:00 NBC Dateline- R (9-11PM) 1.6/5 6.30
ABC Would You Fall For That? 1.5/5 5.05
CBS Hawaii Five-0 - R 1.1/4 5.28
FOX The Following - R 0.9/3 2.88
CW America's Next Top Model 0.7/2 1.92
10:00 ABC 20/20 1.4/4 5.05
CBS Blue Bloods - R 1.1/3 6.12

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In Late-Night Metered Markets Friday night:

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.7/3 with an encore.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.7/2, delayed by golf).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.1/1, delayed by golf).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Tim

    How about the re-run episode of ANTM? it is inflated as well?

  • Alan

    wow ANTM! Hopefully it will get adjusted down to a .6

  • david

    In Phoenix the Cardinals game was on from 5 pm to 8 pm then they had news on for an hour then twenty twenty was on. They will show furst 2 shows in primetime late tonight.

  • Rich

    DuMont,i do. I watch sports on the nets plus ESPN,Time Warner Sports Network(even though i have Directv),Fox Sports West,NBC Sports,Speed and Prime Ticket. If i could afford it,i’d add Universal Sports Network.

  • Jake

    They showed the football game instead top model here in Orange County Ca.

  • Pavelsauce

    WGN (CW) in Chicago was preempted last night for baseball.

  • 728huey

    The local FOX affiliate showed the Chicago Bears/Carolina Panthers game last night, though that same game was featured on the CBS affiliate just northwest of Chicago. Does anyone really believe a rerun of Bones scored 4 million viewers in the waning days of summer? Or that reruns of Hawaii Five-O and Blue Bloods scored just over five and six million viewers on a sleepy Friday night in August? I would expect some serious adjustments in the final ratings.

  • Max Vrany

    I would link to the list of preemptions, but we can’t post links anymore. :frown: Suffice it to say every network was preempted somewhere.

  • Melanie P.

    So happy for ANTM! That runway down the side of the building was scary but awesome at the same time! Last season they started the social media aspect and I am glad they kept it on the show for this season. I love to hear what other fans are saying also.

  • Jean

    I’m so angry. There was football here in LA and couldn’t watch ANTM. Um I don’t care about stinky football!! It’s not even a regular season game!

  • Jaylan22

    The real story here is how much of a monster the NFL is when its able to artificially boost these ratings up.

  • Igwell

    I would link to the list of preemptions, but we can’t post links anymore. :
    9

    506sports.com is where you can find the list.

  • Tyson

    People would rather watch exhibition football than anything else the networks can offer in August.

  • Noel

    Regardless of adjustments, it looks like ANTM new guys and girls twist is really paying off. 0.5 or higher on a summer is heaven for CW.

  • Valentina_

    Top Model is really good this season , glad that the show is doing great.

  • AllOfHerTwist

    Go Football!

  • JFC

    Patriots/Eagles was on all over New England. In Boston it was on CBS affiliate, Providence Fox, Springfield NBC, Manchester NH ABC, Portland ME ABC and Burlington VT ABC.

  • Joseph

    I suspect that when the final numbers come out, that the combined number of viewers for ABC, CBS, The CW, Fox and NBC will be cut by about half.

    And in New York this past Friday night (August 9th), there was a double-whammy: Alex “A-Roid” Rodriguez was playing in his first game of the season. I don’t know if either WWOR or YES carried the game, but I suspect whoever did probably topped the local New York ratings, with the pre-season NFL game involving the Jets ranking second in nits time period.

    Maybe it’s time for Nielsen to consider not taking ratings on certain nights in August where network programming on dozens of stations gets pre-empted for pre-season NFL games.

  • Joseph

    I should have also written that Rodriguez, of course, is appealing a year-and-a-half suspension for his alleged use of performance-enhancing drugs.

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