Soap Opera Ratings: All Soaps Down In Women 18-49 Viewers

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August 12th, 2013

days of our lives

via Soap Opera Network:

July 29-August 2, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

NOTE: There is no “DAYS” comparison to last year due to the Olympics

Total Viewers
1. Y&R 4,692,000 (-56,000/+500,000)
2. B&B 3,597,000 (+2,000/+507,000)
3. DAYS 2,456,000 (-106,000/——-)
4. GH 2,441,000 (-98,000/+177,000)

1. Y&R 3.4/11 (same/+.3)
2. B&B 2.6/8 (same/+.4)
3. GH 1.8/6 (-.1/+.1)
3. DAYS 1.8/6 (-.1/—)


Women 18-49 Viewers
1. Y&R 783,000 (-48,000/-15,000)
2. B&B 637,000 (-24,000/+12,000)
3. GH 581,000 (-32,000/+28,000)
4. DAYS 544,000 (-43,000/——-)

Women 18-49 Rating
1. Y&R 1.2/8 (-.1/same)
2. B&B 1.0/6 (same/same)
3. GH 0.9/6 (-.1/same)
3. DAYS 0.9/5 (same/—)





Source: Soap Opera Network


Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

  • Chris

    @CS Revenge

    Just to be clear, the channel showing the online episodes is OWN (the Oprah Winfrey network). It is NOT Oxygen. They are two different channels.

    I know that some people have seen these episodes online already, there has been very little promotion about the whole thing, and for most people OWN is an upper tier non-basic channel, assuming they even get it. Their scheduling has also been quite confusing. Those are all factors and I get that. But no matter how you slice and dice the OWN ratings, they seem to be nothing to rave about. Will this be enough to convince OWN to make a full-time deal with PP? Stay tuned.

    I just personally think that in order for AMC/OLTL to have any chance at a long-term second life, the shows are going to have to air on a regular TV outlet (whether it’s OWN or some other channel) shortly after being shown on the Internet, in order to defray costs and for an extra revenue stream. I have no exact details to base that on, but it’s just my own gut feeling. I just don’t think that enough people are watching online for the Internet ad revenue to be enough. JMO.

  • Mike

    I honestly think that OWN literally bought into the hype that I think PP did. Fans were so outraged by the cancellations and proclaimed it to high heaven on the message boards and Internet. I think PP and OWN both thought that the fans would just flock to these programs and they haven’t.

    PP even said in one of their recent interviews that a huge number of fans who are watching are new fans of the shows and not the fans who cried for them back.

    By OWN cutting the shows down to the one showing I think to me that spells they were not pleased with the ratings. OWN does not promote any of it’s shows much outside of Oprah’s talk show. I never see any commercials for The Haves & Have Nots but see quite a few for her talk show. And they air on other cable stations.

    I have been stunned that PP themselves didn’t pull out all they could to advertise that the shows were back on TV. PP needed this to work and they did do some billboards in certain areas, but I saw nothing like what they did when they first relaunched the shows.

    They needed to be on the phones booking their stars on talk shows — even if they couldn’t afford or get the big network or syndicated ones there are tons of cable shows out there that would have loved them. I know a few months back Home & Family on Hallmark had Tuc Watkins. They needed to do more of that.

  • CS’ Revenge

    @ Mike

    I agree Mike with what you stated as you brought up some great points.

    OLTL looked like the stronger counterpart at first but now it looks like AMC over the last couple of weeks has passed it up. Like you said there’s a divide or disconnect there somewhere.

    I think there will definitely have to be a restructuring within the contracts as AMC and OLTL will likely have to go back to filming 4-5 days if they stay on television as 2 days just isn’t going to work like it has online. I think Oxygen would want the Friday episodes to return as well so it might be 5 days instead of 4.

    This contract is going to have to be restructured to adapt to television and I wouldn’t be too surprised if that’s what PP is working on right now as Oxygen makes their decision soon on whether they keep the shows past September.

    Mike do you know what the length of the exclusive contract is between Hulu and PP is?

  • Chris

    @CS Revenge

    To repeat, AMC and OLTL are NOT airing on Oxygen. They’re on OWN (the Oprah Winfrey network). Please try to grasp that these are two different cable channels.

  • Mike

    CS — It was never reported how long. The only other thing ever reported was that they could start shopping the shows for a TV channel as early as September.

    And yes the shows are on OWN and not Oxygen. Two totally different networks.

    After the podcast last week which basically said production was on hold, have they announced when they are going to start back up production again. I would think they would need to know how many shows they are going to have to produce before they start.

  • jason

    GH has been great lately, especially this week with Anna/Duke/Obrecht, Mac/Felicia and Kevin/Lucy. It’s also nice to see Holly back. Now all that is needed is for Robert to come out of his coma and for Heather to get out of that sanitarium.
    Great job to Calavarti and company!
    The ratings will reflect your hard work and nod to the vets.

  • CS’ Revenge

    @ Chris

    Well Chris obviously I made a typo, of course I know they’re on OWN. I get the two networks mixed up sometimes when I’m not paying attention to what I’m typing. I didn’t even realize I wrote Oxygen until you addressed it.

    @ Mike

    Yeah I can’t find anywhere any real detailed information on the length of that contract. I get the feeling it wasn’t that long though unless they quietly renewed at some point.

    I haven’t hear anything new on that end for when production starts backup as I’m wondering if their hold on production is code for working on a television contract with OWN and restructuring their production like we were just talking about but the key is to find out how long this Hulu contract was.

    @ Jason

    That’s my problem with GH they’re the only soap really too reliant on vets, they have some great young actors but the soap is too reliant on vets they really need to change things up over there.

  • CS’ Revenge

    @ Chris

    I think you’re right when it comes to the availability of the channel and not having the old ABC viewers watching it which was anywhere from 2.2-3.4 million viewers and they only have a small percentage watching on OWN. So I do think its more new viewers.

    These soaps will need to be on TV to survive long-term.

    PP should definitely look into negotiating with more networks to see if anybody else will take them on which will be better for them than just relying on OWN.

  • Justin

    A link to all the clips from the 12th and 13th around the “stoned book club” storyline on Days…well worth a watch!

  • Mike

    Hulu is in big competition with Amazon and Netflix to supply their subscribers with new exclusive material now. I would doubt they would sign a short term contract. Esp. with the amount of advertising they have done themselves pushing the shows on Hulu.

    I would think the contract was for at least a year.

  • Joe S

    The big reason even on TV I think you see AMC numbers increasing is simple. AMC is the better show. OLTL started strong but from the episodes I have watched on OWN(I don’t watch online) they lost its luster after a couple weeks. AMC has gotten stronger and been the more interesting show.

    I don’t think the numbers for these shows on OWN are horrible but they are nothing to brag about either. I think a big question to wonder is how much is OWN paying PP for these. If it is cheap then the shows would stay if PP moves back to at least 4 episodes per week. If they stick to 2 per week I don’t see much of a deal unless some station wanted programming to fill on the weekend or something

  • jonboyelk

    Does FV look at the ratings? As exec prod you’d think he’d realize something isn’t working.

  • Mike

    Well jonboy look at his record. It took ABC stepping in when OLTL’s ratings were dropping and making them make cuts and changes.

    I happen to love the Kish part of the story but then they went way over the top with it. And they ruined it. But all of that was their fave and it wasn’t being cut until ABC said it had to be.

  • Bex

    If ABC is is smart they won’t do anything, other than allow things to run it’s course. When they begin to lose money they can finally do away with their final remaining soap with little to no explanation.

  • Joe S

    @Jon I am sure Frank is looking at the numbers compared to the previous couple of years.

    @Mike I think the only reason ABC stepped in at that point ABC was actually getting complaints.

    Since the season average is up and the numbers are up from a year ago, I don’t see anyone doing anything to change it. When those numbers start to drop they will probably take action

    If they were smart they would get rid of Ron Carlivati. His actions on Twitter and his refusal to realize there are some things wrong with the show tell you there is an issue. When ABC will do anything or if they care enough to do anything is a whole different discussion

  • Mike

    Unless GH’s ratings go up over the next few weeks their year to date up may be coming to an end.

    Right now they are going against ratings when GH was down. In a few weeks in September is when GH started rising last year — the week of the time change. They stayed up the rest of the year.

    If GH continues in the vein it has been they won’t be up from last year any longer.

    Right now they are not even getting what OLTL was getting in the same time slot in 2011. Remember that is what every one kept comparing The Revolution and GAA too last year. Well GH for this same week was down over 500,000 viewers for the same week in 2011 – compared to OLTL in that same time slot. GH is even lower for the same week than it was in 2011.

    (SoapOperaNetwork.com) — Ratings Report for the Week of August 1-5, 2011

    NOTE: Please do not copy and paste the entire ratings. Thank you.

    Numbers are based on Live+Same Day ratings

    (Compared to Last Week/Compared to Last Year)

    Total Viewers
    1. Y&R 4,749,000 (-29,000/-119,000)
    2. B&B 3,107,000 (+119,000/-67,000)
    3. OLTL 2,912,000 (+100,000/+547,000) *
    4. AMC 2,510,000 (-70,000/+133,000)
    5. GH 2,504,000 (-5,000/-57,000)
    6. DAYS 2,312,000 (-138,000/-97,000)

    * 2.75 year high (2,912,000 on November 10-14, 2008)

    1. Y&R 3.4/10 (same/-.1)
    2. B&B 2.2/7 (same/same)
    3. OLTL 2.0/6 (+.1/+.3)
    4. GH 1.9/5 (+.1/same)
    5. AMC 1.8/6 (-.1/same)
    6. DAYS 1.7/5 (same/-.1)

    Women 18-49 Viewers
    1. Y&R 991,000 (+30,000/-122,000)
    2. GH 735,000 (+38,000/-75,000)
    3. OLTL 719,000 (+45,000/+31,000)
    4. B&B 658,000 (+70,000/-34,000)
    5. AMC 572,000 (+45,000/-43,000)
    6. DAYS 567,000 (-106,000/-106,000) <—– new low *

    * Previous low: 579,000 (June 20-24, 2011)

    Women 18-49 Rating
    1. Y&R 1.5/10 (same/-.2)
    2. GH 1.1/7 (same/-.1)
    2. OLTL 1.1/7 (+.1/+.1)
    4. B&B 1.0/6 (+.1/same)
    5. AMC 0.9/6 (+.1/same)
    5. DAYS 0.9/6 (-.1/-.1) <—— ties low

    Women 18-34 Rating
    1. Y&R 0.7/5 (same/-.4)
    2. GH 0.6/3 (same/-.2)
    2. OLTL 0.6/4 (same/same)
    4. AMC 0.5/3 (same/-.1)
    4. DAYS 0.5/3 (-.1/-.3)
    6. B&B 0.4/3 (same/-.3)

  • Mike

    It is sad looking at those 18-49 numbers for the summer of 2011 and see how many key demo viewers the soaps have lost in 2 years. Y&R was near a million viewers in the key demo.

    Days is below the new low it set that summer.

    GH is down near 200,000 too.

    Only B&B has gained 18-49 viewers since 2011. But even it is up and down.

  • MM

    AMC’s ratings soar,OLT holds steady!

    The ratings for All My Children and One Life to Live’s broadcasts on OWN for the week of August 5 have been released.

    The ratings are in for All My Children and One Life to Live’s broadcasts on the OWN network during the week of August 5.

    This ratings period marked the first since OWN changed the broadcast schedule of the two soaps. In the three weeks prior, AMC and OLTL each aired in two-hour blocks. In an effort to cut down on scheduling confusion, All My Children and One Life to Live now air just once per day, back-to-back, beginning at 1:00pm ET/PT.

    All My Children’s ratings soared during the measured period. An average of 204,500 viewers watched each of the four new episodes that aired during the week, an increase of 26% from the week before when an average of 151,100 tuned in. A series high 276,000 viewers watched the Wednesday, August 7, episode.

    Understandably, the cumulative viewership dropped with their being fewer episodes broadcast each week — 818,000 total viewers watched the four episodes of All My Children. During the previous ratings period, a total of 1.81 viewers tuned in for the 20 episodes, or 90,500 viewers per episode.

    One Life to Live’s ratings dipped slightly to 154,250 per episode in its new timeslot. During the previous week when OLTL aired at 300pm ET/PT, the show averaged 155,000 viewers per episode. OLTL’s per-episode average doubled when compared to the previous rating period. An average of just 78,300 viewers watched the 20 episodes airing the previous week

  • MM

    I hope ‘OWN’ makes a play for
    ‘All My Children’ & ‘One Live To Live’
    the ratings are vastly improved without
    any advertising,that’s amazing!
    Imagine with the
    right advertising strategy the shows could do very well1!

    But,alas it is only a dream.

    OWN’s deal is for only 10 weeks!

    But given the ratings improvement OWN should reaally
    make a play for them.

  • Joe S

    The thing is Mike yes it is sad to see those numbers but compare prime time ratings to two years ago, in most shows you will see the same trends that numbers are down.

    I don’t think the soaps are the only genre to see a drop. Prime time has seen the shift from scripted programming to more reality based program much like daytime has shifted from soaps and game shows to talk.

    Granted prime time switched to reality more than a couple years ago but compare prime time ratings from now to two years ago you will see that they have had some pretty significant drops also.

    It is really sad for the TV industry as a whole and I am sure we will see the trend continue

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