‘ABC World News with Diane Sawyer’ Continues to Close Viewing Gaps with NBC

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via press release:

“WORLD NEWS WITH DIANE SAWYER” CONTINUES TO CLOSE VIEWING GAPS WITH NBC

 

ABC Slashes Overall Viewing (-83%) and Demo (-77%) Gaps with NBC Compared to Previous Year

 

“ABC World News” Outperforms NBC in 7 of Last 15 Telecasts Among Younger Adults 18-49 Demo

  

Season-to-Date, “World News” Posting Smallest Gaps with “Nightly News” in 5 Years

 

For the week of August 5, 2013 “ABC World News with Diane Sawyer” averaged 7.07 million Total Viewers and a 1.5 rating/6 share/1.76 million in Adults 25-54, according to Nielsen Media Research. “World News” posted Total Viewer increases from both the prior week (+2% – 6.96 million on w/o 7/29/13) and year-ago week (+4% – 6.78 million on w/o 8/6/12).  In fact, the ABC evening newscast has improved week-to-week in 3 of the last 4 weeks and year-to-year in the last 3 weeks.

 

Among Adults 18-49, “World News” beat “NBC Nightly News” two times during a course of a week for the 2nd week in a row, ranking No. 1 on Wednesday (+129,000) and Friday (+14,000).  In fact, in the last three weeks, “World News” has beaten “Nightly News” in 7 of their 15 head-to-head telecasts.

 

“World News” continues to narrow the viewing margins with “NBC Nightly News” in key measures. Last week, “World News” slashed more than three-quarters of its year-to-year margins with “NBC Nightly News” in both Total Viewers (-83%, 518,000 vs. 3.00 million) and Adults 25-54 (-77%, 246,000 vs. 1.07 million).

 

Season-to-date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season. “World News” narrowed its margins by double-digits with “NBC Nightly News” among both Total Viewers (-28%) and Adults 25-54 (-22%) to post its smallest margins (760,000 and 294,000, respectively) with the NBC program in 5 years– since the 2007-08 season.

 

For the week, “World News” defeated “CBS Evening News” by 1.34 million Total Viewers and by 362,000 Adults 25-54.

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer;@ABCWorldNewsfacebook.com/DianeSawyerfacebook.com/WorldNews.

 

EVENING NEWS (Week of August 5, 2013)

 

Total Viewers Adults 25-54 Adults 18-49 Households
ABC 7,073,000 1.5/6; 1,761,000 1.0/5; 1,267,000 4.8/10
NBC 7,591,000 1.7/7; 2,007,000 1.1/5; 1,344,000 5.3/10
CBS 5,734,000 1.2/5; 1,399,000 0.8/4;   968,000 3.9/ 8

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/5/13, 7/29/13 & 8/6/12. Most Current – 2012-2013 Season (9/24/12 –8/9/13) and 2011-2012 Season (9/19/11 – 8/5/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

 

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