DISCOVERY CHANNEL’S SHARK WEEK 2013 DELIVERS MOST-WATCHED WEEK EVER IN NETWORK’S HISTORY
Shark Week 2013 Breaks Records as Network’s Most Watched Week EVER Among Persons 18-49
August 13, 2013
(SILVER SPRING, MD) Discovery's SHARK WEEK 2013 was the most-watched SHARK WEEK in the event’s 26 year history across all key demos including Persons, Men and Women 25-54/18-49/18-34 delivery (no exclusions) from August 4th to Saturday, August 10th. Not only that, but last week (8/5/13 – 8/11/13) was the most-watched week in the network’s history among Persons 18-49 delivery. These record viewership ratings made Discovery Channel the #1 network in ALL OF TELEVISION among Men 18-49 delivery (no exclusions) last week, besting ALL broadcast and cable networks including NBC, which aired the return of NFL football.
SHARK WEEK’S first-ever late-night talk show, Shark After Dark, beat popular talk shows in the coveted Persons 18-34 delivery on Sunday, August 4th through Wednesday, August 7th. Additionally, Shark After Dark out-delivered every late-night cable talk show competitor including Comedy Central’s Thewith Jon Stewart and The , TBS’ , Bravo’s and E!’s (including Lindsay Lohan as guest host on August 5th). Shark After Dark beat all of the above late-night cable talk shows among Persons 25-54 and 18-49 delivery (no exclusions) Sunday through Thursday.
In addition, SHARK WEEK 2013’s programming earned titles as the highest-rated premieres in the history of Shark Week for their respective nights in Persons 18-49 including Megalodon: The Monster Shark Lives (Sunday), Voodoo Sharks (Monday), I Escaped Jaws (Tuesday), Great White Serial Killer (Wednesday), Alien Sharks (Thursday) and Great White Gauntlet (Friday). SHARK WEEK 2013 hit a major milestone with the Sunday night premiere of Megalodon: The Monster Shark Lives. The special earned the highest any SHARK WEEK telecast EVER and ranks as the #2 ad-supported cable telecast for 3Q13 among P/M 25-54 and M18-49 delivery (excluding sports) behind only AMC’s season premiere.for
SHARK WEEK 2013 ranks as Discovery Channel's most social programming event to date, generating more than 2.6 million Tweets from August 4-10 (a 63% increase over 2012's record-breaker). With 11 Worldwide and 15 U.S. Trending Topics on Twitter, every SHARK WEEK premiere trended and the tooth-filled lineup was a fixture every night last week on the list in primetime. Megalodon: The Monster Shark Lives was the most social TV program across broadcast and cable for the week of July 29-August 4, according to SocialGuide, and SHARK WEEK nabbed 10 of the top 30 cable slots in the August 5-11 rankings. SHARK WEEK also dominated Facebook news feeds, with approximately 10 million interactions last week about the annual event on the platform and #SharkWeek as the top hashtag on Facebook, as well. Online at SharkWeek.com, the fansite saw a 121% increase in page views over last year and the the video lineup drew a 51% increase in streams year-over-year.
Other highlights include Discovery was the #1 primetime cable network among P/M/W 25-54, P/M/W18-49, P/M/W18-34 delivery (no exclusions, week of 8/5/13). This makes Discovery Channel the #1 cable network among Person 25-54 delivery for two consecutive weeks.
Source: Nielsen. NHI Calendar. 8/4/13 – 8/11/13. Live+SD AA% and (000).