Telemundo & Vine Partner on Industry First: Innovative Integrations in ‘Premios Tu Mundo’ Awards Broadcast
via press release:
SOCIAL TV-FIRSTS WITHIN LIVE PRIMETIME AWARD SHOW “PREMIOS TU MUNDO” TO AIR THURSDAY, AUGUST 15 AT 8PM
In an Industry-First, Telemundo will Announce the Winner of the “Mas Social” (Most Social) Award on Vine First; “Celebrity Viners” will Roam the Blue Carpet Providing Up-to-the-Minute Videos
For the first time, zeebox and Vine to Partner to Provide a Unique Seamless zeebox Experience for Social TV Users
MIAMI – August 14, 2013 – Telemundo Media unveiled the most enhanced and innovative social TV experience for the upcoming “Premios Tu Mundo” Awards to air live from the American Airlines Arena on Thursday, August 15 at 8pm ET. In an industry first, the Spanish-language network will exclusively reveal the winner of its “Más Social” award through a Vine video aired during the show. Additionally, Vine and zeebox will partner for the first time to provide a seamless experience for zeebox users. Telemundo also will partner with the popular magazine People en Espanol to feature a “People en Español Vine Booth” on the Premios tu Mundo “Blue Carpet.” For a complete first-hand Social TV experience, viewers can login to the following platforms for “Premios Tu Mundo”: Twitter.com/PremiosTuMundo, Vine: @PremiosTuMundo, Instagram: PremiosTuMundo, Zeebox.com/PremiosTuMundo and Facebook.com/PremiosTuMundoTV. For more information, please visit http://www.nbcumv.com/ and Twitter: @TLMDMediaPR https://twitter.com/TLMDMediaPR.
“This primetime TV special, “Premios Tu Mundo,” evolved from a digital experiment only 2 years ago,” stated Peter Blacker, Executive Vice President, Digital Media & Emerging Business. “It is exciting to see how we have been able to continue to pioneering spirit of show for both our audience and advertisers by delivering a truly innovative Social TV experience.”
“Telemundo is rewriting the rules of awards shows. Now, it’s not just the presenter who will know the winner of ‘Mas Social.’ The Twitter and Vine audience can call out the name, too. What a great way to pull the audience into the experience,” said Fred Graver, Head of Twitter TV.
“Premios Tu Mundo” will also have a special appearance by Jessi Smiles, actress, singer and Vine Celebrity. Smiles will share exclusive Vines to over 1 Million of her followers starting at the Blue Carpet event with all the behind-the-scenes of the show.
Below are details of Telemundo’s “Premios Tu Mundo” Social TV experience :
Vine: In addition to the “Más Social” award recipient, viewers can also get an exclusive view of the event with “Celebrity Viners” during the “Premios Tu Mundo” Blue Carpet by TV personalities Adamari Lopez (Un Nuevo Dia), Jorge Bernal (Al Rojo Vivo; La Voz Kids) and actor Pablo Azar (Marido en Alquiler). The network has also partnered with People en Español to create a unique experience as celebrities walk the carpet and visit the Vine Booth for exclusive six-second interviews.
zeebox: Users will have a state-of-the-art experience with the latest on Twitter and Facebook, participate in polls to predict top winners of the night and vote for the “Best Dressed” celebrity that will be revealed the following morning on “Un Nuevo Dia.” For the first time ever, the application will feature access to all videos and content related to “Premios Tu Mundo,” People en Español and talent’s Vine activities.
Twitter: Followers of @PremiosTuMundo will have the exclusive opportunity to vote for their favorite celebrity in winning the “Favorito de la Noche,” award based on real-time tweets. Fans need to mention their favorite talent’s name or handle, along with #PremiosTuMundo in order to vote. The winner will be announced on-air at the end of the 2-hour broadcast. Users can also submit questions via #PremiosTuMundo for the Blue Carpet hosts to ask celebrities during the live television event.
Instagram: During rehearsals, celebrities will come to Telemundo’s exclusive confessional booth to answer fan-generated questions via Instagram video. The best videos will be featured on Telemundo.com.
Facebook: The over 10-million Facebook Fanbase will have exclusive access to live chats during rehearsals as well as “Made for Facebook” graphics to help them share and support their favorite performances during the live broadcast on Thursday.