'CBS This Morning' Posts Year-to-Year Gains in Viewers, Households & Women 18-49

Categories: Press Releases

Written By

August 15th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+18%), HOUSEHOLDS (+18%), WOMEN 25-54 (+29%) AND WOMEN 18-49 (+20%)

 

“CBS THIS MORNING” ADDED +410,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+18%), households (+18%), women 25-54 (+29%) and women 18-49 (+20%), according to Nielsen live plus same day ratings for the week ending August 9, 2013. CBS THIS MORNING added +410,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending August 9, 2013          Week Ending August 10, 2012          % Change

Viewers

2.61m                                               2.20m                                                  +18%

 

Households

2.0/08                                               1.7/07                                                  +18%

 

Women 25-54

0.9/06                                               0.7/05                                                  +29%

 

Women 18-49

0.6/05                                               0.5/04                                                  +20%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • Gary

    I see that CBS This Morning still is in 3rd place amongst ABC and NBC. As long as CBS maintains this current format, it will continue to remain in 3rd place. Get rid of Charlie Rose and Gayle King.
    Compared to ABC and NBC, CBS has always placed less importance on news especially on weekends.

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