‘CBS This Morning’ Posts Year-to-Year Gains in Viewers, Households & Women 18-49

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+18%), HOUSEHOLDS (+18%), WOMEN 25-54 (+29%) AND WOMEN 18-49 (+20%)

 

“CBS THIS MORNING” ADDED +410,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+18%), households (+18%), women 25-54 (+29%) and women 18-49 (+20%), according to Nielsen live plus same day ratings for the week ending August 9, 2013. CBS THIS MORNING added +410,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending August 9, 2013          Week Ending August 10, 2012          % Change

Viewers

2.61m                                               2.20m                                                  +18%

 

Households

2.0/08                                               1.7/07                                                  +18%

 

Women 25-54

0.9/06                                               0.7/05                                                  +29%

 

Women 18-49

0.6/05                                               0.5/04                                                  +20%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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