'Duck Dynasty' Season 4 Premiere Garners 11.8 Million Viewers, Sets Records

Categories: 2-Featured,Network TV Press Releases

Written By

August 15th, 2013

Duck Dynasty season 4 premiere

 

FYI, the 6.3 million Adults 18-49 viewers should translate to a 5.0 adults 18-49 rating, so your predictions were about right.

 

via press release:

THE QUACKIN’ HAS BEEN RELEASED

A&E’S ‘DUCK DYNASTY’ SEASON PREMIERE SHATTERS CABLE RECORD WITH A WHOPPING 11.8 MILLION VIEWERS BECOMING THE #1 NONFICTION SERIES TELECAST IN CABLE HISTORY

 

EPISODE ALSO BREAKS CABLE RECORD AMONG ADULTS 25-54 AND NETWORK RECORDS AMONG 18-49 AND 18-34 DEMOS

 

New York, NY – August 15, 2013 – Duck season came early this year for fans of A&E’s hit series “Duck Dynasty.”  Wednesday night’s one-hour season four premiere at 10PM became the number one nonfiction series telecast in cable history with 11.8 million viewers tuning in. The episode set a cable record for a nonfiction series telecast among adults 25-54 with 6.3 million viewers in the demo.

The episode was also watched by 6.3 million adults 18-49 and 3.0 million adults 18-34, becoming the number one series telecast in network history among all key demos.  The episode is poised to be the #1 show on television, broadcast or cable, last night.

“Thanks to its authentic and engaging characters ‘Duck Dynasty’ has become more than just a reality show, it is a cultural phenomenon,” said David McKillop, General Manager and Executive Vice President of A&E.  “We would like to thank the Robertsons for their incredible partnership.  We are all Happy, Happy, Happy.”

The season four premiere of “Duck Dynasty” grew by 37% in total viewers, 29% in adults 25-54 and 26% in adults 18-49 versus the record-setting season three premiere.

“Duck Dynasty” was also the most social show on television Wednesday night. According to Bluefin Labs, the series had more total activity across all major social media platforms than any other telecast on cable or broadcast for the night by a huge margin.

New episodes of “Duck Dynasty” air every Wednesday at 10PM before the new original series, “Modern Dads” at 10:30PM.

“Duck Dynasty” is produced for A&E Networks by Gurney Productions. Executive producers for Gurney Productions are Deirdre Gurney, Scott Gurney and Mike Odair. Executive producers for A&E are Elaine Frontain Bryant and Lily Neumeyer.

About A&E Network
A&E is "Real Life. Drama."  Now reaching more than 99 million homes, A&E is television that you can’t turn away from; where unscripted shows are dramatic and scripted dramas are authentic.  A&E offers a diverse mix of high quality entertainment ranging from the network’s original scripted series, including "The Glades," "Longmire" and "Bates Motel," to signature non-fiction franchises, including the Emmy-winning “Intervention,” “Duck Dynasty,” “Beyond Scared Straight” and “Storage Wars,” and the most successful justice shows on cable, including “The First 48.”  The A&E website is located at www.aetv.com.

 
  • Ben Thompson

    Holy Quack!

  • romo

    MNF is a series why doesnt that count ?

  • Good Lord

    @Romo — because this is an AETN press release.

  • mike

    Well deserved. Great show!!!!

  • Adam

    Never watched a full episode of the show and never plan to. Just a mans version of Honey Boo Boo. Prefer a show with a plot and interesting characters.

  • Marius

    Great news. It was expected for me to go over 10 millions. I see an easy 15 mil in the future.

  • Marius

    @Adam: it’s more scripted that you think. Every episode has a plot, the characters are more interesting than most networks scripted shows, trust me. No comparison to HBB.

  • Q

    @Adam: I never watched it for the same reason you said. Then I watched it at my cousin’s house, and it was a lot worse than I expected. It was boring and stupid. But at least now I can base my opinion on something if I ever get into an argument about it.

  • rob60990

    Wow. But I’m sure all the money they make will just be put into underperforming Bates Motel.

  • Michael1

    @Marius

    I haven’t seen an episode, but I know people who do. It sounds like watching 1 episode would be enough to have an informed opinion of the show. Do you agree?

  • AllOfHerTwist

    I’ve heard of this show, but I don’t watch. What is the attraction? People like watching rich rednecks do stupid things?

  • ABC

    Nonfiction? Yeah right, lol!

  • gerry

    it is no wonder the world thinks our country is dumb.

  • Ike

    @Rob, stop trolling. I don’t like Bates Motel, but it’s one of the top-rated dramas on cable if you look purely at the numbers. You can’t compare it against bizarre outliers like Duck Dynasty or Walking Dead. Those are like one-in-a-million jackpot winners and not part of the regular cable ratings continuum. Stop getting off on your blind hatred. A drama that gets 0.9s, 1.0s, and 1.1s on cable is a decent-sized hit by every accepted standard, not a huge runaway hit, but more than good enough.

  • Hillbilly

    All the buzz & the big ratings = 14 comments? :roll:

  • AppleStinx

    I saw one of them on the ‘O’Reilly Factor’ not long ago – an all-around nice guy, the type I’d have a beer with even though I don’t drink.

  • jms60t5

    I can see why so many people hate the show. I mean, really, who would want to watch a show where the cast is respectful of each other, doesn’t curse, doesn’t swear, doesn’t cheat on their wives, cares about each other, and ends with a prayer to God as the family sits around the dinner table.

    Sarcasm intended.

  • Epidrone

    The Robertsons are college educated millionaires with great senses of humor. They also happen to be rednecks. I’m a college-educated soccer mom type and I think it’s the most hilarious thing on TV. There’s no comparison to spectacle trash like Honey Boo Boo. I have no issue letting my six year-old watch the Robertsons. It’s a show we can enjoy as a family and it’s all too rare. Reality with some heart to it.

  • Mark

    They’re great to watch.

    Far funnier and more intelligent than Jon Stewart and Colbert.

  • joe

    @Ike

    But it’s not a top rated show on cable. Bates Motel does solid. But the top shows after WD and DD are GOT’s, BB, SOA, and TB. Those are the only big hits on cable. I don’t know what numbers you’re looking at.

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