‘Good Morning America’ is Number 1 for Week and Posts Largest Margins Over ‘Today’ Since February

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

good-morning-america

via press release:

“GMA” is #1 for the Week and Posts Largest Margins Over NBC’s “Today” Since February

 

“GMA” Tops “Today” by Nearly a Million Total Viewers and 225,000 Adults 25-54

 

“GMA” Grows Significantly Year-to-Year:

+20% in Total Viewers and +16% Among Adults 25-54

 

 

ABC News’ “Good Morning America” finished as the week’s No. 1 morning newscast in Total Viewers (5.225 million) and Adults 25-54 (1.868 million) for the week of August 5, 2013, according to Nielsen Media Research.  “GMA” outdelivered NBC’s “Today” (4.260 million and 1.643 million, respectively) by +965,000 Total Viewers and by +225,000 Adults 25-54.  In fact, “GMA” led the No. 2-ranked “Today Show” by its largest margins in more than 5 months in both measures – since w/o 2/25/13.  Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

 

“GMA” has ranked No. 1 in Total Viewers in all 45 weeks of the season, matching its highest number of No. 1 finishes during a television season in 21 years – since the 1991-92 season.  In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for nearly a year (the last 51 weeks – since w/o 8/13/12).  ”GMA’s” 51 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

 

Leading in Adults 25-54 for the 4th straight week, “GMA” has ranked No. 1 in 37 of the 45 weeks this season.  The ABC morning program is delivering its most number of No. 1 finishes in the key adult news demo during a season in 21 years – since the 1991-92 season.

 

Additionally, “GMA” posted gains over the prior week (5.075 million and 1.822 million on w/o 7/29/13) to hit 7-week highs in both Total Viewers (+3%) and Adults 25-54 (+3%) – since w/o 6/17/13. 

 

“GMA” turned in across the board gains on the year-ago week: Total Viewers (+20%), Adults 25-54 (+16%) and Adults 18-49 (+3%) – 4.364 million, 1.610 million and 1.194 million, respectively, for w/o 8/6/12.  Further, “GMA” has seen its overall audience grow from the same week last year in all 45 weeks this season. 

 

Season to date, “GMA” is the No. 1 morning news program in Total Viewers and Adults 25-54.  The ABC show is leading “Today” by its largest season margin in overall viewers (+664,000) in more than 21 years and in the adult news demo (+83,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

 

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-17%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years since before the 1991-92 season and 2007-08 seasons, respectively.

 

“GMA” outperformed “CBS This Morning” by triple-digits in Total Viewers (+100%) and Adults 25-54 (+114%), while nearly doubling in Adults 18-49 (+93%).

 

WEEK OF 8/5/13    TOTAL VIEWERS    ADULTS 25-54      ADULTS 18-49      HOUSEHOLDS

ABC                 5,225,000    1.6/13; 1,868,000  1.0/ 9; 1,232,000    3.9/15

NBC                 4,260,000    1.4/11; 1,643,000  1.0/10; 1,271,000    3.2/13

CBS                 2,606,000    0.7/ 6;   874,000  0.5/ 5;   640,000    2.0/ 8

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/5/13, 7/29/13 and 8/6/12.  Most Current: 2012-2013 Season (9/24/12 – 8/11/13) and 2011-2012 Season (9/19/11 – 8/5/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

blog comments powered by Disqus