Syfy Launches ‘Syfy Now’ App as Part of NBCUniversal’s TV Everywhere Initiative
via press release:
SYFY LAUNCHES ‘SYFY NOW’ APP AS PART OF NBCUNIVERSAL’S TV EVERYWHERE INITIATIVE
NEW YORK – August 15, 2013 – Today, Syfy reveals the launch of the new Syfy Now App for iPhone, iPad and iTouch as part of NBCUniversal’s TV Everywhere cross-portfolio rollout. The app, available for download through Apple’s App Store, gives authenticated TV viewers on-the-go access to original Syfy series content the day after air. Syfy is the second cable entertainment network within NBCUniversal to provide this offering – with all cable networks soon to follow – which marks an important step in the company’s long-term strategy to provide both viewers and marketers a user friendly way to engage with its content on multiple platforms.
“Syfy’s audience of tech-savvy ‘Igniters’ are among the very first to find new and more immersive ways to access and consume their favorite Syfy programs,” said Dave Howe, President, Syfy and Chiller. “Syfy Now will deliver the kind of experience our smart and trend-setting viewers are looking for from us.”
Through Syfy Now, which derives its name from the “Bravo Now” app, viewers have access to full, streaming episodes of Syfy original series, including hit scripted shows Defiance, Haven and Being Human, as well as popular unscripted series like Face Off, Paranormal Witness and Haunted Highway.
Syfy Now also offers up short-form video content – bonus scenes, talent interviews, previews and more – in addition to the best of Syfy Digital’s originals including BlastrTV and Riese: Kingdom Falling.
Users can create individual season passes and “watchlists” for later viewing with Syfy Now, all of which can be synced via Apple’s iCloud, allowing for seamless viewing across any iOS device. Facebook and Twitter update functions are integrated into the app for enhanced social media engagement ability.
“The launch of Syfy Now underscores our commitment to bring viewers TV Everywhere from across our portfolio of networks,” said Matt Bond, Executive Vice President, NBCUniversal Content Distribution. “Syfy Now means more access for Syfy’s passionate fans who are taking every advantage of multiple screen viewing, so they can watch anywhere, anytime.”
Syfy Now is currently available at: https://itunes.apple.com/us/app/syfy-app-for-iphone/id378092432?mt=8
TV Everywhere is available on an authenticated basis to subscribers of participating MVPDs. Fans can access long-form content through Syfy digital touchpoints on PCs, mobile devices, tablets and on the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere,” including, Armstrong, AT&T U-Verse, Cablevision’s Optimum TV service, Charter, Comcast’s Xfinity TV, DISH, Mediacom, Suddenlink, Verizon FiOS, and Wide Open West (WOW). Syfy Now will launch on Android in September. The network expects to add other MVPDs in the coming weeks.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)