‘The Chew’ Soars to 5-Month High in Total Viewers, 9-Month High in Women 18-49
via press release:
“The Chew” Soars to 5-Month High in Total Viewers, 9-Month High
in Women 18-49 and Over-6-Month High in Women 25-54; Posts
3rd Straight Week Double-Digit Increases Across Target Demos
During the week of August 5, “The Chew” delivered its most-watched week in 5 months in Total Viewers (2.49 million), in 9 months in Women 18-49 (477,000) and in over 6 months in Women 25-54 (615,000) – since weeks of 2/25/13, 11/12/12 and 1/28/13, respectively. The week featured Raul De Molina, Laila Ali, ESPN’s Mike Greenberg, Michael Pollan, Chef Curtis Stone and Yvette Nicole Brown.
- “The Chew” surged by double digits year to year for the 3rd consecutive week across target demos, including by 28% in Total Viewers (2.49 million vs. 1.94 million), by 42% in Women 18-49 (477,000 vs. 337,000) and by 42% in Women 25-54 (615,000 vs. 434,000).
- “The Chew” is pacing for its most-watched quarter in six quarters in Women 18-49 (429,000) and Women 25-54 (565,000) – since 1Q12 – up by a solid 16% in Women 18-49 and by 13% in Women 25-54 over 3Q12.
Celebrating and exploring life through food, “The Chew” is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle and entertaining. Produced by Gordon Elliott’s Chew Productions for the ABC Television Network, “The Chew” serves up everything food — from cooking and home entertaining to food trends, restaurants, holidays and more — all aimed at making life better, fuller and more fun. Featuring celebrity chefs Mario Batali, Michael Symon, and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, “The Chew” is a leap forward into a delicious kind of lifestyle series. Follow “The Chew” (@thechew) and hosts Mario Batali (@mariobatali); Michael Symon (@chefsymon); Clinton Kelly (@clinton_kelly); Carla Hall (@carlahall) and Daphne Oz (@DaphneOz) on Twitter ™
Source: NTI, U.S. ratings, week of 8/5/13, Live + Same Day; 3Q13 to date: 7/1/13-8/11/13, most current.