Ratings Notes For First Day Of FOX Sports 1 Including UFC Fight Night: Shogun vs. Sonnen

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August 18th, 2013

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UFC Takes Center Stage in Prime Time as FOX Sports 1 Posts Strong Day 1

 

Los Angeles – FOX Sports 1 launched yesterday in approximately 90-million homes.  Powered by 11.5 hours of live NASCAR and UFC programming, plus three hours of the inaugural editions of FOX SPORTS LIVE, FOX Sports 1 posted strong audience figures on its first day of operation, according to fast national information released by Nielsen Media Research.

FOX Sports 1, driven by UFC FIGHT NIGHT: SHOGUN VS. SONNEN, posted an average audience of 1.71 million viewers in prime time (8:00-11:00 PM ET), a more than 10-fold increase compared to that which SPEED, FOX Soccer and FUEL TV combined to deliver on the comparable night a year ago (141,000). Among younger demographics the comparisons are even more significant. FOX Sports 1 viewership was over 25 times greater than SPEED/FOX Soccer/FUEL TV among both Adults 18-49 and Men 18-49, and 40 times greater among Adults 18-34 and M18-34. All ratings are coverage area nationals, live plus same day stream.

“We must congratulate the UFC for putting together a terrific event for the launch of FOX Sports 1 that fans were obviously very excited to watch,” said Bill Wanger, Executive Vice President, Programming and Research, FOX Sports.  “The prelims and main events were action-packed, and the production quality and new camera angles gave fans a totally new perspective - hats off to the UFC and its incredibly loyal fan base for making our first night such a complete success.”

FOX Sports 1 averaged a 1.33 household rating last night in prime time, and ratings were particularly strong among younger demographics.  Remarkably, FOX Sports 1 out-rated all four major broadcast networks among Adults 18-49, Adults 18-34, Men 18-49, and Men 18-34 based on impressions within each demo.

FOX Sports 1’s first ever primetime event, UFC FIGHT NIGHT: SHOGUN VS. SONNEN, averaged a 1.38 and beat the average of the eight UFC on FX Fight Nights by +49% in rating (1.38 vs. 0.93) and +38% in viewership (1.78 million vs. 1.29 million).  FOX Sports 1’s first UFC FIGHT NIGHT also beat seven of those eight FX Fight Nights individually.  Among younger demographics, last night’s FOX Sports 1 card easily beat the average of FX’s primetime UFC cards by +50% in viewership among Men 18-49 (994K vs. 663K) and +44% higher among Men 18-34 (492K vs. 342K).

The inaugural airing of FOX SPORTS LIVE improved greatly over SPEED’s performance in the time period. Compared to SPEED’s third quarter of 2012 time period average FOX SPORTS LIVE improved by +137% among Total Viewers (476K vs. 201K), and an immense +1384% over SPEED’s Men 18-34 time period performance (163K vs. 11K).

UFC FIGHT NIGHT: SHOGUN VS. SONNEN was the most socially-active English-language show in all of television yesterday, with 46,520 commenters, producing 124,635 Tweets, based on the number of commenters not Tweets.  For the entire day, FOX Sports 1 was the third-most socially active English-language network (52,209), as ranked by number of unique commenters after NFL Network (116,253 unique commenters) and FOX Broadcast (104,365).

 
  • nickp91

    The 1.71 million viewers for Fox Sports 1 equates to a 1.33 household rating last night in prime time

  • robert

    Fox Sports Live’s debut was better than ESPN’s Sportscenter has been in the last decade.

  • Bob Carson

    The presentation was a bit off all day for Fox Sports 1. Their nightly sports news was a bit uncomfortable at times and the UFC show is going to take a bit of fine-tuning. Numbers are horrible but not great by any stretch.

    I’m glad to see Fox Sports 1 and will take all the MMA that I can get. I’m sure they will continue to raise their game.

  • Jared

    The OWN: Oprah Winfrey Network also had millions of viewers its first weekend launch as well, and look at the struggle it has had.

  • Eric

    I think that the numbers will be down for Fox Sports 2 until Comcast offers it to all there customers. Right now they only offer it to some regions.

  • AppleStinx

    I received a note from Comcast on Friday about Fox Sports 1 replacing Speed. I had no idea Speed was on my dial. And voila, there it is: FS1 on channel 408.

  • Matt Anderson

    It needs fine tuning obviously, but it’s a breath of fresh air. Competition is always good and ESPN has been lacking any real competition forever. As time goes on it will only get better, not to mention FOX has rights to many different sporting events that people actually care about. It’s because of that that FS1 will actually be a player.

  • Hillbilly

    They need to work on the reporting the news portion. Yes i know it was the first night. When they cut away from the 2 guys reporting the news to the couch it goes down hill. A hot chick (Charissa Thompson the only good thing about the couch) & some retired jocks just ain’t cutting it. What does Gary Payton know about a football teams offensive line? Nothing & it was obvious.

    Regis is on at 5pm EST starting Monday. :)

    JMO

  • UFC is horrible

    The white trash tough man brawls aka the UFC had a horrible ratings night considering all the promotion it received. The UFC keeps tanking and really underperforming what fox thought it would do.

  • Hillbilly

    AppleStinx – I had no idea Speed was on my dial.

    ———–

    That’s because you never turn it from the cartoon network. :lol:

    C’ya

  • UFC is horrible

    Seriously compared to boxing the guys I watched last night looked underwater when throwing haymakers and arm punches with zero technique. As long as the guy in charge of it is someone whose claim to fame was teaching housewives cardio boxing then it is no surprise that it has been a failure for fox.

  • AppleStinx

    Hillbilly wrote: “That’s because you never turn it from the cartoon network. :lol:

    Is cartoon network where Li’l Abner is, Mammy Yokum? :grin:

  • Pro Wings

    Pretty good ratings for a new channel although the best of the non-league operated sporting networks is NBCSN in my opinion.

    The newscasts were awful though and a tad bit worse than SportsCenter so on that level this channel is a fail but for live events it’ll be alright. I’m not a fan of FOX sports in general as I blame them for the downfall of baseball on a national level.

  • Beeker

    I’ll stick with Mike & Mike in the mornings. I could only tolerate a few minutes of Fox Sports Live because everybody has to be an over-the-top personality. It’s so douchey.

  • Hillbilly

    AppleStinx – Is cartoon network where Li’l Abner is, Mammy Yokum? :grin”

    ———————-

    :lol:

    I watched more of FX1 last night. Didn’t see any of the “couch segment.” Maybe that was a one day deal. I think they have their own show. I wanna see what Regis brings to the network. It’s an hour long show with some other folks. PTI is off until Aug 26th (I think) so won’t know if the show will beat them. I’ll be checking the daily cable ratings to see how Regis is doing.

    C’ya

  • Chris

    From what I’ve read: other than the opening night, the panel will only be on Fox Sports Live on weeknights.

  • Fred Benz

    We want speed back.. who wants a another sports channel. ..ughhh. WE WANT OUR SPEED BACKKKKKKKKKKKK

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