ABC Family’s ‘Switched at Birth’ Wraps Season as Cable TV’s #1 Scripted Telecast at 8pm for 11th Consecutive Week in Target Demos

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

switched-at-birth-departure-of-summer

via press release:

 

Summer Finale of “Switched at Birth” is Cable TV’s #1 Scripted Telecast for

11th Straight Week at 8PM Across Target 18-34s/12-34s and Women 18-49

~ #2 Telecast of the Season in Total Viewers and Hits 4-Week High in Key 18-34s/18-49s

~2nd-Most-Watched Season in Total Viewers and Key 18-34s/18-49s, Behind Summer ‘11

~Ranks Among Summer’s Top 5 Dramas in Women 18-34 and Target Millennials

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

The summer finale of “Switched at Birth” delivered its #2 telecast of the season in Total Viewers (1.96 million) – hitting a 6-week high – and notched 4-week highs in Women 18-34 (481,000/1.4 rating), Adults 18-49 (950,000/0.8 rating), Women 18-49 (769,000/1.2 rating) and Females 12-34 (816,000/1.8 rating), since 7/8/13 and 7/22/13, respectively.

 

At 8 o’clock, “Switched at Birth” stood as cable TV’s #1 scripted telecast in the hour for the 11th consecutive week  – each week of the season – across Adults 18-34 (545,000/0.8 rating), Women 18-34, Women 18-49, Viewers 12-34 (941,000/1.0 rating) and Females 12-34.

 

  • Based on Live + 3 ratings, this season was the series’ 2nd-most-watched season on record, behind Summer 2011 season (6/6/11-8/8/11) in Total Viewers (2.47 million), Adults 18-34 (869,000/1.3 rating), Women 18-34 (718,000/2.1 rating), Adults 18-49 (1.40 million/1.1 rating) and Women 18-49 (1.12 million/1.8 rating), and Winter 2012 season (1/3/12-3/20/12) in Viewers 12-34 (1.32 million/1.4 rating) and Females 12-34 (1.13 million/2.5 rating).

 

  • Summer to date, “Switched at Birth” is pacing as one of basic cable TV’s Top 5 dramas across Women 18-34 (#4), Viewers 12-34 (#5), Females 12-34 (#4), Teens 12-17 (#5) and Female Teens (#5).

 

  • Based on a full week of viewing, “Switched at Birth” registers double-digit increases across all demos, surging to 2.64 million Total Viewers (+52% – vs. 1.74 million), 1.48 million Adults 18-49 (+58% – vs. 945,000) and 1.42 million Viewers 12-34 (+50% – vs. 942,000).

 

Source: NTI, U.S. ratings, Live +SD, 8/19/13. Summer to date: 5/27/13-8/19/13, most current trackage data. L+3: 6/10/13-8/12/13 L+7: 6/3/13-7/19/13.

blog comments powered by Disqus