ABC Family's 'Switched at Birth' Wraps Season as Cable TV's #1 Scripted Telecast at 8pm for 11th Consecutive Week in Target Demos

Categories: Network TV Press Releases

Written By

August 20th, 2013

switched-at-birth-departure-of-summer

via press release:

 

Summer Finale of “Switched At Birth” is Cable TV’s #1 Scripted Telecast for

11th Straight Week at 8PM Across Target 18-34s/12-34s and Women 18-49

~ #2 Telecast of the Season in Total Viewers and Hits 4-Week High in Key 18-34s/18-49s

~2nd-Most-Watched Season in Total Viewers and Key 18-34s/18-49s, Behind Summer ‘11

~Ranks Among Summer’s Top 5 Dramas in Women 18-34 and Target Millennials

 

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

The summer finale of Switched At Birth delivered its #2 telecast of the season in Total Viewers (1.96 million) – hitting a 6-week high – and notched 4-week highs in Women 18-34 (481,000/1.4 rating), Adults 18-49 (950,000/0.8 rating), Women 18-49 (769,000/1.2 rating) and Females 12-34 (816,000/1.8 rating), since 7/8/13 and 7/22/13, respectively.

 

At 8 o’clock, “Switched At Birthstood as cable TV’s #1 scripted telecast in the hour for the 11th consecutive week  – each week of the season – across Adults 18-34 (545,000/0.8 rating), Women 18-34, Women 18-49, Viewers 12-34 (941,000/1.0 rating) and Females 12-34.

 

  • Based on Live + 3 ratings, this season was the series’ 2nd-most-watched season on record, behind Summer 2011 season (6/6/11-8/8/11) in Total Viewers (2.47 million), Adults 18-34 (869,000/1.3 rating), Women 18-34 (718,000/2.1 rating), Adults 18-49 (1.40 million/1.1 rating) and Women 18-49 (1.12 million/1.8 rating), and Winter 2012 season (1/3/12-3/20/12) in Viewers 12-34 (1.32 million/1.4 rating) and Females 12-34 (1.13 million/2.5 rating).

 

  • Summer to date, “Switched at Birth” is pacing as one of basic cable TV’s Top 5 dramas across Women 18-34 (#4), Viewers 12-34 (#5), Females 12-34 (#4), Teens 12-17 (#5) and Female Teens (#5).

 

  • Based on a full week of viewing, “Switched at Birth” registers double-digit increases across all demos, surging to 2.64 million Total Viewers (+52% – vs. 1.74 million), 1.48 million Adults 18-49 (+58% – vs. 945,000) and 1.42 million Viewers 12-34 (+50% – vs. 942,000).

 

Source: NTI, U.S. ratings, Live +SD, 8/19/13. Summer to date: 5/27/13-8/19/13, most current trackage data. L+3: 6/10/13-8/12/13 L+7: 6/3/13-7/19/13.

 
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