Season Four Premiere of ‘Family Game Night’ Tops Season Three Kickoff in Key Demos & Delivers Year-to-Date Time Period Gains

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Family Game Night Season 4

via press release:

SEASON FOUR PREMIERE OF “FAMILY GAME NIGHT” TOPS
ITS SEASON THREE KICKOFF IN KEY DEMOS AND
DELIVERS YEAR-TO-DATE TIME PERIOD GAINS

“Family Game Night” Is the Top Co-Viewed Show On The Hub Network With Adults Watching With Kids

“Dog Days of Summer” Stunt
Featuring Dog-Themed Movies and a “Pound Puppies” Marathon
Delivers Year-to-date Growth

LOS ANGELES ­— The season four premiere of “Family Game Night” on the Hub Network, a destination for kids and their families, tops its season three premiere in key Kid and Adult demos and delivers year-to-date time period gains for the network. “Family Game Night,” produced by Hasbro Studios, is the number one co-viewed show on the Hub Network last week amongst Adults 18–49 watching with Kids 2­–11. Additionally, the series had its best season premiere in history with Girls 2–11 and Girls 6–11.

The Hub Network’s “Dog Days of Summer” stunt earns year-to-date time period gains in all key demos. The weeklong stunt celebrating man’s best friend featured a “Pound Puppies” marathon, culminating with two all-new episodes produced by Hasbro Studios, as well as dog-themed movies, such as “Scooby Doo,” “Scooby Doo 2,” “Air Buddies,” and “Homeward Bound 2: Lost in San Francisco.” Performance details for “Family Game Night” and the “Dog Days” stunt follow.

Program Performance (all times ET)

–      The season four premiere of “Family Game Night” (Sunday, 7 p.m.) improved upon the season three premiere (Sunday, 9/23/12, 7 p.m.) among Kids 2-11 (+33%), Girls 2-11 (+64%), Kids 6-11 (+14%), Girls 6-11 (+74%), Adults 18-49 (+12%), Adults 25-54 (+7%) and Persons 2+ (+17%).

–      The season four premiere of “Family Game Night” (Sunday, 7 p.m.) earned year-to-date time period delivery gains among Kids 2-11 (+50%), Girls 2-11 (+109%), Kids 6-11 (+52%), Girls 6-11 (+124%), Adults 18-49 (+19%), Women 18-49 (+23%), Adults 25-54 (+12%), Women 25-54 (+10%), Persons 2+ (+23%) and Households (+6%).

–      Seventy-two percent (72%) of “Family Game Night’s” Adults 18-49 watched with a Kid 2-11, ranking #1 among all programs on the Hub Network for the week.

–      The Hub Network’s “Dog Days of Summer” event, featuring weekday movies (Monday–Friday, 8–10 p.m.) and Saturday’s “Pound Puppies” marathon (6 a.m. – 12 p.m.), earned year-to-date time period delivery gains among Kids 2-11 (+35%), Girls 2-11 (+27%), Kids 6-11 (+72%), Girls 6-11 (+62%), Adults 25-54 (+12%), Women 25-54 (+12%), Persons 2+ (+31%) and Households (+33%).

–      A new episode of “Pound Puppies” (Saturday, 11 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+9%), Girls 2-11 (+13%), Kids 6-11 (+28%), Girls 6-11 (+24%) and Households (+12%).

–      A new episode of “Pound Puppies” (Saturday, 11:30 a.m.) earned year-to-date time period delivery gains among Kids 2-11 (+14%), Girls 2-11 (+17%), Kids 6-11 (+33%), Girls 6-11 (+33%), Persons 2+ (+8%) and Households (+21%).

(Source: The Nielsen Company, program-based dayparts, most current, 8/12/13-8/18/13 vs. 12/31/12-8/11/13; co-viewing from Npower)

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