‘World News With Diane Sawyer’ is Only Evening Newscast to Grow Adults 25-54 Audience Year-to-Year

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Diane-Sawyer

via press release:

“WORLD NEWS WITH DIANE SAWYER” IS ONLY EVENING NEWSCAST TO GROW ADULTS 25-54 AUDIENCE YEAR-TO-YEAR

“ABC World News” is #1 Newscast in Key News Demo on Tuesday and Thursday Outperforming “NBC Nightly News”

“World News” is Most-Watched Evening Newscast on Tuesday

For the week of August 12, 2013 “ABC World News with Diane Sawyer” averaged 6.896 million Total Viewers and a 1.5 rating/6 share/1.774 million in Adults 25-54, according to Nielsen Media Research. “World News” turned in Adults 25-54 gains compared to both the previous week (1.761 million on w/o 8/5/13) and the year-ago week (1.755 million on w/o 8/13/12).  In fact, “World News” stood as the only evening newscast to build on its news demo audience year to year as both the “CBS Evening News” (-15%) and “NBC “Nightly News” (-14%) posted double-digit losses.

“World News” beat NBC’s “Nightly News” in Adults 25-54 2 times during the week, ranking No. 1 on Tuesday (+30,000 – 2.149 million vs. 2.119 million) and Thursday (+240,000 – 1.878 million vs. 1.638 million).  In 4 of the last 5 weeks, “World News” has beaten “Nightly News” at least 2 times head-to-head during the course of a week.

In addition, “World News” scored the week’s No. 1 newscast in Adults 25-54 with its Tuesday airing.  Further, Thursday’s head-to-head victory produced “World News’” largest single-day advantage over a “Nightly News” telecast in nearly 5 years – since 11/18/08, based on regular telecasts.

In Total Viewers, “World News” was the most-watched evening newscast on Tuesday, leading “NBC Nightly News” by +152,000 (7.735 million vs. 7.583 million).

Week to week, “World News” significantly reduced its gaps with “NBC Nightly News” in both Total Viewers (-42%, 299,000 vs. 518,000) and Adults 25-54 (-63%, 91,000 vs. 246,000).

Year to year, “World News” slashed its margins with “Nightly News” by more than half in Total Viewers (-61%, 299,000 vs. 769,000) and by more than three-quarters in Adults 25-54 (-78%, 91,000 vs. 416,000).

Season to date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years – since the 2010-11 season. “World News” narrowed its margins by double digits with “NBC Nightly News” among both Total Viewers (-31%) and Adults 25-54 (-26%) to post its smallest margins (751,000 and 289,000, respectively) with the NBC program in 5 years– since the 2007-08 season.

For the week, “World News” defeated “CBS Evening News” by 1.128 million Total Viewers and by 389,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of August 12, 2013)

Total Viewers
Adults 25-54
Adults 18-49
Households
ABC
6,896,000
1.5/6; 1,774,000
0.9/4; 1,190,000
4.8/10
NBC
7,195,000
1.6/7; 1,865,000
1.0/5; 1,320,000
5.0/10
CBS
5,768,000
1.2/5; 1,385,000
0.7/3;   850,000
3.9/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 8/12/13, 8/5/13 & 8/13/12. Most Current – 2012-2013 Season (9/24/12 –8/16/13) and 2011-2012 Season (9/19/11 – 8/12/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).

blog comments powered by Disqus