Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults 18-34 & Men 18-34, Setting New Records for Summer 2013

Categories: Network TV Press Releases

Written By

August 21st, 2013

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via press release:

Adult Swim Achieves First-Time #1 Primetime Ranking Among Coveted Adults 18-34
& Men 18-34, Setting New Records for Summer 2013

For Seven Straight Months, Total Day Delivery Average Also Ranks #1 with Adults 18-34 & 18-49,
Men 18-34, 18-49 & 18-24

As summer 2013 draws to a close, Adult Swim for the first time in its history will rank #1 among basic cable networks for Primetime delivery of adults 18-34 and men 18-34, according to Nielsen Media Research. The young adult-targeted network also is on track to making summer 2013 its most-watched summer in its history for Total Day delivery of adults 18-34, 18-49 and 18-24, and men 18-34 and 18-24. Compared to the same time period in 2012, Adult Swim’s average Primetime delivery performance expanded by significant double-digits, ranging between 13% and 29%.
Similarly, for the seventh month in a row (February-August 2013), Adult Swim’s average Total Day delivery performance ranked #1 across all basic cable networks among adults 18-34, 18-49 & 18-24 and men 18-34, 18-49 and 18-24.  Average Total Day delivery also grew across the board, ranging between 6% and 16%. The network also increased its Total Day lead over summer 2013’s second place cable network (ESPN) among men 18-34 (by 125%) and men 18-49 (by 61%). Original programming as well—including The Venture Bros. (5th Season), Primetime Emmy-winning Childrens Hospital (5th Season) and NTSF:SD:SUV:: (3rd Season)—grew targeted deliveries significantly with new episode premieres during the summer time period.
Highlights of Adult Swim’s summer 2013 performance, compared to the same 2012 time period, include the following:
PRIMETIME
·         Adults 18-34 average delivery (555,000) increased by 19%, and ratings (0.8) by 14%
·         Adults 18-49 average delivery (779,000) increased by 14%, and ratings (0.6) by 20%
·         Adults 18-24 average delivery (287,000) increased by 25%, and ratings (1.0) by 25%
·         Men 18-34 average delivery (304,000) increased by 18%, and ratings (0.9) by 13%
·         Men 18-49 average delivery (407,000) increased by 13%, and ratings (0.6) were unchanged
·         Men 18-24 average delivery (161,000) increased by 29%, and ratings (1.1) by 22%
·         Total Viewers 2+ average delivery (1,490,000) and ratings (0.5) were unchanged

TOTAL DAY
·         Adults 18-34 average delivery (564,000) increased by 11%, and ratings (0.8) by 14%
·         Adults 18-49 average delivery (766,000) increased by 9%, and ratings (0.6) were unchanged
·         Adults 18-24 average delivery (318,000) increased by 16%, and ratings (1.1) by 10%
·         Men 18-34 average delivery (329,000) increased by 10%, and ratings (1.0) by 11%
·         Men 18-49 average delivery (431,000) increased by 6%, and ratings (0.7) by 17%
·         Men 18-24 average delivery (187,000) increased by 15%, and ratings (1.3) by 18%
·         Total Viewers 2+ average delivery (1,367,000) and ratings (0.5) were unchanged
Among Adult Swim’s original programming, Childrens Hospital (Thursdays, 12 a.m.)—winner of the 2012 Primetime Emmy Award for Outstanding Special Class Short-format Live-Action Entertainment Program—presented new episodes of its 5th season that earned mostly double-digit delivery gains among targeted demos, ranging between 7% and 21%. Returning original series The Venture Bros. (Sunday, 12 a.m.) ranked #1 on basic cable across summer 2013 in the timeslot among all targeted male demos 18-24, 18-34 & 18-49, with new episodes increasing average delivery of these same demos by double digits—between 38% and 54%—vs. the same time period in 2012.  And NTSF:SD:SUV:: also presented new episodes that increased delivery of targeted adults and young men by significant double-digit gains (19% - 29%).
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live-action series for young adults.  Airing nightly from 9 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network with persons 18-34 and 18-49, and is seen in 99 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

 
  • Alex Nagler

    So strange to see an Adult Swim statement that isn’t a bump. Good for them, though.

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