'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Viewers, Households, and Women 18-49

Categories: Press Releases

Written By

August 22nd, 2013

 

800px-Cbsthismorninglogo

via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN VIEWERS (+13%), HOUSEHOLDS (+17%) AND WOMEN 18-49 (+20%)

“CBS THIS MORNING” ADDED +300,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

CBS THIS MORNING posted double-digit year-to-year percentage gains among viewers (+13%), households (+17%) and women 18-49 (+20%), according to Nielsen live plus same day ratings for the week ending August 16, 2013. CBS THIS MORNING also maintained its year-to-year delivery in Adults 25-54 (0.7/06) and Women 25-54 (0.8/06). CBS THIS MORNING added +300,000 viewers compared to the same week last year and improved its competitive position with NBC by 430,000 viewers (1.59m difference from 2.02m).

CBS THIS MORNING
Week Ending August 16, 2013          Week Ending August 17, 2012              % Change
Viewers
2.68m                                                  2.38m                                                    +13%

Households
2.1/08                                                  1.8/07                                                    +17%

Women 18-49
0.6/05                                                  0.5/05                                                    +20%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
© 2014 Tribune Digital Ventures