Late Night TV Ratings For August 12-16, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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August 22nd, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

 

ENCORES OF ‘THE Tonight Show,’ ‘LATE NIGHT’ DEFEAT ABC, CBS TIME-SLOT COMPETITION IN KEY DEMOS FOR WEEK OF AUG.12-16

Leno’s Week of Rebroadcasts Tops Kimmel’s Week of Four Originals and One Encore, While Fallon Bests Ferguson Again

UNIVERSAL CITY, Calif. — Aug. 22, 2013 — Encore telecasts of NBC’s “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have scored #1 finishes for the week of Aug. 12-16 over ABC and CBS timeslot competition.

Last week’s “Tonight” encores topped ABC’s week of mostly original “Jimmy Kimmel Live” telecasts, which got a boost on Wednesday from a guest appearance by Oprah Winfrey.  Note that all NBC and CBS late-night programming last week was in rebroadcast while Friday’s “Kimmel” was an encore and the rest of ABC’s schedule was in originals.

At 12:35 a.m. ET, Fallon rebroadcasts outscored CBS’s encore “Late Late Show with Craig Ferguson” and ABC’s original “Nightline” during their head-to-head half-hour in every key category – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.  Leno topped “Late Show” in all those measures and beat the mostly original week of “Kimmel” in adults, men and women 18-34; adults, men and women 18-49; adults and men 25-54; plus total viewers.

Leno has now delivered bigger 18-49 audiences than “Late Show” for the last 39 weeks in a row and topped “Kimmel” for 29 of their 32 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 43 weeks in a row and “Kimmel” for 32 of 32 weeks.

Fallon has now generated bigger 18-49 audiences than “Late Late Show” for 44 of the last 45 weeks and prevailed in total viewers for 41 of the last 43 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has out-delivered the ABC series for 32 of 32 weeks in viewers 18-49 and 18 weeks in a row in total viewers.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of Aug. 12-16. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.7 rating, 3 share *
CBS “Late Show,” 0.5/2 *
ABC “Kimmel,” 0.6/3 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3 *
CBS “Late Late Show,” 0.3/2*

1:35-2:05 a.m. ET
NBC “Last Call,” 0.2/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 2.9 million viewers *
CBS “Late Show,” 2.4 million viewers *
ABC “Kimmel,” 2.4 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.4 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 1.5 million viewers *
CBS “Late Late Show,” 1.2 million viewers *

1:35-2:05 a.m. ET
NBC “Last Call,” 0.8 million viewers*

* All NBC and CBS programming was in rebroadcast last week and Friday’s “Kimmel” was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.8 rating, 3 share
CBS “Late Show,” 0.7/3
ABC “Kimmel,” 0.7/3**

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2**

12:35-1:35 a.m. ET
NBC “Late Night,” 0.5/3
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.6 million viewers
CBS “Late Show,” 2.9 million viewers
ABC “Kimmel,” 2.5 million viewers**

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers**

12:35-1:35 a.m. ET
NBC “Late Night,” 1.7 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF AUG. 12-16

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.5
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.5

TBS, 11 p.m.-midnight, “Conan,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.3 million viewers
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.1 million viewers

TBS, 11 p.m.-midnight, “Conan,” 1.0 million viewers

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.1 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million viewers
 

 

 
  • anonymous

    In defense of Letterman is this article by The Los Angeles Times, 9 August 2013.

    “David Letterman picked a good time to go on a vacation.

    Since Time Warner Cable stopped carrying CBS-owned TV stations in New York, Los Angeles and Dallas a week ago, all three outlets have experienced rating declines for both national programming and local news.”

    In Los Angeles, the 11 p.m. news is down 25% from the previous week.
    In Dallas-Fort Worth, the late news fell 13%.
    The New York CBS station WCBS-TV 11 p.m. news audience was down 17%.

    I think Letterman spent all of Tuesday’s show ranting against Time Warner.

  • Gary Middleton

    It’s not helpful, but it’s not as bad as I thought. At most, it’s 5% of Dave’s national audience. And probably quite a bit less than that. So a 0.54 could’ve been a 0.57. Unless there’s a photo finish, it’s not even going to affect the horse race.

  • anonymous

    People talk about 10 pm lead-ins but the real question is how loyal and particular are viewers towards the late local news and their anchors that make them change the channel and lessen the impact of big 10 pm lead-ins?

    Pew Research Center report:

    Total News Viewership for ABC, CBS and NBC Affiliates 2012
    average for all sweeps
    11 – 11:30pm 22,895,000

    Divided equally, very likely that Leno, Kimmel, and Letterman have actual late local news lead-in of roughly 7 million viewers.

  • anonymous

    Total News Viewership for Fox Affiliates 2012
    average for all sweeps

    10 -11pm 5,637,000
    11 – 11:30pm 1,33,000

  • anonymous

    11 – 11:30pm 1,332,000

  • Gary Middleton

    “People talk about 10 pm lead-ins but the real question is how loyal and particular are viewers towards the late local news and their anchors that make them change the channel and lessen the impact of big 10 pm lead-ins?”

    I don’t think that is the real question. A shift in local news supremacy in Kansas City is not going to move the national needle. You’ve got 200 of those races playing out nationally, many of them canceling each other out.

    What affects everybody is how the network does in prime time. When NBC did better at 10 this spring, Leno surged. When CBS sagged at 10, Dave cratered. Kimmel miraculously had virtually all of his biggest nights on Thursdays.

    That’s why the affiliates revolted against the Jay Leno Show. A 10 pm disaster equals a local news disaster.

  • anonymous

    “The blackout means some 1.1 million of New York’s 7.4 million television households don’t get CBS. An estimated 1.3 million of 5.6 million households in Los Angeles are blacked out, along with 400,000 of Dallas’ 2.6 million TV homes, CBS said. Those are three of the nation’s five most populous television markets.” A.P.

  • Gary Middleton

    Anonymous, if you do the math there, you’ll see that’s 2.3% of the country (18% of the homes blacked out in 13% of the country, per TVBTN market data).

    If we’re unrealistically generous about Dave’s possible outperformance in large markets, we can call it 5% of his national audience. It’s probably far less.

  • Gary Middleton

    We don’t have exact demo numbers for last week, but for what we do have for demo and viewership, JC absolutely nailed it again. Crazy.

  • Gary Middleton

    Just to underscore how critical 10 pm is, back in February when NBC was still floundering and CBS was doing better, Jay only beat Dave in sweeps by 8%. In May it was something like 40%.

    Those hoping to see Dave challenge Jay again: consider what might occur if NBC’s 10 pm lineup goes 0 for 5 and CBS lights it up. Been known to happen.

  • Ralph Hahn

    Me: “Prediction: Jimmy Fallon gets the Conan buyout and is off “The Tonight Show” before the end of 2014.”

    Gary M. “Zero percent chance of this.”

    Gary, you are speaking the conventional wisdom. But, Conan didn’t last a full year as “Tonight Show” host because the local NBC affiliates were losing money and ratings with Jay in that nightly 10pm block before the 11pm local news. And, O’Brien’s numbers were trending down at 11:35.

    Still, Conan was gone before the first year of his “Tonight Show” contract. And he opted out rather than go on at 12:05am which would techically air in the early morning hours, except in the Midwest.

    I made that earlier statement because NBC isn’t a network that learns from its mistakes.

  • bonnie blue

    Jay Leno doesn’t need The Tonight Show label to have his very devoted fans stay with him! I think NBC is assinine, but LOVE Leno, so we will follow him to another network in a NY minute.

  • Gary Middleton

    Zero percent, Ralph. Let’s meet back here in January, 2015 and discuss it further.

  • Diana Santiago

    I just read a brutal review for a Leno presentation in Milwaukee. Last sentence of the review: “Leno was right. He is old.”

  • kscottk11

    “Me: “Prediction: Jimmy Fallon gets the Conan buyout and is off “The Tonight Show” before the end of 2014.”

    Ralph, JAY LENO is never taking the Tonight Show back. I’m sure Fallon has an “iron-clad” contract stating the Tonight Show is solely his no matter what. If Fallon fails, NBC might look for a new host but it won’t be Leno. Once Leno leaves, he is out of their late night plans. NBC might try to sign him to some little production deal to keep him away from the competition.

    NBC thinks Jimmy Fallon is the 11:30 Tonight Show future. They want to get the younger Fallon anchored and established at the earlier 11:30 hour. I think it could be an early “panic move” by NBC to contend against ABC’s Kimmel, and before CBS gets a permanent new host replacing Letterman.

    I think it’s very questionable how successful an unproven Fallon will be at the 11:30 hour. Fallon is inheriting the same weak Prime-Time lead-ins that Leno has been dealing with for years. Is Fallon strong enough hold on to the audience with NBC’s current weak lead-ins?

    What effect if any will Kimmel have on Fallon’s 11:30 audience? Kimmel hasn’t taken away many viewers from Leno’s Tonight Show audience.

    With all of NBC’s research, I still don’t think NBC has a real grasp on a broad-based national audience viewing habits and preferences.

  • Gary Middleton

    “I think it could be an early “panic move” by NBC to contend against ABC’s Kimmel”

    I think the move would have been made even if Kimmel was still at midnight. This NBC regime was going to dump Leno for Fallon in 2014 regardless. Leno is not their kind of guy.

    As for lead-ins, we’ll see! February was exactly the kind of dismal mess you’re talking about, while May was 50% higher and quite competitive with CBS.

    We know they’ll give Fallon every edge imaginable. According to GAR’s post, Revolution is not on at 10 this fall. Leno’s best lead-in, gone. But if Fallon needs it, you know NBC will return it to 10 in February.

  • Douglas in TN

    “A sample of Leno’s jokes
    ? Clinton had that second open heart surgery. His doctor’s said the problem with President Clinton’s heart is that his heart was not getting enough blood. Gee, I wonder where it was all going.”

    If there were two hours of this I would have taken the hardest alcohol available.

    Unfortunately this has been his show for over 21 years.

    Yeah, let’s take that crack material to Fox. Can you say 13-week cancellation?

  • Gary Middleton

    “I just read a brutal review for a Leno presentation in Milwaukee.”

    I read the review. The basic premise, that Jay Leno’s stand up act has way too many monologue jokes in it, is accurate.

    When Tonight wraps, Leno will have to rehabilitate his act with real material or face a lot more reviews like this one. Building a real stand up act is incredibly hard work, with a lot of very visible failure required: most new bits don’t work. It takes forever to compile an act, 1 successful minute at a time.

    It’s easier when you’re a club comic and tougher when you’re playing fancier venues. It’s easier when you’re 25 and tougher when you’re 65. If Leno balks at the challenge, it would not be a terrible indictment. But I hope he rises to it.

    He certainly still has the skills. Even this negative reviewer is very satisfied with the moments when Leno was doing real stand up. And I don’t even think it has to be great stand up, people already like Jay Leno. But when he falls back on monologue jokes, as he did at the White House, it’s the cardinal sin of not trying.

  • kscottk11

    “This NBC regime was going to dump Leno for Fallon in 2014 regardless. Leno is not their kind of guy.”

    What is NBC’s kind of guy? Is it that New York based Saturday Night Live type of humor?

  • Gary Middleton

    “What is NBC’s kind of guy? Is it that New York based Saturday Night Live type of humor?”

    Yes, I think so. Anybody they can mention at a hip NYC cocktail party without getting a drink in the face. Alec Baldwin is probably a favorite. This was an excellent sentence by you:

    “I still don’t think NBC has a real grasp on a broad-based national audience viewing habits and preferences.”

    I picture NBC management as people shocked by the failure of Smash, and confused as to why 30 Rock lost to less-funny shows every week.

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