ABC’s Thursday Lineup Posts Across-the-Board Gains
via press release:
Up for the 2nd straight week at 8pm in viewers (+21%) and young adults (+8%), ABC’s Wipeout matched a season-high in Adults 18-49. In addition, the ABC unscripted series pulled in its 2nd-largest audience this summer.
During the 9 o’clock hour, ABC’s Motive also posted its 2nd consecutive week of gains with Total Viewers (+16%) and Adults 18-49 (+38%), drawing its biggest audience in 8 weeks and hitting a 12-week high in young adults – since 6/27/13 and 5/30/13, respectively.
At 10pm, ABC’s Rookie Blue ranked as the most-watched TV show in its time period for the 7th week running. The ABC drama grew for the 2nd consecutive week in Total Viewers (+13%) and Adults 18-49 (+10%) to equal its highest young adult number in 2 months – since 6/27/13. Rookie Blue was up over its performance on the same night last year by 26% in Total Viewers and by 10% in Adults 18-49. In fact, Rookie Blue is up 10% summer to summer in Total Viewers, delivering its most-watched season in 3 years – since Summer 2010.
Please Note: ABC’s Thursday lineup was pre-empted in approximately 2.7% of the country for local NFL coverage.