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Soap Opera Ratings: 'General Hospital' Up in Women 18-49 Viewers & Total Viewers

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Written By

August 23rd, 2013

general-hospital

via Soap Opera Network:

August 12-16, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,511,000 (-9,000/+200,000)
2. B&B 3,382,000 (-63,000/+311,000)
3. GH 2,543,000 (+83,000/+80,000)
4. DAYS 2,283,000 (-113,000/-416,000)

Households
1. Y&R 3.3/11 (same/+.1)
2. B&B 2.5/8 (same/+.2)
3. GH 1.9/6 (same/+.1)
4. DAYS 1.8/6 (same/-.2)
Women 18-49 Viewers
1. Y&R 764,000 (-22,000/-60,000)
2. B&B 643,000 (-24,000/+17,000)
3. GH 604,000 (+27,000/+13,000)
4. DAYS 531,000 (+5,000/-52,000)

Women 18-49 Rating
1. Y&R 1.2/8 (same/-.1)
2. B&B 1.0/7 (same/same)
3. GH 0.9/6 (same/same)
4. DAYS 0.8/5 (same/-.1)

 

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Joe S

    Looks like GH is finally starting to recover after that horrible Franco debacle. Nice to see the numbers up from a year ago and a week ago. Days seems to really be struggling now after having a really strong summer. Y&R and B&B remain solid. Good news around for all soaps(well maybe not so much for Days hopefully that will change), happy for the genre. Hope things remain strong going into the fall

  • Sean

    @Joe i agree! GH is SO SO Amazing right now. Georgie’s visit yesterday made me BAWL! LOVING the Vets and just the Overall “Feel” of the Show! GO GH!

  • Joe S

    @Sean I don’t know if I’d say amazing there are some places it still needs a lot of work, there is improvement though we shall see if it keeps going that way

  • opinion8d

    No matter how you spin it, a 0.9 rating for GH in the 18-49 demo is NOT good.

  • Paul

    Glad to see GH doing well. It’s been great lately, and it looks like there’s a lot more good stuff coming. Can’t wait for Robin to return this fall.

  • moshane58

    Wow hate to see the drop in the other soaps.Soap fans are pretty loyal.GH has gotten so good what can I say.After getting rid of Jill the new productors and writer has got me watching again.At least they are bringing back the former cast even if its ghost after she killed off so many characters.Hope the other soaps recover in ratings next week.With the tribute look for Y&R raise.Great thing they are doing for one of the biggest stars in soaps.Hope Las Vegas NBC stopping Days isn’t doing damage to it.Alot may not have the CW.Bad move Las Vegas.

  • moshane58

    After rereading Y&R and B&B are still doing good.Just wish Days would raise..Not to much different.Lost in one and gain in another age group for Y&R and B&B added more.

  • Joe S

    No matter how you spin it then a 1.0 for B&B in the 18-49 demo is NOT good. Also a 1.2 in the 18-49 demo for Y&R is NOT good.

  • Mike

    Joe S.

    No it is not and I am sure that is why the networks aren’t trying to spin them with press releases.

    After all it would look hypocritical to try to spin them and continue to make budget cuts which are mostly the result of bad 18-49 female demos.

    Days year to year ratings comparison as this is the week after the Olympics ended and Days was up big time that week. Which proves a point I have been trying to make that if ratings are low it is easy to be up from last year.

    Unless Days drops more viewers next week as they have been doing, there is a chance they could be up next week since they crashed after the return from the Olympics due to not following up the excitement.

  • Andy

    GH haS really hit it’s stride. The pace of the show has picked up and many core characters are being used. I hope GH continues the upward trend in the ratings.

  • Joe S

    I agree Mike numbers are not really that good for any of the shows especially if the networks are looking at the 18-49 demo. If these shows aired in prime time all of them would have been cancelled long ago.

  • Mike

    Joe S.

    It’s not that the networks are only looking at the 18-49 demos (female for daytime), it’s just that it is the preferred demo that advertisers are willing to pay higher advertising rates for.

    The networks can sell ads to the advertisers for the shows they just can’t do it at high prices. And with the soaps they are more expensive and need the higher ad rates. But advertisers aren’t willing to pay that anymore since the 18-49 ratings are so much lower.

    Thus why we get budget cuts and lower quality programs.

  • Mike

    Also Joe S. I read about this some time back, but you are also seeing content time going down to make way for more advertising. Often even some shows are cutting the openings back to sneak in another commercial.

    If you are selling them at less money then just sell more ad time and less content.

  • Bexx

    So the vets are featured on GH and ratings go up, as it did during the 50th. How long did that last?

    On Tuesday they hit 2.0, so congrats to them.

    Women 18-49 Viewers
    1. Y&R 764,000 (-22,000/-60,000)
    2. B&B 643,000 (-24,000/+17,000)
    3. GH 604,000 (+27,000/+13,000)
    4. DAYS 531,000 (+5,000/-52,000)

    Women 18-49 Rating
    1. Y&R 1.2/8 (same/-.1)
    2. B&B 1.0/7 (same/same)
    3. GH 0.9/6 (same/same)
    4. DAYS 0.8/5 (same/-.1)

    Women 18-34 Viewers
    1. Y&R 223,000 (-22,000/+35,000)
    2. GH 197,000 (+2,000/-1,000)
    3. B&B 176,000 (-24,000/+48,000)
    4. DAYS 166,000 (+17,000/-28,000)

    Women 18-34 Rating
    1. Y&R 0.7 (same/+.1)
    2. GH 0.6 (same/same)
    3. DAYS 0.5 (+.1/-.1)
    3. B&B 0.5 (-.1/+.1)

    Day-To-Day Ratings – HH/Total Viewers

    B&B
    Monday: 2.6/3,675,000
    Tuesday: 2.5/3,455,000
    Wednesday: 2.6/3,513,000
    Thursday: 2.3/3,185,000
    Friday: 2.4/3,081,000

    DAYS
    Monday: 1.8/2,297,000
    Tuesday: 1.8/2,295,000
    Wednesday: 1.7/2,216,000
    Thursday: 1.9/2,460,000
    Friday: 1.7/2,146,000

    GH
    Monday: 1.9/2,492,000
    Tuesday: 2.0/2,698,000
    Wednesday: 1.9/2,544,000
    Thursday: 1.9/2,487,000
    Friday: 1.9/2,492,000

    Y&R
    Monday: 3.4/4,806,000
    Tuesday: 3.3/4,559,000
    Wednesday: 3.4/4,623,000
    Thursday: 3.2/4,294,000
    Friday: 3.2/4,274,000

    For the SEASON September 24, 2012 through August 18, 2013

    Households
    1. Y&R 3.6
    2. B&B 2.6
    3. GH 2.2
    4. DAYS 2.1

    Women 18-49 Rating
    1. Y&R 1.5
    2. GH 1.2
    3. B&B 1.1
    4. DAYS 1.0

    Ratings Archive

  • Mitchell

    I agree GH is much better now,It is clear that reaching into the
    history is working!!

    I still think overall ABC is happy! The show isn’t tanking like everyone seems to be intimating.

    As long it hovers at 2 million or close it,GH will be fine!!

    GH is Never going to have Y&R and B&B numbers or anything close to it,so get over it!!

  • PatF

    Wow Days is down big time over last year.

    Not much fluctuation elsewhere in any of the demos.

    Going into fall, it will be interesting to see what happens as the shows were mostly trending up a year ago.

  • Mike

    Michell, Since ABC was not happy with OLTL and AMC I doubt they are happy with The Chew or GH or even The View right now.

    The View is way down from what it was in 2011 — at least according to the last ratings I saw.

    The Chew is hovering right at where AMC was as far total viewers — even a little lower in the key demos.

    And GH is now performing between 100,000 and 300,000 less on most weeks than what OLTL was performing in 2011. And their demos are even lower than OLTL in 2011. When GH first moved to the OLTL time slot they were doing better than OLTL. But now they are not. This same week in 2011 OLTL had 2,888,000 viewers. AMC had 2,552,000. GH is even lower than that now.

    So I am sure that ABC is not completely happy with any of its programs right now, and if the right program came along or the right plan came along you could definitely see changes.

    I do not think it would be the end of GH as they have already sold the rights to Prospect Park. But then again who knows what PP is going to do. They still have not announced when OLTL or AMC will return or even when production starts again.

  • Jocelyn

    I think GH put so much energy into the 50th that once it was over, they were lost. As far as the vets, many of the vets are there for the foreseeable future, and Robin, Nikolas, and Lucy are under contract. Kevin and Lucy’s daughter is joining the show, so I think they will stay around. Anna is there to stay, as is Duke. Other vets will continue to make appearances.

    From what I understand, ABC is as happy as they can be given that television and daytime have changed over the years. Remember that there are new people at the top now, and those people are pro-GH. It’s not like the old regime.

  • Mike

    The only person new is the lady that replaced Frons. And you couldn’t get any more pro-GH than Frons. That was his baby. He fought so hard for it to be saved in 2011 he lost his job.

    From all the insiders reports GH would have been gone with AMC and OLTL if Frons had not convinced them to keep it. Ann Sweeney (I think that is her name) who is still at ABC wanted them all 3 gone.

    ABC was pro-GH while the ratings were up and while it was getting them publicity for the 50th Anniversary.

    ABC is pro-making money and any show that is not making it for them will be ditched whether it be The View, Katie, The Chew, or GH.

  • Jeff

    I honestly believe all the soaps are safe right now, and that the network heads in charge at the moment understand the overall value of the soap brand, and understand there are lots of sources to watch the soaps, many of them provide money making opportunities so the networks. I believe they also have learned from ABC’s PR fiasco in cancelling AMC and OLTL.

    I only watch GH, and sometimes AMC and OLTL online now, but I want all the soaps to succeed. I think there are a lot of ways to make that happen, and I think a good network exec can easily figure them out. I wish they would have just cut back AMC and OLTL to 30 minutes, cut some of the cast, shot the whole season in 6 months, and had them share one hour of programming. Or, imagine if they had recognized the value of the millions of fans of those shows and turned each into a 30 minute/5 nights a week/13 week summertime primetime show. They probably would have gotten better ratings than half the crap they program in the summer and cost way less too.

    Glad to see GH up a bit again, and the last two weeks have been awesome. If you don’t like the show, you probably don’t watch it, in which case, how can you comment on it? It would be ignorant of me ripping on Y&R. I can feel sorry for the fans because JFP is the exec producer, and I fear she will run that show into the ground like she did GH, but I won’t ever say a negative thing about the other shows.

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